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Context:
Your task is to write a 3000 word (+/- 10%) professional business report using relevant literature and theories. This report is intended for the senior management team of the case company, with the aim of offering actionable recommendations for harnessing sustainability to achieve strategic growth within the rapidly evolving global business environment.order now
You are tasked with developing a comprehensive sustainable business strategy for the World Fair Trade Organisation (WFTO).The strategy should align with the principles of environmental, social, and economic sustainability, and consider how to raise awareness of the WFTO activities to engage and inspire young people.Your analysis and recommendations should be evidence-based and consider both internal and external factors.
World Fair Trade Organisation: https://wfto.com/
Report Structure
Introduction to Sustainable Business Strategy
· Brief introduction to the WFTO, the significance of sustainability in business and the importance of WFTO to young people.
Sustainable Business Strategy Frameworks
- Utilise the SAF framework, McKinsey 7S framework, and Porter’s Five Forces framework to analyse the WFTO`s current position and formulate strategic recommendations.
- Contribution to Sustainable Development Goals (SDGs)
- Analyse how the WFTO`s strategy aligns with specific SDGs, emphasizing poverty reduction, gender equality, and responsible consumption.
- Evaluate the potential impact and contribution of the WFTO towards achieving these SDGs.
Sustainable Marketing
- Examine how marketing can support in raising awareness for WFTO and the social and environmental activities to young people.
- Examine market research and academic publications to support understanding into the challenges and opportunities for engaging with young people on sustainability and Fair-Trade initiatives.
- Consider the use of traditional and digital forms of marketing tools for promotion to engage with youth.
Content Creation
- Using Canva.com develop a social media post and caption that can be used to promote and attract awareness to WTFO for the youth population.
- Triple Bottom Line (TBL) Application
- Explore the TBL concept and discuss its relevance to the WFTO.
- Provide strategies for balancing social impact, financial viability, and environmental stewardship within the WFTO`s operations.
- Creating Original Sustainable Strategic Goals
- Develop SMART goals focusing on fair trade certification, supply chain transparency, and community engagement. (Ensure the goals are specific, measurable, achievable, relevant, and time-bound)
Critical Reflection
- Provide a critical analysis and reflection on the applied tools and strategic models within the sustainable strategic plan.
- Reflect on the challenges and opportunities faced by the WFTO in implementing the proposed strategy.
- Conclude with a call to action for the senior management team, highlighting key priorities and next steps.
Submission Guidelines:
- Ensure all submissions adhere to academic integrity standards and include proper citations and references where necessary, using the Harvard referencing system.
- Make sure to include market research and academic sources, supported by theoretical models.
Note: Words used in applied models, tables; charts etc within the main body of the report are NOT included in the report word count.Content placed in the appendices MUST have a clear connection to the main body. Please do not copy and paste large sections of the work of others into the report and/or the appendix section. All direct and indirect quotes must be accompanied by a reference.
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