You need to identify your research skills gap(s) at the start of the module and explain why you think these gaps should be prioritized for improvement

7BUS2106 Research Skills for Management Decisions in Digital Marketing - Assessment Answer sheet

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You are expected to provide a critical reflection on your research skills development journey. You must provide 800 words (-/+10%) of research skills reflection.

Part one - Identifying your skills gap

You need to identify your research skills gap(s) at the start of the module and explain why you think these gaps should be prioritized for improvement.

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Part two - Key learnings from the module

You must explain what you have learnt from the module such as key techniques, skills, and concepts. Provide specific examples of how these skills have been applied to business management problems. Areas to explore include, but are not limited to:

  • Development of critical reading and thinking skills.
  • Identification and refinement of research topics and problems.
  • Effective searching and utilization of secondary data.
  • Designing and implementing research methodologies.
  • Generating meaningful recommendations based on research findings.

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Part three - Future actions for continuous improvements

You should discuss any future actions that you plan to take to address your skills gap(s).

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Reference list

Use this section to report the references that you used for your research and understanding of the assignment. This needs to be in full Harvard referencing style. A good rule of thumb is to have at least 5-7 references for this section. You can find help with this on here. 

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