We will be filling this section in together in class on 00/00/0000 make sure you have downloaded/printed out the Assignment Brief and bring it to the session with you.
- The analysis:
Make sure to provide logical, reliable and evidence based set of recommendations to the client. You will need to conduct a detailed analysis of business needs in order to make sound recommendations for improvement.
- The structure and the project plan:
Please follow the outline provided above. Make user to fully justify and critically analyse the marketing initiatives and e-commerce optimisation activities you are proposing.
Based on your research, produce a project plan for the implementation of your marketing initiative.
- Use of literature:
Use academic source, i.e. books, journal articles etc. Refer to respected industry sources DO NOT overuse the Internet, do not use and / or quote from Wikipedia.
Reminder:
You are required to use proper in-text reference and the reference list in the end using the Harvard Referencing System.
- The writing:
Try to approach this assignment in a logical and systematic way.
Make sure you have a logical structure, a convincing argument,
clear description of the situations which ‘set the scene’, and clear explanation which relate to theories, and a conclusion that draws your argument together.
Make sure to use Studiosity for feedback on your work prior to final submission.
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