Critically analyse the concepts and practices of operations management in different contexts and how an organisation’s innovation can support operational and strategic agility.

Module Code & Title: LOG9704 Operations and Process Management

Contribution to Final Module Mark: 100%

Description of Assessment Task and Purpose:

If you are re-sitting this assessment, please revise and resubmit your original assignment taking account of any formative and summative feedback received. You may choose an alternative company if you wish. Critically evaluate the strategic role of operations in creating and enhancing a firm’s capabilities and competitive advantages. 

The contemporary business sector is facing an unprecedented rate of disruptions, with the global pandemic, geopolitics, climate change, and technology all impacting business as we know it and accelerating the pace of change. In this new world of relentless turbulence, Operations, and Process Management are at the forefront of surviving these challenges and finding new ways of working to gain a competitive advantage. In this context and applying taught knowledge, you will consider contemporary issues that impact and influence the operational imperatives of a selected business organisation and compile a report narrating the background and research associated with improving operations and processes to increase competitive advantage. 

The module assessment will comprise of an individual report worth 100% of the module mark. The module is assessed following the University’s focus on “Student as Producer”. Accordingly, students are asked to apply their learning to solve a problem presented at an organisation of their choice.

You are required to submit your findings in a report format, demonstrating your ability to use professional layout and structure, not forgetting the importance of underpinning citations and references to relevant and topical academic discourse, concepts, and ideas.

Learning Outcomes Assessed:



Critically evaluate the strategic role of operations in creating and enhancing a firm’s capabilities and competitive advantages.



Critically analyze the concepts and practices of operations management in different contexts and how an organization’s innovation can support operational and strategic agility.



Evaluate approaches to problem-solving and process improvement in production settings.



Apply operations management principles, analytical skills, and problem-solving tools to the analysis of operations problems, utilizing a systems and process approach.




Knowledge & Skills Assessed:

Organization: For exampleDefining work objectives, outcomes, and performance standards; proposing alternative routes for achieving an objective; structuring and managing time and priorities, Planning or coordinating with a range of stakeholders/colleagues; identifying, assessing, and weighing risks, working globally, managing tasks across time zones, Working to a budget and allocating resources to tasks.

Learning & Adaptability: For example, Setting personal goals and objectives, balancing work and personal life, Evaluating and monitoring own performance, Meeting deadlines, Working to high personal standards, Working honestly, with integrity, ethically, in a fair and balanced way, and maintaining confidentiality, Adhering to formal standards and procedures, Demonstrating dependability and reliability, Demonstrating a high level of dedication, a strong work ethic, Working with little or no supervision, self motivation, Knowing own strengths, limitations and values, Investing time and effort in acquiring new skills, Understanding preferred learning style, Using peers to develop.

Perseverance & Initiative: For example, Maintaining performance under pressure, Demonstrating flexibility and adaptability in response to changing situations, Making things happen/taking action, demonstrating determination, Handling conflict effectively, Coping with uncertainty or ambiguity, Displaying a desire to meet new challenges, Demonstrating energy, drive, enthusiasm, passion, Making things happen, demonstrating determination, Acting on own initiative, Dealing positively and pro-actively with set-backs and criticism, psychological resilience – `bouncing back`.

Commercial Awareness: For example, uses word processing packages to produce, format, and present written work professionally.

Problem-Solving: For example: Identifying need or opportunity, e.g., customer, client requirement, research need; gathering intelligence, clarifying root cause of a problem/defining opportunity; generating solutions; proposing imaginative/creative solutions to new problems; evaluating a range of solution/options, Translating ideas into practical actions, Making decisions without the need to refer to others, Looking to make processes more efficient and effective, Demonstrating cultural, political, commercial and environmental sensitivity in solution creation, Making decisions where there is no perfect option, Taking controlled risks. See Module Handbook for a further breakdown of the associated Knowledge and Skills.

Assessment Submission Instructions:

Submission Date: 20 May 2024 at 12 noon UK time

The assignment MUST be submitted via Turnitin.

Date for Return of Feedback:

Grades and feedback will be provided via Turnitin within 15 working days: by 4th Jun 2024.

Format for Assessment:

The evaluation must be written in the format of a report. The report is limited to 3,000 words.

Please follow the formatting guidelines:

  • Font / Size:                         Arial / 12
  • Line Spacing:                     Double
  • Is pagination required?      Yes
  • Margins:                             At least 2.54 to left and right and text ‘justified’
  • Referencing:                      Full compliance with Harvard protocols as stipulated in the University of Lincoln Harvard Referencing                                            Handbook.

Note usual practice is to allow +/-10% (300 words). If you submit an assignment that exceeds the prescribed word limit, marking will cease at the point at which the limit has been exceeded, and the mark will be awarded on the basis of the extent to which the criteria for assessment have been met up to that point. Critically analyze the concepts and practices of operations management in different contexts and how an organization’s innovation can support operational and strategic agility.

Marking Criteria for Assessment:

See the criteria grid in Appendix 3 of the student handbook.

Please note that all work is assessed according to the University of Lincoln Management of Assessment Policy and that marks awarded are provisional on Examination Board decisions (which take place at the end of the Academic Year).

Feedback Format:

Feedback & grades will be available electronically on Blackboard. If you have any specific questions relating to the feedback comments email the module co-ordinator to discuss.

Additional Information for Completion of Assessment:   

Your report must have the following 3 sections:

  • Introduction (20% ~ 600 words)
  • Critically analyze an existing process, applying various problem-solving tools and techniques to evaluate the current situation and devise possible solutions to identified problems (50% ~ 1500 words)
  • Recommendations and conclusion on how the process can be improved with supporting evidence (30% ~ 900 words)

The percentages above indicate how much of the report should be dedicated to each section. It is also good practice to include a Title Page, Contents List, List of Tables or Figures (if needed), and a Glossary.


This section should be 20% of the report (~600 words). This must present the following:

  • Brief background on the company and your selected improvement process.
  • A brief overview of the importance of how the specific operations of your attention enhance the firm’s capabilities and help achieve its competitive advantage.
  • Set the scene for the reader  

Main Body - Critically analyze an existing process, applying various problem-solving tools and techniques to evaluate the current situation and devise possible solutions to identified problems.

This section should be 50% of the report (~1,500 words).

Your analysis of the process should cover the applicable areas of operations and process management, including such items as:

  1. A detailed process flow chart including process inputs, process outputs, activities, activity times, processing, and labor requirements.
  2. Capacity analysis of the process, including the strategies used to address expected customer demand.
  3. Suggested metrics are used to measure the process and how a changed process may improve these. 
  4. Address other relevant issues as appropriate; examples might include:
    • Customer demand and process capacity relationships
    • How production is planned, from customer demand to production schedules
    • Quality Management issues
    • Product delivery issues 
    • The interfaces of the process with both external and internal customers 
    • Waiting line issues and related staffing decisions
    • Other applicable process issues or concerns
    • Recommendations 
    • This section should be 30% of the report (~900 words).

This section will conclude the report. You will present recommendations on how the process can be improved, with evidence to justify your recommendations. How will these choices support the strategic capability of the firm? Your recommendations should be consistent with the evaluation presented in the section 

Assessment Support Information:

The assessment and associated cases will be mentioned throughout the formal taught sessions in relation to relevant and topical academic discourse as well as during related group work.  In addition, week 16 of the program will include an opportunity for a final discussion of related academic discourse and individual assignment support (see schedule in Appendix 1).

  • You may wish to use diagrammatic illustrations to support the argument. 
  • You may wish to focus on themes that can then be explored against the chosen case study. You should draw on the theory to support the claims being made.
  • To set boundaries for the assignment within the field of study and to offer some scope, the work should offer comparison, contrast, and evaluation of the models.
  • You should feel confident in adopting a few themes and exploring them in detail rather than adopting a more generic approach addressing many tools and techniques.
  • Students are fully expected to engage with literature to support their arguments and use the Harvard Referencing protocols when citing and referencing their sources.

Important Information on Dishonesty & Plagiarism:

University of Lincoln Regulations defines plagiarism as `the passing off of another person`s thoughts, ideas, writings, or images as one`s own. Examples of plagiarism include the unacknowledged use of another person`s material, whether in original or summary form. Plagiarism also includes the copying of another student`s work`.

Plagiarism is a serious offense and is treated by the University as a form of academic dishonesty. Students are directed to the University Regulations for details of the procedures and penalties involved.

For further information, see 


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