Scenario – You have been asked by a sports marketing agency to provide a report on a professional sports club of your choice. You have been asked to submit a 2,000-word report, which should consist of the following two parts:

2023/24 ASSIGNMENT REMIT – DOCUMENT UPLOAD

ASSIGNMENT TASK:

Scenario – You have been asked by a sports marketing agency to provide a report on a professional sports club of your choice. You have been asked to submit a 2,000-word report, which should consist of the following two parts:

• Review the existing marketing presence of the club by applying fundamental marketing principles covered in the module (1,200 words).

• Using a player from your chosen club as a case study, explain the importance of public image and online presence applying personal branding theory. Illustrate your findings with reference to social media platforms and networks that the individual uses. Explain why personal branding and image is important to an individual’s employability prospects and (800 words).

TASK GUIDANCE:

In answering the report questions, the following advice will provide additional guidance:

• When reviewing the marketing presence of your chosen sports club, clearly demonstrate your understanding of the key marketing theories and apply these using relevant examples.
• For the second part of the report, audit your own personal brand online (through social media platforms and search engine results). Clearly describe the personal branding/relevant marketing concept and use this to analyse the importance of your personal brand image to your future employability prospects.

For further guidance on this assignment, please access the assignment vodcast available through Canvas.

MARKING CRITERIA:

Please see marking criteria below:

• Presentation/spelling/grammar – 10%; application of theory & concepts – 30%; referencing 10%; content – 20%; analysis – 30%.

E-SUBMISSION GUIDANCE:

● This assignment will require you to submit your work by uploading a document in Word or PDF format to Canvas. Please follow this online guide on document submissions and contact the DICE team on dice@ucb.ac.uk if you need any further support.

LEARNING OUTCOMES:

1.Understand the basic marketing principles and how they relate to the sports sector.Review the existing marketing presence of the club by applying fundamental marketing principles covered in the module (1,200 words).

4.Understand the role personal branding plays on employability prospects

SKILLS OUTCOMES:

●The skills outcomes to be developed by completing this assignment can be found here.

GENERAL ASSIGNMENT GUIDANCE: