For this assignment, you are expected to, develop strategies and implementation plan for the organisation from assignment 1.

2024-12-04 15:33:55

ASSIGNMENT BRIEF

Module title

Customer Continuity and Growth

Module code

BUS7B33

Assessment title

Report: Strategy Implementation Plan.

Launch date

February

Submission deadline

13 September  2022 – 4:30 pm

Expected date for return of marks and feedback

6 October 2022 – 4:30 pm

Module outcomes assessed

Would students please note that achievement of the learning outcomes for this assessment is demonstrated against the assessment criteria shown below (which are not necessarily weighted equally).Construct and develop marketing plans utilising key elements and marketing principles

Assessment weighting

60%

Word count (if relevant)

2000

Assessment task details:

For this assignment, you are expected to, develop strategies and implementation plan for the organisation from assignment 1. Bear in mind the focus is on customer continuity and growth. So, considering everything we have been over in the past few weeks, what approaches might be useful to you in your recommendations? Remember to reference your work – every point/statement you make must have a reference. Particularly important is the use of references to relevant concepts and theories. But you have already covered lots in the past few weeks, so this should not be a problem.

You are expected to use existing literature, such as journal articles and books, to guide your research.It is therefore imperative that you support every argument you make, through the use of references. Your report should draw on relevant theories and concepts, applied analysis of data, country or company information and a discussion of issues, recognising a range of perspectives. 

Submission instructions - What should be the format of the submission? / Where should it be submitted?

A single Word document only, containing just your assignment with reference list included. Please do not submit on this brief document. A template is provided below the which should be followed. Please submit online via the appropriate Turnitin submission on the module space.

Hints and tips

Assessment Template 

Please use the headings and guidance below as a template to complete assignment 2

Cover title

Contents Page

Introduction

In the introduction section to the report, please set out content of what is going to be covered in the assignment.

Proposed strategy

Utilising the communications theories link your main findings to a new or improved communications strategy for your company.

Implementation strategy

With focus on customer continuity and growth, put forward a strategic implementation plan which will outline how the company will implement their new marketing strategy based off assessment 1.

Conclusions

Draw together your main conclusions.

References

Appendices

Additional Guidance:

- This is an individual report.

- The plan should consider key elements and marketing principles to support your answers

- Your report must not exceed 2200 words (this is excluding references, appendices, tables and figures).

- The report should be referenced appropriately using Harvard referencing style. Please contact the learning resources team  learningresources@glyndwr.ac.uk for additional support on referencing.

- Please check for grammar and spelling mistakes before submitting the report.

All submitted work is expected to observe academic standards in terms of referencing, academic writing, use of language etc. Failure to adhere to these instructions may result in your work being awarded a lower grade than it would otherwise deserve.

Marking and moderation

The work will be 1st marked and internally and externally moderated.  

Please see Marking Criteria below

Grade Boundaries

%

 

Criteria/Learning outcomes

0 

1-29%

30-39%

40 – 49%

50 – 59%

60 – 69%

70 – 79%

80 – 89%

90-100%

total

N.S

Unsatisfactory

Minimum

 

Satisfactory

 

Fairly good

 

Good

 

Excellent

 

Exceptional

 

Outstanding

 

Criteria 1: 

 

 

Does not meet the learning outcome and criteria to pass the assignment

Minimum understanding and knowledge of key ideas Lacks systematic, in depth engagement with key concepts.

 

Satisfactory understanding and knowledge of key ideas Satisfactory systematic, in depth engagement with key concepts.

 

Fairly good understanding and knowledge of key ideas  Fairly good systematic, in depth engagement with key concepts.

 

Good understanding and knowledge of key ideas Good systematic, in depth engagement with key concepts.

Excellent understanding and knowledge of key ideas Excellent systematic, in depth engagement with key concepts.

Exceptional understanding and knowledge of key ideas in Exceptional systematic, in depth engagement with key concepts.

Outstanding understanding and knowledge of key ideas in Outstanding systematic, in depth engagement with key concepts.

 

Criteria 2:   

 

 

Does not meet the learning outcome and criteria to pass the assignment

Minimum analysis, enquiry, and critical evaluation.  Arguments are poorly developed with minimum support from research to make judgements or find solutions. Ideas are poorly communicated.

 

Satisfactory analysis, enquiry, and critical evaluation.  Arguments are satisfactorily developed with satisfactory support from research to make judgements or find solutions.

Ideas are satisfactorily communicated.

Fairly good analysis, enquiry, and critical evaluation.  Development of arguments is fairly good with fairly good support from research, to make judgements or find solutions.

Communication of ideas is fairly good.

 

Good analysis, enquiry, and critical evaluation.  Development of arguments is good with good support from research, judgements or find solutions.

 

Communication of ideas is good.

 

Excellent analysis, enquiry, and critical evaluation.  Development of arguments is excellent with excellent support from research to make judgements or find solutions. Communication of ideas is excellent.

 

Exceptional analysis, enquiry, and critical evaluation.  Development of arguments is exceptional with exceptional support from research to make judgements or find solutions. Communication of ideas is exceptional.

Outstanding analysis, enquiry, and critical evaluation.  Development of arguments is outstanding with outstanding support from research to make judgements or find solutions. Communication of ideas is outstanding.

 

 

Criteria 3:

Quality of the written work. Clear structure to the work and correct spelling was used throughout (10%)

 

Inadequate or incomplete

Written to a poor standard, poor English, and Grammar.

Satisfactory attempt to construct a fluent and coherent argument. Spelling mistakes and grammatical errors present. Accurate and written to a satisfactory standard

Fairly good attempt to construct a fluent and coherent argument.  Legible and carefully proofread. Spelling mistakes and grammatical errors non-existent). Accurate and written to an adequate standard

Good attempt to construct a fluent and coherent argument.  Legible and carefully proofread Spelling mistakes and grammatical errors non-existent. Accurate and written to a very good standard

Power and persuasive conclusion made, based upon the analysis/evaluation presented.

Spelling mistakes and grammatical errors non-existent. Accurate and written to a very excellent standard

Exceptionally powerful and persuasive conclusion made, based upon the analysis/evaluation presented.

Spelling mistakes and grammatical errors non-existent. Accurate and written to a very exceptional standard

Outstanding, original, and persuasive conclusion made, based upon the analysis/evaluation presented. Spelling mistakes and grammatical errors non-existent. Accurate and written to an outstanding standard

 

Criteria 4: Harvard Referencing formatting and use of source material

(5%)

 

Inadequate or incomplete

No references in text with errors in text and list of sources and/or only websites used.

Many omissions of references and format errors in text with omissions and format errors on list of sources.

Occasional omission of reference in text with some format errors in text and list of sources. Limited range of source material.

Good range of source material. All sources acknowledged in text with minor format error in text or list of sources.

Broad range of source material. All sources acknowledged in text and appropriately referenced in line with LBS Harvard referencing.

Exceptional range of source material. All sources acknowledged in text and appropriately referenced in line with LBS Harvard referencing.

Outstanding range of current and field leading source material. All sources acknowledged in text and appropriately referenced in line with LBS Harvard referencing.

 

All marks/grades remain indicative until they have been considered and confirmed by the Assessment Board- Total

 

 

%

Level 7 Generic Marking Criteria

Distinction

 

90-100

Outstanding:  Outstanding systematic understanding of knowledge and critical awareness of current problems and/or new insights, informed by the forefront of the academic discipline, field of study or area of professional practice.  The work demonstrates an outstanding knowledge of techniques applicable to research and advanced scholarship.  Application of knowledge is original with outstanding practical understanding of how established techniques of research and enquiry are used to create and interpret knowledge in the subject discipline.

Work evidences outstanding critical evaluation of current research, advanced scholarship and methodologies to propose new hypotheses if appropriate.  There is evidence of outstanding systematic and creative management of complex issues to make sound judgements in the absence of complete data. Outstanding communication of conclusions to specialist and non-specialist audiences.  

Outstanding self-direction and originality in tackling and solving problems with evidence of an outstanding ability to advance personal knowledge and understanding and to develop new skills at a high level.

An outstanding display of the qualities and transferable skills needed for employment that require initiative and personal responsibility, complex decision-making and independent learning for continued professional development.

80-90

Exceptional:  In most areas, the qualities required for the grade above are displayed, though there may be negligible errors.

70-79

Excellent:  In most areas, the qualities required for the grade above are displayed.  There may be negligible errors and some minor inaccuracies/omissions.

Pass

 

 

 

 

60-69

Very Good:  Very good systematic understanding of knowledge and critical awareness of current problems and/or new insights, informed by the forefront of the academic discipline, field of study or area of professional practice.  The work demonstrates a very good knowledge of techniques applicable to research and advanced scholarship.  Application of knowledge is original with very good practical understanding of how established techniques of research and enquiry are used to create and interpret knowledge in the subject discipline.

Work evidences very good critical evaluation of current research, advanced scholarship and methodologies to propose new hypotheses if appropriate.  There is evidence of very good systematic and creative management of complex issues to make sound judgements in the absence of complete data. Very good communication of conclusions to specialist and non-specialist audiences.  

Very good self-direction and originality in tackling and solving problems with evidence of a very good ability to advance personal knowledge and understanding and to develop new skills at a high level.

A very good display of the qualities and transferable skills needed for employment that require initiative and personal responsibility, complex decision-making and independent learning for continued professional development.

50-59

Fairly Good:  Fairly good systematic understanding of knowledge and critical awareness of current problems and/or new insights, informed by the forefront of the academic discipline, field of study or area of professional practice.  The work demonstrates a fairly good knowledge of techniques applicable to research and advanced scholarship.  Application of knowledge is original with fairly good practical understanding of how established techniques of research and enquiry are used to create and interpret knowledge in the subject discipline.

Work evidences fairly good critical evaluation of current research, advanced scholarship and methodologies to propose new hypotheses if appropriate.  There is evidence of fairly good systematic and creative management of complex issues to make sound judgements in the absence of complete data. Fairly good communication of conclusions to specialist and non-specialist audiences.  

Fairly good self-direction and originality in tackling and solving problems with evidence of a fairly good ability to advance personal knowledge and understanding and to develop new skills at a high level.

A fairly good display of the qualities and transferable skills needed for employment that require initiative and personal responsibility, complex decision-making and independent learning for continued professional development.

40-49

Satisfactory:  Satisfactory systematic understanding of knowledge and critical awareness of current problems and/or new insights, informed by the forefront of the academic discipline, field of study or area of professional practice.  The work demonstrates a satisfactory knowledge of techniques applicable to research and advanced scholarship.  Application of knowledge is original with satisfactory practical understanding of how established techniques of research and enquiry are used to create and interpret knowledge in the subject discipline.

Work evidences satisfactory critical evaluation of current research, advanced scholarship and methodologies to propose new hypotheses if appropriate.There is evidence of satisfactory systematic and creative management of complex issues to make sound judgements in the absence of complete data. Satisfactory communication of conclusions to specialist and non-specialist audiences.  

Satisfactory self-direction and originality in tackling and solving problems with evidence of a satisfactory ability to advance personal knowledge and understanding and to develop new skills at a high level.

A satisfactory display of the qualities and transferable skills needed for employment that require initiative and personal responsibility, complex decision-making and independent learning for continued professional development.

Refer/Fail

35-39

Marginal Refer/Fail:  Some systematic understanding of knowledge and critical awareness of current problems and/or new insights, informed by the forefront of the academic discipline, field of study or area of professional practice.  The work demonstrates some knowledge of techniques applicable to research and advanced scholarship.  Application of knowledge is original with some practical understanding of how established techniques of research and enquiry are used to create and interpret knowledge in the subject discipline.

Work evidences limited critical evaluation of current research, advanced scholarship and methodologies to propose new hypotheses if appropriate.  There is some evidence of systematic and creative management of complex issues to make sound judgements in the absence of complete data. Limited communication of conclusions to specialist and non-specialist audiences.  

Some self-direction and originality in tackling and solving problems with evidence of a limited ability to advance personal knowledge and understanding and to develop new skills at a high level.

A limited display of the qualities and transferable skills needed for employment that require initiative and personal responsibility, complex decision-making and independent learning for continued professional development.(Compensation is possible within regulations of board for undergraduate & postgraduate level).  

30-34

Refer/Fail: Minimal systematic understanding of knowledge and critical awareness of current problems and/or new insights, informed by the forefront of the academic discipline, field of study or area of professional practice.  The work demonstrates minimal knowledge of techniques applicable to research and advanced scholarship.  Application of knowledge is original with minimal practical understanding of how established techniques of research and enquiry are used to create and interpret knowledge in the subject discipline.

Work evidences minimal critical evaluation of current research, advanced scholarship and methodologies to propose new hypotheses if appropriate. Evidence of systematic and creative management of complex issues to make sound judgements in the absence of complete data is lacking. Limited communication of conclusions to specialist and non-specialist audiences.  

Minimal self-direction and originality in tackling and solving problems with evidence of a limited ability to advance personal knowledge and understanding and to develop new skills at a high level.

Minimal display of the qualities and transferable skills needed for employment that require initiative and personal responsibility, complex decision-making and independent learning for continued professional development.

1-29

Clear Refer/Fail: Unsatisfactory systematic understanding of knowledge and critical awareness of current problems and/or new insights, informed by the forefront of the academic discipline, field of study or area of professional practice.  The work lacks knowledge of techniques applicable to research and advanced scholarship.  Application of knowledge is unoriginal without practical understanding of how established techniques of research and enquiry are used to create and interpret knowledge in the subject discipline.

Work lacks critical evaluation of current research, advanced scholarship and ethodologies to propose new hypotheses if appropriate. Evidence of systematic and creative management of complex issues to make sound judgements in the absence of complete data is insufficient. Poor communication of conclusions to specialist and non-specialist audiences.  

Inadequate self-direction and originality in tackling and solving problems with little to no ability to advance personal knowledge and understanding and to develop new skills at a high level.

Work does not display the qualities and transferable skills needed for employment that require initiative and personal responsibility, complex decision-making and independent learning for continued professional development.

 

0

Refer/Fail: Non-submission

 

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