A good to excellent assessment will demonstrate: Clear research objectives that are congruent with the brief

MARK 5069

Research Methods for Marketers Assignment

Marking System Breakdown

Criteria

Weighting

 

Proposal Plan

40%

Findings and Recommendations

40%

References

20%

Total

100%

Indicators of Grades

A basic assignment that achieves a pass grade will include:

  • Adequate treatment of all sections, following the elements required,
  • Relevant use of a range of sources,
  • Clear and logical primary research plan that addresses main brief,
  • Key insights into the proposal plan,
  • Some developed research objectives,
  • Understanding of what is needed in a good qualitative research instrument,
  • Some insights into the key findings and some recommendations for the company,
  • Correct format in report and adequate sources and clear referencing.

A good to excellent assessment will demonstrate:

  • Clear research objectives that are congruent with the brief
  • A well-developed proposal plan that is well explained and justified.
  • Well-justified explanation of the interviews, with consideration of key dimensions.
  • Good assimilation of the elements needed for effective structured data collection through the interviews.
  • Thoughtful evaluation in the plan that shows relevance to the research brief.
  • Solid insights into the key findings that are strongly supported with relevant excerpts and sound recommendations for the company based upon the key findings from primary data collection.
  • Organization of report – clearly presented, logical linkages, in line with guidelines.
  • Consistent, accurate and thorough referencing.
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