Each student is required to select a country and a company. The students may choose any company of their preference; however (i) the company should not have any ongoing operation in the selected country.
2023-12-23 15:35:11
Market Entry Assessment (35% of the total mark) [Due on Friday (11.59 pm) of teaching week 7] This is an individual assignment.Each student is required to select a country and a company. The students may choose any company of their preference; however (i) the company should not have any ongoing operation in the selected country; and (ii) the company should not be related to nudity. Assuming that the company is exploring possible market entry opportunities in the selected country,each student needs to analyse different elements of macro marketing environment and competitive environment of the country; and thus provide recommendations for the company regarding the best possible foreign market entry strategy with adequate justifications.The assessment consists of the following major components (students need to discuss their progress on the assignment during the respective weekly classes):
1 Analysis of the economic environment of the selected country including existing free trade agreements with Australia and other countries – in class discussion - week 2.
2 Analysis of socio-cultural factors which influence consumer attitudes and behaviours in the selected country - in class discussion - week 3
3 Analysis of political and legal environment of the selected country - in class discussion - week 4
4 Analysis of country competitive advantage and industry competitiveness - in class discussion - week 5
5 Evaluating the alternative entry modes in the selected country - in class discussion - week 6.
Further details of the assessment and a guiding tip sheet are available in the Blackboard.Students need to submit the individual assignment online through Blackboard on or before the due date.The submitted assignments will be transferred to Turnitin automatically for plagiarism monitoring.Students will NOT have more than one chance to submit the assignment in Turnitin.Penalties will be applied if any student is late in submitting the assignment.The length of the assignment should not be more than 12 A4 pages (12 font; 1.5 line spacing; and 1 inch margin across all sides) excluding the cover page, table of contents, references and appendices.Your write up beyond the first 12 pages will NOT be marked.
Each student is required to select a country and a company.The students may choose any company of their preference; however (i) the company should not have any ongoing operation in the selected country.
Analysis of the economic environment of the selected country including existing free trade agreements with Australia and other countries – in class discussion
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