A good to excellent assessment will demonstrate: Clear research objectives that are congruent with the brief
2025-01-17 13:12:47
MARK 5069
Research Methods for Marketers Assignment
Marking System Breakdown
Criteria
|
Weighting
|
|
Proposal Plan
|
40%
|
Findings and Recommendations
|
40%
|
References
|
20%
|
Total
|
100%
|
Indicators of Grades
A basic assignment that achieves a pass grade will include:
- Adequate treatment of all sections, following the elements required,
- Relevant use of a range of sources,
- Clear and logical primary research plan that addresses main brief,
- Key insights into the proposal plan,
- Some developed research objectives,
- Understanding of what is needed in a good qualitative research instrument,
- Some insights into the key findings and some recommendations for the company,
- Correct format in report and adequate sources and clear referencing.
A good to excellent assessment will demonstrate:
- Clear research objectives that are congruent with the brief
- A well-developed proposal plan that is well explained and justified.
- Well-justified explanation of the interviews, with consideration of key dimensions.
- Good assimilation of the elements needed for effective structured data collection through the interviews.
- Thoughtful evaluation in the plan that shows relevance to the research brief.
- Solid insights into the key findings that are strongly supported with relevant excerpts and sound recommendations for the company based upon the key findings from primary data collection.
- Organization of report – clearly presented, logical linkages, in line with guidelines.
- Consistent, accurate and thorough referencing.
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