Using the SOSTAC® planning framework (Smith, 2003), write an integrated marketing communications campaign based on launching a new product or service

FoMLSS/INTERNATIONAL BUSINESS, MARKETING,AND BRANDING

MARKETING COMMUNICATION IN A DIGITAL WORLD, MAR7508-B

Assessment: 23/24

Submission Date: Friday 26th July 2024 by 15.00 UK time

(Electronic Submission using Canvas)

SUPPLEMENTARY INDIVIDUAL ASSIGNMENT

This supplementary assignment is worth 100% of the marks for this module

SUPPLEMENTARY INDIVIDUAL ASSIGNMENT

COURSEWORK BRIEF

This coursework involves developing 3000-word written report to the senior management of a company of your choice in your role as their marketing communication analyst.Order now

TASK BRIEF

Using the SOSTAC® planning framework (Smith, 2003), write an integrated marketing communications campaign based on launching a new product or service(this does not need to be a real product or service) for a company of your choice(this must be a real company) based in a country of your choice (you are not permitted to select any company discussed in a lecture/tutorial for this module). 

Report should have all the main sections of a business report, which could include: 

Recommend Structure 

 1. SITUATION ANALYSIS                                                                                (20 Marks)

Market trends, current marketing communications strategy and performance, PESTLE factors, TOWS, etc.

2. MARKETING OBJECTIVES                                                                         (10 Marks)

Develop SMART objectives, and segregate the marketing, and communication objectives etc.

3. STRATEGY                                                                                                       (10 Marks)

Appropriate for the IMC challenge. STP (segmentation, target, positioning)? IMC evidence. Expect Fill`s 3Ps (push/pull/profile).

4. TACTICS COMMUNICATION PLAN                                                         (30 Marks)

Objectives,promotional tool selection,media selection,timings,creative positioning, and message.Creative strategy (IMC) – brief, feasibility and originality of creative concepts.

5. ACTION                                                                                                            (10 Marks)

Implementation, project management, Gantt Chart etc. Full costing required of solutions.

6. CONTROL                                                                                                        (10 Marks)

Mention the key marketing communication metrics, identify resources and budget/project control and its objectives.

7. PROJECT MANAGEMENT                                                                           (10 Marks)

Structure,written expression,accuracy of referencing, reading, application of theory and relevant frameworks,recommendations well justified, presentation and assignment length.

Please Note:

a) You will receive formative feedback in tutorials.

b) The appendices must not exceed 15 pages.

c) Once your assignment has been marked, you will receive written feedback.

d) The assignment will require knowledge of the module material.

e) Please note that the 3,000-word limit does not include the following:

Using the SOSTAC® planning framework (Smith, 2003), write an integrated marketing communications campaign based on launching a new product or service

* Title page

* Table of Contents

* Executive Summary

* List of references and/or bibliography

* Appendices

* Any tables, graphs, charts, or diagrams

Formatting Guidelines:

Word Length: 3000 words approx.

Fonts: Times New Roman, 12 points

Line spacing: 1.5 lines

Alignment: Justified

Reference style: Harvard Referencing

For reference and plagiarism details visit:

Referencing and Plagiarism - Help - University of Bradford

Objectives,promotional tool selection,media selection,timings,creative positioning, and message.Creative strategy (IMC) – brief, feasibility and originality of creative concepts.For more queries

MARKING CRITERIA