Assignment Template

Assessment Submission (for student information)

eSubmission is the approved method for your programme of study. You must hand in your assessed Assignment(s), for all modules that you are taking during the 2023/24 Academic Year using the Canvas system. Submission of a printed copy is NOT allowed. You should submit via the Assignments menu item on the relevant module Canvas site.

Assignments must be submitted by the date and time stipulated. Deadlines will be strictly adhered to. Students submitting late, and who do not have additional considerations approved by the Additional Consideration Committee, will be subject to penalties for late submission specified by the University. Please note that Saturday and Sunday are treated as “working days” for the purposes of the late submission policy.

Penalties for late submission

Please be aware that the University has in place a standard system of penalties for work that is submitted late (after the submission deadline). Please see the ‘Assessment Procedures’ section in the Student Handbook for details.

What to do if you cannot submit assignments on time

Students who are granted an extension or given a longer period to complete their work due to ‘additional consideration’, and who submit their work according to the new deadline, will not have their work penalised as late.

Please see your module and programme Canvas site for up-to-date guidance about these processes and for links to documents you will need to complete.

NOTE: extensions cannot be granted for assessments held on fixed dates such as examinations.

Assignment Title – International Business Project Report

Context

Study the case documents and videos. Perform a strategy project using the method described in Figure 1. You MUST use this method in your project, although some adaptation is permitted. Present your project and outputs in a report to the client (around 4,000 words). Your client is Rodrigo Barbera.

The primary source of information for the delivery of your project is the case description document. However, you are permitted to undertake some additional research to support your analysis. For example, you might investigate the wine industry a little to understand elements like the value proposition. Your report will be evaluated as a client report. See Canvas for additional hints and tips. Tutorials will also provide support for the assignment

Format, Lengths and Guidance Brief

Indicative Structure

The Title of the Project Report (outside of word count)

Executive Summary: Provide a summary of the key points of your project less than 1 page summary of the whole report.

[NOTE: the executive summary is important; spend time on it; the normal mistake is to make the Exec Summary an introduction only; remember to summarise the findings and main messages too.]

Main Body:

1. Introduction – give a little CONTEXT; explain the PURPOSE of your project; and explain the CONTENT of the report.

1. Methodology – explain your approach to the project; a project diagram which shows the steps of your analysis would be useful.
2. Analysis (Steps 2 – 5) – present your analysis of the situation; explain the logic of your analysis in a way the client can understand; use figures to show some of the outputs (for example the rich picture and the Business Model Canvas)

1. Recommendations (Step 6) – present your ideas for the business. Cover horizons 1, 2 and 3.
   1. Final Remarks – summarise the main points of your project in relation to the client’s needs – i.e. so what?

Appendices – if needed, place relevant supporting technical information in appendices. Use 1 page per appendix, if possible.

Using AI/LLM (Large Language Models) in this Assignment

• New ideas, original thinking and your analysis are required for this assignment, which will not be found through AI Generative tools/LLMs (Large Language Models) such as ChatGPT, so it is recommended that these are avoided.

• If you do use such tools, you need to verify the accuracy and reference the use of the LLM as a source.

• A full record of the entire discussion must be included in the Appendix, labelled as AI discussion transcript.

• Since LLMs generate ‘original text’, then for the purposes of fair use, we will treat ChatGPT or Bard, or any other AI as an original author. However, you are only allowed to use only direct quotations from LLMs at this stage, present them within direct quotation marks “….” and include the corresponding page number from the AI discussion transcript.

Example text: Lack of complementary policies and institutions may lead to inefficient outcomes. (ChatGPT, p.4). You will then need to find evidence to verify that

with academic references.

• AI-systems are prone to hallucinations. Augment the AI-output by at least one additional academic or industry resource, ideally more than one so that you can approach the argument from various perspectives.

• Finally, do not over-use AI-generated text, follow the instructions above.

• Like any other source, unreferenced use of AI to create content for an assignment is academic misconduct