LO1: Critically reflect on key opportunities and challenges leaders face in leading complex organisations through digital disruption.

2024-08-20 14:42:31

BPP Business School Coursework Cover Sheet

Please use this document as the cover sheet of for the 1st page of your assessment. Please complete the below table – the grey columns

Module Name

Leading Through Digital Disruption

Programme Name

 

Student Reference Number

(SRN)

 

Assessment Title

 

Please complete the yellow sections in the below declaration :

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Please note that by submitting this assessment you are declaring that you are fit to sit this assessment.

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MSc Management

MSc Management with (Project Management, Data Analytics, Digital Marketing)

Leading through Digital Disruption

Coursework Assessment Brief 8

Submission mode: Turnitin online access

1.General Assessment Guidance

·Your summative assessment for this module is made up of this 1 submission which accounts for 100% of the marks.

· Please note late submissions will not be marked.

·You are required to submit all elements of your assessment via Turnitin online access. Only submissions made via the specified mode will be accepted and hard copies or any other digital form of submissions (like via email or pen drive etc.) will not be accepted.

·For coursework, the submission word limit is 2,500 words. You must comply with the word count guidelines. You may submit LESS than 2,500 words but not more. Word Count guidelines can be found on your programme home page and the coursework submission page.

·Do not put your name or contact details anywhere on your submission. You should only put your student registration number (SRN) which will ensure your submission is recognised in the marking process.

·A total of 100 marks are available for this module assessment, and you are required to achieve minimum 50% to pass this module.

·You are required to use only Harvard Referencing System in your submission. Any content which is already published by other author(s) and is not referenced will be considered as a case of plagiarism.

You can find further information on Harvard Referencing in the online library on the VLE. You can use the following link to access this information: http://bpp.libguides.com/Home/StudySupport

·BPP University has a strict policy regarding authenticity of assessments. In proven instances of plagiarism or collusion, severe punishment will be imposed on offenders. You are advised to read the rules and regulations regarding plagiarism and collusion in the GARs and MOPP which are available on VLE in the Academic registry section.

·You should include a completed copy of the Assignment Cover sheet. Any submission without this completed Assignment Cover sheet may be considered invalid and not marked.

2.Assessment Brief

 This module is assessed through one graded element. You must achieve at least 50% to pass this module.

By completing this assessment, you will the following learning outcomes (LOs):

LO1: Critically reflect on key opportunities and challenges leaders face in leading complex organisations through digital disruption.

LO2: Understand how to sense changes, make informed decisions and adjust quickly in highly disruptive times.

LO3: Critically evaluate the significance of human factors and technologies to lead transformation and create a digital-ready and innovative culture.

LO4: Critically reflect on the mechanisms required to build teams and influence networks in complex and interconnected digital organisations. 

Assessment Scenario 

For this assignment, you have recently joined Google LLC as the new Chief Transformation Officer (CTO), responsible for the Europe, Middle East, and Africa (EMEA) geographical business activities. Google is a multinational corporation that specializes in internet-related services and products. These include online advertising technologies, search tools, cloud computing, and software. It is the most popular search engine. As a CTO, you will also help optimise business processes, such as selling, marketing, communications, collaboration and innovation. All digital transformation and change management efforts would also fall under the chief transformation officer.

As part of your new role, the senior board have tasked you to produce a “Transformation Report`` designed to evaluate and recommend changes that the organisation must implement by means to revive Google Glass for Business-to-Consumer (B2C) organisations. The product was one of the first large-scale attempts at capitalizing on artificial reality. It was generating a lot of attention and had enormous potential. However, despite the product`s 2015 launch, it never became widely used due to its exorbitant cost, privacy issues, and general lack of attention to consumer demands.

This is your opportunity to demonstrate your capability and give your employer the confidence to let you run your own project in the future. Your report must include the following sections/tasks

Task 1: Internal and External Process Analysis (20%; LO1) 

Critically reflect on key opportunities and challenges Google leaders will face re-launching Google Glass for Business-to-Consumer (B2C) organisations in the current complex digital disruption environment. As a CTO you should also provide clear digital transformation objectives that the organisation needs to develop to successfully implement this project in the next 3 years.

Task 2: Incorporation of Digital Business Agility Model (30%; LO2)

Evaluate and propose 3 emerging technologies that can be incorporated within Google Glass to enable Business-to-Consumer (B2C) organisations to gain intelligence agility, make informed decisions, and process data fast.

N.B.: Use the Digital Business Agility Model (i.e., hyperawareness, make informed decisions and execute fast) as a blueprint for your Task 2 – see the diagram below. Some key emerging technologies to consider are, Artificial Intelligence & Machine Learning, 5G Connectivity, Computer Vision, Extended Reality etc.

Tips: You can use the 4 Pillars of Digital Culture below to structure and respond to Task 3. Please remember your arguments must be critical with the support of academic literatures and real case examples. 

Task 4: Digital Leadership (20%; LO4)

Analyse and propose two appropriate digital leadership styles that B2C organisations need to develop by means to support the role out of Google Glass in key departments and increase engagement throughout the workplace.

Structure and References (10 Marks)

 

  • Structure is in line with the given instructions.
  • Report must be written in 3rd person.
  • Give a professional appearance with consistent formatting.
  • Spelling and grammar are correct.
  • Each page has page number in the Footer.
  • Any tables or figures are correctly labelled.
  • Tables and figures do not cross boundaries, unless necessary
  • Properly cite your sources in the text and in the list of references
  • Use Harvard style for referencing and in text citations (see referencing guides at https://bpp.libguides.com/Home/StudySupport)

3.Marking Guide

Assignment Task

Fail (0-39%)

Low Fail (40-49%)

Pass (50-59%)

Merit (60-69%)

Distinction (70-100%)

Internal and External Process Analysis (20%; LO1)

Guidelines

Critically reflect on key opportunities and challenges Google leaders will face re-launching Google Glass for Business-to- Consumer (B2C) organisations in the current complex digital disruption environment. As a CTO you should also provide clear digital transformation objectives that the organisation needs to develop to successfully implement this project in the next 3 years.

 

Weak and often implicit knowledge of digital transformation with inadequate appreciation of the wider digital disruption discipline.

Weak objectives and evaluation of digital transformation – no proposal given.

Limited appreciation of a basic wider field with clarity and precision to the thoughts and practices related digital disruption challenges. Limited identification of a range of internal and external threats and digital transformation need.

Limited identification and discussion of clear digital transformation objectives.

Satisfactory knowledge and identification of a range of internal and external threats and digital disruption need. Satisfactory academic/intellectual skills. Wholly original work with good reflection and solid, well-reasoned digital disruption opportunities and objectives.

Good knowledge and application of current and emerging thoughts on digital disruption threats and opportunities.

Good knowledge base, exploring and analysing internal and external threats and digital transformation needs and objectives.

Excellent knowledge and detailed usage of recent emerging thought at the forefront of the discipline and/or practices of digital disruption threats and opportunities.

Excellent knowledge base, exploring and analysing internal and external threats and digital disruption need. Able to employ critical analysis on some of the most recent digital initiatives run by

different companies.

Incorporation of Digital Business Agility Model (30%; LO2)

Guidelines:

·Use the Digital Business Agility Model (Hyperawareness, Make Informed Decisions and Fast Execution).

·Evaluate and propose 3 emerging technologies that can be incorporated within Google Glass to enable Business-to-Consumer (B2C) organisations the ability to gain intelligence agility, make informed decisions, and process data fast.

·For a high mark, you must bring really case examples to support your arguments

 

 

Weak often implicit knowledge use of a wide range of personal research.

Lack of theory and applications of the digital technologies.

Weak critical evaluation for key digital technologies e.g.: Artificial Intelligence & Machine Learning, 5G Connectivity, Computer Vision, Extended Reality etc..

Largely descriptive and lack of reasoned judgements.

Limited knowledge and applications of most digital technologies.

Limited critical evaluation for key digital technologies e.g.: Artificial Intelligence & Machine Learning, 5G Connectivity, Computer Vision, Extended Reality etc

Limited application of theories with some reasoned judgements.

Satisfactory knowledge and substantial research and evidence of an innovative use of a wide range of digital technologies with clear and consistent conceptual evaluation and application to the digital agility model.

Satisfactory critical evaluation with solid and reasoned judgements.

Good knowledge and evidence of an innovative or original use of extensive personal research which has been thoroughly evaluated and applied to the digital agility model.

Good knowledge base, exploring and analysing the discipline, its theory and ethical issues with considerable originality and autonomy.

Student shows good level of critical discussion and apply the concept to the chosen company.

Excellent knowledge and evidence of an innovative or original use of extensive personal research which has been thoroughly critically evaluated both conceptually and methodologically.

Good knowledge base, exploring and analysing the discipline, its theory and ethical issues with considerable originality and autonomy.

Student shows excellent critical discussion and apply the concept to the chosen company.

Arguments are supported with academic literature

and real case examples.

Maintaining a Digital Culture (20%; LO3)

Guidelines:

·When implemented purposefully, digital culture can drive sustainable action and create value for all stakeholders. Subsequently, Task 3 requires you to analyse and conceptualised a strong digital ready culture approach that B2C companies can adopt by using Google Glass for data-powered insights, and customer-centricity while innovating and collaborating across the organization.

·N.B: your arguments must be critical with the support of academic literatures and real case example.

 

 

Weak evidence of research and use of appropriate sources. Weak knowledge and applications of the digital- ready culture model.

Largely descriptive and lack of reasoned judgements.

Limited evidence of considerable research and limited use of a range of appropriate sources.

Limited knowledge and applications of the digital-ready culture model.

Limited application of theories with some reasoned judgements.

Satisfactory and substantial research and evidence of a range of appropriate sources.

Satisfactory knowledge base; explores and explicitly analyse the digital-ready model with clear and consistent conceptual evaluation of the technology.

Satisfactory critical evaluation with solid and reasoned judgements.

Good and extensive research and evidence of a wide range of appropriate sources. Good knowledge base, exploring and analysing the digital-ready model, its discipline, its theory, and benefits of collaborative; data insight technologies.

Good critical evaluation with strong, well- reasoned judgements.

Excellent evidence of an innovative or original use of extensive personal research which has been thoroughly critically evaluated both conceptually and methodologically.

Student shows excellent critical analysis of the digital-ready culture model, its discipline, theory, and apply collaborative platforms concept to the chosen company.

Excellent critical evaluation with outstanding, well- reasoned judgements. Arguments are supported

with academic literature and real case examples.

Digital Leadership (20%; LO4)

Guidelines:

·Analyse and propose two appropriate digital leadership styles that B2C companies need to develop by means to support the use of Google Glass in key departments and increase engagement throughout the workplace.

 

 

Largely descriptive and lack of reasoned judgements.

Weak and often implicit knowledge base with some omissions and/or lack of theory of digital leadership skills.

Weak and growing consistent awareness of personal responsibility and professional digital leadership concepts.

Limited knowledge base; some appreciation of the basic wider field of digital leadership skills with clarity and precision to the thoughts and practices related to the required discipline indicated.

Limited awareness of personal responsibility and professional digital leadership skills.

Satisfactory appreciation of and explicit links to a wider field of digital leadership skills.

Emerging application of thoughts and practices at the forefront of the discipline.

Satisfactory awareness and demonstration of personal responsibility and professional digital leadership skills.

Student is descriptive but apply the concept.

Good and clear understanding of, and explicit links to digital leadership skills, some aspects of a wider field. Application of current and emerging thoughts and practices from the discipline.

Good awareness and demonstration of personal responsibility and professional digital leadership skills.

Meaningful critical analysis of different digital leadership skills. Student shows critical discussion and apply key concepts.

Thorough and deep knowledge and understanding of the topic and explicit evidence of the wider contexts of the digital leadership skills with coherence and the ability to synthesise appropriate principles by reference to appropriate primary sources.

Excellent and detailed usage of recent emerging thought at the forefront of the discipline and/or practices from a range of appropriate sources.

Excellent awareness and demonstration of personal responsibility and professional digital leadership skills. Deep and meaningful critical analysis of professional digital leadership skills and

practice.

Structure and References (10%)

Guidelines:

  • Structure is in line with the given instructions.
  • Report must be written in 3rd person.
  • Give a professional appearance with consistent formatting.
  • Spelling and grammar are correct.
  • Each page has page number in the Footer.
  • Any tables or figures are correctly labelled.

 

 

 
  • Tables and figures do not cross boundaries, unless necessary
  • Properly cite your sources in the text and in the list of references
  • Use Harvard style for referencing and in text citations (see referencing guides at https://bpp.libguides.com/Home/StudySupport)

 

Weak references with errors or inconsistencies. Inadequate structure and expression.

Weak communication skills adapted to some degree to different situations and audiences, lack of professionalism.

Limited appropriate references with minor errors.

Limited structure and expression.

Limited communication skills adapted a range of situations and audiences with some degree of professionalism.

Satisfactory with full and appropriate references.

Satisfactory structured layout and mainly accurate expression. Satisfactory communication skills adapted to a wide range of situations and audiences to an

adequate professional standard.

Good with precise, full and appropriate references.

Well-structured layout and professional and accurate expression. Good communication skills adapted to suit all situations and audiences to a near-professional standard.

Excellent with precise, full and appropriate references.

Outstanding structured layout and professional and accurate expression. Excellent communication skills adapted to suit all situations and audiences to a professional standard.

 

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