Choice of foreign country: You are required to justify the choice of Brazil as the country to launch the drink into based on information you have gathered on the chosen country

Assessment Brief

Submission and feedback dates 

Submission deadline:Before 14:00 on 26th April 2024

• Is eligible for 48 hour late submission window
• Marks and Feedback due on: 29th May 2024
• N.B. all times are 24-hour clock, current local time (at time of submission) in the UK
• Submission details

Module title and code:UMKDWK-15-M Global Marketing     

Assessment type:Written assessment

Assessment title:Global Market Analysis and Marketing Strategy                   

Assessment weighting:100% of total module mark

Size or length of assessment: 3000 words (no +/- 10% to be used)

Module learning outcomes assessed by this task:

1. Critically evaluate and analyse a range of marketing issues in a global context
2. Demonstrate analytical and evaluative thought processes through the application and interpretation of key academic arguments to a practical scenario
3. Synthesise concepts and data from significant global marketing academic and commercial literature

Completing your assessment 

What am I required to do on this assessment?

This is an individual assignment, worth 100% of the overall module mark. You are required to undertake market analysis to justify the choice of Brazil as a country and make recommendations on a mode of market entry and marketing strategy to launch the following drink from Nix and Kix into the Brazilian market:

Sparkling Raspberry Rhubarb drink: https://nixandkix.com/collections/all-products/products/raspberry-rhubarb-24-x-250ml

Please do not contact the company for information – please look at their website. 

1.Choice of foreign country: You are required to justify the choice of Brazil as the country to launch the drink into based on information you have gathered on the chosen country and the market for the product from the UWE library databases and reputable online sources. You are expected to analyse both macro (PESTE) and micro factors to justify the choice of Brazil (15%).

2.Choice of market entry mode: You are required to select ONE appropriate market entry mode for Nix and Kix when entering Brazil with the drink. You should justify your choice of entry mode with reference to the academic literature and market analysis on the advantages of the mode, the company, product and market (10%). 

3.Recommendations on a marketing strategy: You are required to make recommendations for a Marketing strategy for the drink in Brazil which includes adaptations to the marketing strategy to meet the needs of Brazilian consumers. Recommendations are required on the consumer target audience and positioning and product strategy (35%) and price, distribution and promotional strategy (30%). These recommendations should be justified with reference to the academic literature and market data and should include a critical assessment of the factors that have impacted on your recommendations for the elements of the marketing strategy.

Formatting

Please use the Global Marketing Report template

Please use the following file format(s) - Word. We cannot ensure that other formats are compatible with markers’ software and cannot guarantee to mark incorrect formats.

All work should be word processed in 12-point font Times New Roman or Arial and double spaced.   

The first page of your coursework must include:

• Your student number
• The module name and number
• Your word count
• The coursework title: Global Market Analysis and Marketing Strategy

 Where should I start?

Start by engaging with the module materials such as the module handbook and this assessment brief, to ensure you have a clear understanding of what is expected. Then attend lectures and tutorials which cover all the topics required week by week. Undertake the database searching exercise in week 2 and start to search for country, market and consumer data to use in your report to justify your recommendations. Assignment exercises each week help you to build up your assignment as you progress through the module.

What do I need to do to pass?

Ensure that you meet the criteria for a ‘pass’ in the marking grid below and achieve a mark of 50% or above.

How do I achieve high marks in this assessment?

• Refer to the marking criteria and the characteristics of work that achieves a high mark in the marking grid below
• Use the marking criteria as a guide to how much word count to use on each section 
• Demonstrate breadth and depth of knowledge of global marketing principles and provide evidence that you have used a wide range of academic information sources.
• Collect, evaluate and synthesise market research on the country, market, PESTE factors, consumer and product category from a wide range of industry and country sources
• Substantiate your recommendations by considering the factors that impact on each element of the assignment and reference your statements linked to academic and market sources
• Present your work professionally, write in an academic report style and reference correctly  

How does the learning and teaching relate to the assessment?

The syllabus has been designed so that each week the lectures and tutorials cover content you will need to complete the assessment, so it is recommended that you work on your assignment on a weekly basis.

What additional resources may help me complete this assessment?

This module incorporates weekly tutorials during which you will be able to develop ideas and receive verbal feedback from your tutor.

Additional resources are available on the module Blackboard site and include: 

• Assessment presentation slides
• Assignment weekly exercises
• Assignment template
• The module handbook
• Reading List including links to UWE databases 

There are also a number of sources of support to improve your study skills, including: 

• The UWE Library Study Skills pages – for online support and bookable workshops
• The Faculty of Business and Law’s Learning Hub for bookable workshops
• Guidance on using UWE’s Library.

Specific study skills pages relating to this module include:

• How to plan and structure your writing
• Writing skills
• Research skills / techniques
• Report writing
• How to write critically
• English language support

What do I do if I am concerned about completing this assessment?

UWE Bristol offer a range of Assessment Support Options that you can explore through this link, and both Academic Support and Wellbeing Support are available.

For further information, please see the Academic Survival Guide.

How do I avoid an Assessment Offence on this module? 2

Use the support above if you feel unable to submit your own work for this module.

Avoid using a source without correctly attributing it using the UWE Harvard method. In addition, do not copy the work of another person.

1.In line with UWE Bristol’s Assessment Content Limit Policy (formerly the Word Count Policy), word count includes all text, including (but not limited to): the main body of text (including headings), all citations (both in and out of brackets), text boxes, tables and graphs, figures and diagrams, quotes, lists. 

2.UWE Bristol’s UWE’s Assessment Offences Policy requires that you submit work that is entirely your own and reflects your own learning, so it is important to:

·Ensure you reference all sources used, using the UWE Harvard system and the guidance available on UWE’s Study Skills referencing pages.

·Avoid copying and pasting any work into this assessment, including your own previous assessments, work from other students or internet sources

·Develop your own style, arguments and wording, so avoid copying sources and changing individual words but keeping, essentially, the same sentences and/or structures from other sources

·Never give your work to others who may copy it

·If an individual assessment, develop your own work and preparation, and do not allow anyone to make amends on your work (including proof-readers, who may highlight issues but not edit the work).

When submitting your work, you will be required to confirm that the work is your own, and text-matching software and other methods are routinely used to check submissions against other submissions to the university and internet sources. 

Details of what constitutes plagiarism and how to avoid it can be found on UWE’s Study Skills pages about avoiding plagiarism. 

Marks and Feedback

Your assessment will be marked according to the following marking criteria.

You can use these to evaluate your own work before you submit.