Student Assignment Brief 

This document is intended for Coventry University Group students for their own use in completing their assessed work for this module. It must not be passed to third parties or posted on any website. If you require this document in an alternative format, please contact your Module Leader. 

Contents:

• Assignment Information
• AssignmentTask
• Marking and Feedback
• Assessed Module Learning Outcomes
• Assignment Support and Academic Integrity
• Assessment Marking Criteria

The work you submit for this assignment must be your own independent work, or in the case of a group assignment your own groups’ work. More information is available in the ‘Assignment Task’ section of this assignment brief. 

Assignment Information

Module Name: The Global Business Environment, Evolution & Dynamics

Module Code: 7042SSL

Assignment Title: Individual Report Assignment Due: 04/ 08/ 2025 18:00 hours Assignment Credit: 10 Credits

Word Count (or equivalent): 2000 words (+/-10%)

Assignment Type: Percentage Grade (Applied Core Assessment). You will be provided with an overall grade between 0% and 100%. You have one opportunity to pass the assignment at or above 40%.

Assignment Task

This assignment is an INDIVIDUAL assignment.

This assignment requires you to write a 2000-word individual report on the following topic:

Critically assess the dynamic relationship among the states (host countries), AMNEs (Advance economy Multi-National Enterprise) and EMNEs (Emerging economy Multi-National Enterprise) in light of the new age challenges and how do MNEs (Multi-National Enterprise) respond to these.

Please choose your illustration from ONE of these sectors: Garments/Clothing, Logistics and Supply Chain, Energy or Hospitality and Tourism. 

This assessment is categorised as AMBER for the use of AI. You may use AI for the following only:

• Inspiration: using AI tools to generate research questions or topic.
• Planning and management: using AI tools to suggest a title, structure, subheadings, or themes, to generate templates, to suggest processes for task management, or to generate prompts to assist thinking through assessment structure or task management.
• Sources and data collection: using AI tools to suggest sources.
• Summarising and consolidating notes: using AI tools to summarise notes or to consolidate notes.
• Translation: using AI tools to translate small sections of your written or recorded work into the language(s) used in an assignment
• Presentation: using AI tools to present data in an accessible format such as by generating, graphs, charts, tables, slides, images, word-clouds, animations, or captions.
• Checking: using AI tools to proofread work.

Where permitted, any assistance/content generated by AI is not your own work and must be acknowledged within your work (see submission instructions below). Failure to do so is academic misconduct.

Submission Instructions: 

Please submit in Microsoft Word format.

We do not wish to be prescriptive about the precise format or content of the report, but it is important that you address the marking criteria identified below. To that end, examples of the kinds of topics your report ought to include are:

1. Introduce the sector, some of the major players and their international footprint.
2. Critically analyse the dynamic relationship between the states and MNEs.
3. Critically analyse the dynamic relationship between the MNEs, esp. AMNEs and EMNEs.
4. How some of the new age challenges in the business environment influence these relationships.
5. How do the MNEs respond to these challenges.
6. Conclusion.

Tool:How used in this assignment

e.g. ChatGPT-3.5  Suggestions of topics

e.g. Microsoft Copilot Consolidating notes Etc.

There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work exceeding the word limit by 10% or more. The word limit includes quotations and citations but excludes the references list.

Marking and Feedback

How will my assignment be marked?

Your assignment will be marked by the module team.

How will I receive my grades and feedback?

Provisional marks will be released once internally moderated

Feedback will be provided by the module team alongside grades release

Summative feedback will be available on Turnitin on the feedback summary, in-text annotations and marks rubric.

Your provisional marks and feedback should be available within 2 weeks (10 days).

What will I be marked against?

Details of the marking criteria for this task can be found at the bottom of this assignment brief. 

Assessed Module Learning Outcomes

The Learning Outcomes for this module align to the marking criteria which can be found at the end of this brief. Ensure you understand the marking criteria to ensure successful achievement of the assessment task. The following module learning outcomes are assessed in this task:

        1. Critically engage with competing explanations for economic globalisation since 1945.

1. Analyse the global business environment in different industrial sectors and evaluate the strategies corporations deploy to manage those environments.
2. Demonstrate understanding of the global business environment by communicating, both verbally and in writing, complex ideas and arguments about the evolution and dynamics of the world economy.
3. Locate, identify and synthesise appropriate information to design, conduct and report research into business and management issues, both individually and as part of a team. 

Assignment Support and Academic Integrity

If you have any questions about this assignment please see the Student Guidance on Coursework for more information.

Spelling, Punctuation, and Grammar:

You are expected to use effective, accurate, and appropriate language within this assessment task.

Academic Integrity:

The work you submit must be your own, or in the case of groupwork, that of your group. All sources of information need to be acknowledged and attributed; therefore, you must provide references for all sources of information and acknowledge any tools used in the production of your work, including Artificial Intelligence (AI). We use detection software and make routine checks for evidence of academic misconduct.

Definitions of academic misconduct, including plagiarism, self-plagiarism, and collusion can be found on the Student Portal. All cases of suspected academic misconduct are referred for investigation, the outcomes of which can have profound consequences to your studies. For more information on academic integrity please visit the Academic and Research Integrity section of the Student Portal.

Support for Students with Disabilities or Additional Needs:

If you have a disability, long-term health condition, specific learning difference, mental health diagnosis or symptoms and have discussed your support needs with health and wellbeing you may be able to access support that will help with your studies.

If you feel you may benefit from additional support, but have not disclosed a disability to the University, or have disclosed but are yet to discuss your support needs it is important to let us know so we can provide the right support for your circumstances. Visit the Student Portal to find out more.

Unable to Submit on Time?

The University wants you to do your best. However, we know that sometimes events happen which mean that you cannot submit your assessment by the deadline or sit a scheduled exam. If you think

this might be the case, guidance on understanding what counts as an extenuating circumstance, and how to apply is available on the Student Portal. 

Administration of Assessment

Module Leader Name: Dr Amy Nwanekezie Module Leader Email: ad5615@coventry.ac.uk Assignment Category: Written

Attempt Type: Standard

Component Code: CW2

Assessment Marking Criteria