Stand in the shoes of CEO Alex Nix: What could have been done better BEFORE the scandal in 2017 and earlier?

Task

Students are required to produce a report (LO8/LO7) on the following case: 

The role Cambridge Analytica played in the latest American presidential election and the Brexit referendum in the UK. Political marketing and the use of digital media in political campaigns is not new; however, the way

Cambridge Analytica used Facebook users’ data to target users with influential contents that can lead to favourable results to the promoted parties was labeled unethical and illegal. Were developed of key players from SCL Group, the Republican Party establishment and Christopher Wylie the later whistle-blower.

Micro-targeting methods were used as the company managed to acquire its dataset from social media platforms. CA rise to prominence for high-profile and right-wing causes is explained as a consequence of successful test runs in the 2014 US mid-term elections.

The impact of Cambridge Analytica is described in terms of the two most controversial campaigns linked to the company with the BREXIT referendum and the 2016 US Presidential Election, as well as the other company activities. Finally, the company’s downfall is followed chronologically through several damning newspaper articles, culminating in the public hearing of Facebook CEO Mark Zuckerberg in early April 2018.

Task 1

Stand in the shoes of CEO Alex Nix: What could have been done better BEFORE the scandal in 2017 and earlier? What could have been done better AFTER the scandal broke (early 2018)? (Consider the following areas: marketing communication strategy and message, marketing content and communication channels, corporate social responsibility and corporate reputation, the impact on brand awareness and brand trust)

Task 2

Explain the work and service Cambridge Analytica provided Trump’s campaign. Apart from the legal side, in your perspective, was it right for Cambridge Analytica to provide this work for Trump? How do public goodwill/license to operate and data-driven technology companies interrelate?

Task 3

Facebook continues to face major ethical and legal challenges. What challenges Facebook brand is facing today? And what implications these challenges and the case of Cambridge Analytica have for the future of Facebook from your perspective?

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The unit MK7040-R, titled "Marketing in the Digital Age and Corporate Social Responsibility," offers students a comprehensive understanding of the dynamic intersection between digital marketing and corporate social responsibility (CSR). This course equips students with essential skills in digital marketing strategies, such as search engine optimization (SEO), social media marketing, content marketing, and email marketing, enabling them to enhance brand visibility and engagement in the digital landscape. Additionally, the unit emphasizes the importance of CSR, exploring its impact on brand reputation, customer loyalty, and business sustainability. Students learn to integrate CSR into marketing strategies and corporate policies effectively, fostering ethical marketing practices that build consumer trust. The course also delves into the analysis of online consumer behavior, helping students tailor their marketing efforts to meet evolving consumer expectations. Through a blend of theoretical knowledge and practical application, including real-world case studies and projects, students gain a holistic view of modern marketing challenges and opportunities. Assessments such as assignments, projects, exams, and case study analyses ensure a thorough understanding of the material. Completing MK7040-R prepares students for careers in marketing, digital marketing, CSR management, and business strategy, equipping them to develop effective digital marketing campaigns, integrate CSR into business strategies, and navigate the complexities of digital consumer behavior, ultimately contributing to the sustainable and ethical growth of their organizations.