You have been recruited as a local experienced researcher by the ‘No Stress’ Institute, a research organisation sponsored and funded by the UK Government.

MARK5069 – RESEARCH METHODS FOR MARKETERS

Case Study:

“Stress Awareness among University students in the UK”

You have been recruited as a local experienced researcher by the ‘No Stress’ Institute, a research organisation sponsored and funded by the UK Government.   The purpose is to carry out a study of awareness, perceptions and attitudes towards stress among university (either undergraduate or postgraduate, ideally both) students in Leicester. The ‘No Stress’ Institute wishes to develop an awareness programme among university students in Leicester during September 2022 of the health risks arising from stress. The aim of this programme is to not only raise awareness of stress as a potential health issue, but to also educate students on how to adopt a healthier and stress-free lifestyle. Before launching that programme, they want you to get data for them on some of the following:  

1. The wider background understanding of the stress issue in the UK.
2. Some information on the health-related problems that can arise as a result of stress.
3. Some background information on lifestyle habits that are important for staying stress free.

And Also:

1. Attitudes of current university students to seeking help from health professionals, as well as from university tutors and advisors.
2. How and why some university students might experience issues of stress, when they come to study away from home.    

5. The level of knowledge/awareness of university students of the health risks associated with excessive stress levels.

NB “No Stress” Institute is an entirely fictitious organisation invented solely for the purposes of this case study.