You have been appointed by a Planteater Vegan Restaurant to create and develop a social media marketing campaign to raise awareness about the launch of their new restaurant.

2022/23 ASSIGNMENT REMIT – DOCUMENT UPLOAD

ASSIGNMENT TASK:

Assignment Background

You have been appointed by a Planteater Vegan Restaurant to create and develop a social media marketing campaign to raise awareness about the launch of their new restaurant.

Assignment Task:

Present a social media campaign covering the following sections below:

Customer Persona - provide a clearly defined customer persona for your target audience. 

Social Media Marketing Objectives (goals) - define a set of SMART social media objectives to underpin your social media campaign.

Social Media Channels - propose with supporting justification which social media channels you intend to use to raise awareness about the launch of the new restaurant.

Social Media Tactics - create an appealing content and engagement strategy that will increase the restaurants online presence.

Social Media Content Calendar - provide a content calendar which outlines the scheduling, publishing and safe use of your social media content.

Key Performance Indicators - examine what metrics will be employed to measure the success of your social media campaign using Key Performance Indicators.

Be creative, consider images, snips, video etc. Looking forward to seeing your skills in action to make your social media marketing campaign a success! 

TASK GUIDANCE:

·       Focus on attention to detail, quality of work and overall academic standards.

·       For additional guidance on this assignment, please access the assignment vodcast available on Canvas.

·      Students are advised to familiarise themselves with the Level 4 Grading Criteria, which apply to this assignment.

MARKING CRITERIA:

Indicative marking criteria for your assignment are outlined below:

·       Structure / clarity of communication (5%)

·       Planning and Executing of the Social Media Campaign: 

o   Customer Persona- detailed profile of demographic and psychographic characteristics of target audience (10%)

o   Social Media Marketing Objectives- clearly defined SMART social media objectives (15%)

o   Social Media Channels- in-depth justification and reasoning of social media platforms to be used within marketing campaign (15%)

o   Social Media Tactics-clear outline of engaging content used to raise awareness about the opening of the new restaurant with supporting examples. (20%)

o   Social Media Content Calendar- logical breakdown of how content will be scheduled and posted in a safe way (5%)

o   Key Performance Indicators- sufficient detail used to explain how the success of your social media campaign will be measured (20%)

·       References – quality and range of references (at least 7 references across different sources are expected) – The currency of the data (how recent is the data) is important. Marks for references will also be embedded with the sections above, but the extent, presentation, currency and quality of the references will account for (10%)

E-SUBMISSION GUIDANCE:

●      This assignment will require you to submit your work by uploading a document in Word or PDF format to Canvas. Please follow this online guide on document submissions and contact the DICE team on dice@ucb.ac.uk if you need any further support.

LEARNING OUTCOMES:

LO3. To display proficiency in setting up and managing a social media platform campaign for a clearly defined objective

LO4. Demonstrate an understanding of how to work safely online. 

SKILLS OUTCOMES:

●      The skills outcomes to be developed by completing this assignment can be found here.

GENERAL ASSIGNMENT GUIDANCE: