This assignment is designed to highlight understanding of key marketing communications concepts and reinforce individual learning.

Assessment 

Assignment

For this module you will complete three forms of assessment

Assignment 3 must be submitted to BMM5562 via Turnitin by noon on the deadline day (30/03/2022)

Assessment 1 – Online Assessments: 20 mins

These assessments are summative during the module and provide formative feedback as well as reinforce the importance of student engagement. 

Assessment 2 – Group Presentation: 20 mins

This component of the assessment will be observed by, and marks assigned by a panel of external industry experts in conjunction with academic staff.

You are invited to form a marketing team with 4-5 fellow students and develop a marketing communications plan together. Whilst this is s collective team exercise, each team member must work on and speak about their specific element of the marketing communications plan. For example:

• Brand Audit
• Market Research
• Market Segmentation/audience targeting
• Brand positioning
• Marketing communications mix
• Media planning

Assessment 3 – Individual Report: 2000 words

This assignment is designed to highlight understanding of key marketing communications concepts and reinforce individual learning. 

Each student is required to write a 2000-word report account of their team marketing communication plan in the context of and concerning the theories and concepts covered by this module and the associated textbooks. This should include an explanation of your team role and contribution as well as a reflection on your individual learning from the team exercise. The results of this report will contribute 50% to the overall module assessment. 

Plagiarism

Plagiarism is a form of cheating which involves presenting another person’s ideas or expressions without acknowledging the source. The penalties for this are severe. Extensive and repeated instances can result in your removal from the degree programme. It is therefore very important that you understand how to avoid being accused of plagiarism. Any work submitted for assessment must, unless collaborative work has been specifically permitted in the assignment guidelines, be your own work. Any material used, from whatever source, must be acknowledged. Any words that are not your own should be shown as quotes and their author and publication details given. Where you paraphrase the words of another you should make this clear and give details of where you found this material. You should make use of the referencing guidelines on the Library website and complete the online plagiarism tutorial to ensure that you are providing such details correctly https://lib.leedstrinity.ac.uk/iguana/www.main.cls?surl=Referencing Doing so will gain you marks for showing evidence of research and ability to reference. Not doing so could lead to accusations of plagiarism. You can also use Turnitin in advance of the deadline to enable you to check for elements of plagiarism in your work and then correct these.

Students will be made aware of how to avoid plagiarism as part of the induction process and within the initial stages of the programme of study,as well as how to incorporate correct referencing into their written work. The library provides Referencing Guides, online tutorials and one-to-one support.Students can also obtain advice on appropriate academic conventions from the Learning Hub and advice on a specific piece of assessment is available from the module tutor.

As is a form of dishonesty which is viewed by the University as a serious offence. The University’s Regulations contain provisions by which the Examination Board may penalise students who are found to have presented plagiarised work for assessment. The purpose of this statement is to explain what plagiarism is. Further information about the procedures which are followed where allegations of plagiarism are made, together with the penalties that may be imposed, can be found in the above Regulations.

Plagiarism consists of presenting someone else’s work as your own. Some examples of plagiarism are:

• reproducing or paraphrasing published material without acknowledgement of the source
• copying from the work of another student
• undeclared collusion with another student
• getting someone else to do your work for you