LO1: Critically evaluate the application of strategic goals to an organisation.

2025-04-26 13:39:02

Module code and title:

BAM7039

Sustainable Business Strategy

 

 

Assignment No. and type:

CW1: 3000 word - Sustainable strategic plan and reflection

Assessment weighting:

100%

Submission time and date:

Monday 16th June 2025 @ 14:00

Target feedback time and date:

Monday 7th July 2025 (3 working weeks post submission)

Assignment task

Context: 

Your task is to write a 3000 word (+/- 10%) professional business report using relevant literature and theories. This report is intended for the senior management team of the case company, with the aim of offering actionable recommendations for harnessing sustainability to achieve strategic growth within the rapidly evolving global business environment.

You are tasked with developing a comprehensive sustainable business strategy for Fabweld Steel Products (FSP). The strategy should align with the principles of environmental, social, and economic sustainability. Your analysis and recommendations should be evidence-based and consider both internal and external factors.

Background to Fabweld Steel Products (FSP)

FSP are market leaders in the design and manufacture of access covers and other fabricated steel products for the construction industry, including non-structural and structural applications.

Competitors: Steelway Brickhouse, Wrekin Products, Technocover and EJ

Web Link: https://www.fsp.co.uk/ 

Companies House: https://find-and-update.company-information.service.gov.uk/company/03675964 

Report Structure

Introduction to Sustainable Business Strategy

  • Brief introduction to the FSP, their competitors, the significance of sustainability in FSP.
  • Develop a SWOT analysis for FSP and x2 competitors (use a table to show this comparison)

Contribution to Sustainable Development Goals (SDGs)

  • Analyse how the FSP strategy aligns with the 17 SDGs, identify the 5 appropriate goals to FSP
  • Evaluate the potential impact and contribution of the FSP towards achieving these SDGs. 

Triple Bottom Line (TBL) Application

  • Apply the TBL model and discuss its relevance to the FSP.
  • Provide strategies for balancing social impact, financial viability, and environmental stewardship within the FSP’s operations.

Sustainable Marketing

  • Critique the current marketing activities of FSP against their competitors: website analysis (using Ubersuggest, Website Grader and Semrush) and social media followers, as well as content evaluation
  • Examine how marketing can support in raising awareness for FSP and their social and environmental activities.

Content Creation

  • Using Canva.com develop a creative and visual LinkedIn post and supporting caption to promote and attract awareness to FSP’s sustainability activities.

Creating Original Sustainable Strategic Goals

  • Develop SMART goals focusing on supply chain management, community engagement etc. (Ensure the goals are specific, measurable, achievable, relevant, and time-bound) 

Sustainable Business Strategy Frameworks

  • Utilise the SAF framework, McKinsey 7S framework, and Porter’s Five Forces framework to analyse the FSP’s current position and formulate strategic recommendations.

Critical Reflection

  • Reflect on the challenges and opportunities faced by the FSP in implementing the proposed strategy.
  • Conclude with a call to action for the senior management team, highlighting key priorities and next steps.

References

Submission Guidelines:

  • Ensure all submissions adhere to academic integrity standards and include proper citations and references where necessary, using the Harvard referencing system.
  • Make sure to include market research and academic sources, supported by theoretical models.

Note:  Words used in applied models, tables; charts etc… within the main body of the report are NOT included in the report word count. Content placed in the appendices MUST have a clear connection to the main body.  Please do not copy and paste large sections of the work of others into the report and/or the appendix section. All direct and indirect quotes must be accompanied by a reference.  

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:

LO1: Critically evaluate the application of strategic goals to an organisation.

LO2: Create a sustainable strategic plan for a given organisation

LO3: Critically reflect on the application of tools and models in the sustainable strategic plan

Practicalities: Referencing, presenting, and submitting your work

Please see your programme handbook for information on the standard referencing style, presentational requirements and process for submitting your work.

Please reference your work according to the Harvard style as defined in Cite Them Right Online (http://www.citethemrightonline.com). This information is also available in book form: Pears, R. and Shields, G. (2019) Cite them right: the essential reference guide. 11th ed. Basingstoke: Palgrave Macmillan. Copies are available via the University library.

At this level of study, you are required to include a minimum of 1 academic reference per 200 words. This is a minimum number and, to achieve a higher grade, you should expect to use an increased number of academic and professional sources, including books, E-books, articles, journals, and reports.

Confidentiality

You are expected to take responsibility for maintaining and managing confidentiality issues in your work. You should maintain and respect confidentiality in relation to the protection of personal, technical and/or commercial information of a sensitive nature in your assessed work, whatever the format.

For further information and guidance, please see the relevant section in your programme handbook.

Academic integrity

Academic integrity means taking responsibility for your own work.

When you submit an assignment, you are making a declaration that it is your own work and that you have acknowledged the contribution of others and their ideas in its development (for example, by referencing them appropriately).

For further information and guidance, please see the University website: https://www.bnu.ac.uk/current-students/registry-helpdesk-and-academic-advice/academic-integrity-and-misconduct 

Please note: This assignment will be marked according to the appropriate Assignment Construction; level of Knowledge and Understanding displayed; Quality of Argument demonstrated; Style and Expression employed; and use of Sources and Referencing.  

The work produced will be assessed in-line with the criteria below

 

 

1,10,20

Fail

Not successful

32,35,38

Fail

Below required standard

42,45,48

Marginal fail

 

52.55,58

Pass

Good

62,65,68

Pass

Very Good

72,75,78

Pass

Excellent

82,85,88

Pass

Outstanding

 

Knowledge and Understanding (30%)

 

Depth of knowledge and understanding

 

Engagement with subject-specific theories, paradigms, concepts, and principles

 

Background investigation, analysis, research,

 

The work demonstrates a limited and/or substantially inaccurate or no understanding of the concepts and theories.

 

The work demonstrates a limited and/or substantially inaccurate or no understanding of the product or service and background information of the organisation

 

The work demonstrates insufficient understanding of key aspects of  

the concepts and theories.

 

The work demonstrates a insufficient understanding of the product or service and background information of the organisation

 

The work demonstrates a basic yet systematic understanding of key aspects of the subject, including some coherent and detailed knowledge, at least some of the concepts and theories.

 

The work demonstrates a basic understanding of the product or service and background information of the organisation

 

 

The work demonstrates a sound breadth and depth of systematic understanding of key aspects of the subject, including some coherent and detailed knowledge of the concepts and theories.

 

The work demonstrates a systematic understanding of the product or service and background information of the organisation

 

The work demonstrates a sophisticated and critical systematic understanding of key aspects of the subject, including coherent and detailed knowledge

of the subject, including some coherent and detailed knowledge of the concepts and theories.

 

The work demonstrates a critical systematic understanding of the product or service and background information of the organisation

The work demonstrates a highly accomplished systematic understanding of key aspects of the subject beyond what has been taught, including coherent and detailed knowledge

of the concepts and theories.

 

The work demonstrates a highly accomplished systematic understanding of the product or service and background information of the organisation

The work demonstrates an exceptional systematic understanding of key aspects of the subject, including coherent and detailed knowledge well beyond what has been taught

of the concepts and theories.

 

The work demonstrates exceptional  understanding of the product or service and background information of the organisation

Analysis and criticality (30%)

 

Logic and argument  

Analysis and synthesis Analytical reflection

The work demonstrates a limited or no ability to deploy relevant techniques of analysis and enquiry accurately;

Conceptual understanding of the contents of the assignment evidently limited thus the work does not:

• devise and sustain arguments

• use relevant and appropriate sources resulting in few if any scholarly reviews

The work demonstrates insufficient ability to deploy relevant techniques of analysis and enquiry accurately;

Conceptual understanding of the contents of the assignment evident partially thus the work does not:

• devise and sustain arguments

• use relevant and appropriate sources resulting in few if any scholarly reviews

The work demonstrates sufficient ability to deploy relevant techniques of analysis and enquiry accurately;

Conceptual understanding of the contents of the assignment evidently sufficient thus the work is basic and   does:

• devise and sustain arguments

• use relevant and appropriate sources resulting in few if any scholarly reviews

The work demonstrates a sound ability to deploy relevant techniques of analysis and enquiry accurately;

Conceptual understanding of the contents of the assignment evidently sound and thus

• devise and sustain arguments

• use relevant and appropriate sources resulting in few if any scholarly reviews

The work demonstrates sophisticated ability to deploy relevant techniques of analysis and enquiry accurately;

Conceptual understanding of the contents of the assignment is evidently sophisticated and thus the work sophisticatedly:

• devises and sustain arguments

• use relevant and appropriate sources resulting in few if any scholarly reviews

The work demonstrates a highly accomplished ability to deploy relevant techniques of analysis and enquiry accurately;

Conceptual understanding of the contents of the assignment demonstrates a highly accomplishment and the work

• devises and sustain arguments

• use relevant and appropriate sources resulting in few if any scholarly reviews

The work demonstrates an exceptional ability to deploy relevant techniques of analysis and enquiry accurately;

Conceptual understanding of the contents of the assignment evidently exceptional thus the work does exceptionally

• devises and sustain arguments

• use relevant and appropriate sources resulting in few if any scholarly reviews

Application and Practice (25%)

 

Development and/or application discipline-specific specialist skills

 Accuracy, coordination, and proficiency in completion of practical tasks/processes

Technical, creative and/or artistic skills

Presentation of research findings and use of data

Practical application of the tasks and/or processes attempted but inaccurate. Presentation of main findings is not clear or effective, or only in a very limited range with ineffective and or incomplete interpretation of data.

Limited or no recommendations.

Practical application of the tasks and/or processes attempted but insufficient. Presentation of main findings is often not clear or effective, or only in a very limited range with ineffective and or incomplete interpretation of data.

 

Insufficient explanation and justification of  recommendations.

Practical application of the tasks and/or processes explained sufficiently. Presentation of main findings is effective and efficient.

Sufficient explanation and justification of  recommendations.

Practical application of the tasks and/or processes explained with consistency.

Presentation of main findings is consistent and efficient with consistent explanation and justification of  recommendations.

Practical application of the tasks and/or processes very capably explained

Presentation of main findings is efficient, effective, with a clear demonstration of capability in the interpretation of data.

Very consistent and a clear demonstration of capability regarding recommendations.

Practical accomplishment of the application of the tasks and/or processes

Presentation of main findings is critical, effective and efficient

Highly accomplished recommendations.

Practical application of the tasks and/or processes are innovative and accurate

Presentation of main findings is clear, effective, efficient and highly innovative interpretation of data.

Highly accomplished and innovative recommendations

Transferable skills (15%)

Written communication

 

Design skills and digital literacy using Canva.com

 

Personal development /reflection on own work

 

 

Work demonstrates limited or no ability to:

 

communicate information, ideas, problems and solutions accurately and reliably utilising relevant design and written communication.

Reference properly using Harvard referencing and follow assignment instructions including structure

Work demonstrates insufficient ability to:

 

communicate information, ideas, problems and solutions accurately and reliably utilising relevant design and written communication.

Reference properly using Harvard referencing and follow assignment instructions including structure

Work demonstrates sufficient ability to:

 

communicate information, ideas, problems and solutions accurately and reliably utilising relevant design and written communication.

Reference properly using Harvard referencing and follow assignment instructions including structure

Work demonstrates consistent and confident ability to:

 

communicate information, ideas, problems and solutions accurately and reliably utilising relevant design and written communication.

Reference properly using Harvard referencing and follow assignment instructions including structure

Work demonstrates highly proficient ability to:

 

communicate information, ideas, problems and solutions accurately and reliably utilising relevant design and written communication.

Reference properly using Harvard referencing and follow assignment instructions including structure

Work demonstrates highly accomplished ability to:

 

communicate information, ideas, problems and solutions accurately and reliably utilising relevant design and written communication.

Reference properly using Harvard referencing and follow assignment instructions including structure

Work demonstrates exceptional ability to:

 

communicate information, ideas, problems and solutions accurately and reliably utilising relevant design and written communication.

 

Reference properly using Harvard referencing and follow assignment instructions including structure
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