BPP Business School Coursework Cover Sheet

Please use this document as the cover sheet of for the 1st page of your assessment. Please complete the below table – the grey columns

Please complete the yellow sections in the below declaration:

 MSc Management

MSc Management with (Project Management, Data Analytics, Digital Marketing)

 Leading through Digital Disruption

 Coursework Assessment Brief 2

Submission mode: Turnitin online access

1. General Assessment Guidance

• Your summative assessment for this module is made up of this 1 submission which accounts for 100% of the marks.
• You are required to submit all elements of your assessment via Turnitin online access. Only submissions made via the specified mode will be accepted and hard copies or any other digital form of submissions (like via email or pen drive etc.) will not be accepted.
• For coursework, the submission word limit is 2,500 words. You must comply with the word count guidelines. You may submit LESS than 2,500 words but not more. Word Count guidelines can be found on your programme home page and the coursework submission page.
• Do not put your name or contact details anywhere on your submission. You should only put your student registration number (SRN) which will ensure your submission is recognised in the marking process.
• A total of 100 marks are available for this module assessment, and you are required to achieve minimum 50% to pass this module.
• You are required to use only Harvard Referencing System in your submission. Any content which is already published by other author(s) and is not referenced will be considered as a case of plagiarism.

· Please note late submissions will not be marked.

You can find further information on Harvard Referencing in the online library on the VLE. You can use the following link to access this information: http://bpp.libguides.com/Home/StudySupport 

• BPP University has a strict policy regarding authenticity of assessments. In proven instances of plagiarism or collusion, severe punishment will be imposed on offenders. You are advised to read the rules and regulations regarding plagiarism and collusion in the GARs and MOPP which are available on VLE in the Academic registry section.
• You should include a completed copy of the Assignment Cover sheet. Any submission without this completed Assignment Cover sheet may be considered invalid and not marked.

2. Assessment Brief

This module is assessed through one graded element. You must achieve at least 50% to pass this module.

By completing this assessment, you will have addressed the following learning outcomes (LOs):

• LO1: Critically reflect on key opportunities and challenges leaders face in leading complex organisations through digital disruption.
• LO2: Understand how to sense changes, make informed decisions and adjust quickly in highly disruptive times.
• LO3: Critically evaluate the significance of human factors and technologies to lead transformation and create a digital-ready and innovative culture.
• LO4: Critically reflect on the mechanisms required to build teams and influence networks in complex and interconnected digital organisations.

Assessment Scenario

“Once a global leader in the technology sector, Nokia Corporation surrendered its dominance due to several strategic errors in its digital transformation approach”. (Lamberg et al., 2019).

For this assignment, you have recently joined Nokia, as the new Chief Transformation Officer (CTO), responsible for the Europe, Middle East, and Africa (EMEA) geographical business activities. Currently, Nokia still engages in the provision of network infrastructure, technology, and software services. As a CTO, your role is to help optimise business processes, such as selling, marketing, communications, collaboration and innovation. All digital transformation and change management efforts also fall under your responsibility.

As part of your new role, the senior board members have tasked you to produce a “Transformation Report`` designed to evaluate and recommend changes that the organisation must implement in order to revive the organisation.

This is your opportunity to demonstrate your ability and give your employer the confidence to let you run your own project in the future. Your report must include the following sections

Task 1: Challenges and Opportunities Analysis (LO1)

Critically review key opportunities and challenges your organisation is facing in the current, yet complex digital disruption environment.

Important: Your analysis for Task 1 should be critical - you can include some digital transformation objectives that can support key departments such as Operations, ICT, and Marketing. You are encouraged to use examples to reinforce your arguments.

Task 2: Incorporation of the Digital Business Agility Model (LO2)

Evaluate and propose three (3) emerging technologies and techniques that can be adopted by your organisation to sense changes, make informed decisions, and adjust quickly in a highly disruptive market.

Important: To support your argument, please use the Digital Business Agility Model (i.e., hyperawareness, make informed decisions and execute fast) as a blueprint – see the diagram below. Some key emerging technologies to consider include Artificial Intelligence & Machine Learning, 5G Connectivity, IoT, Virtual and Extended Reality, Robotic process automation (RPA).

Figure 1: Digital Business Model by the Global Center for Digital Business Transformation (2021)

Task 3: Improving and Maintaining a Digital-Ready Culture (LO3)

As the CTO, one of your key roles is to drive digital-ready culture and create value for all stakeholders. Subsequently, Task 3 requires you to analyse and conceptualise a strong digital culture approach that your organisation can adopt by using digital tools and data- powered insights to drive decisions and customer-centricity while innovating and collaborating across the organization.

N.B: Please support your argument with academic literature and real case examples. You can use the 4 Pillars of Digital Culture or other relevant models as a guide to drive your analyses and recommendations.

Figure 2: Features of a Digital-Ready Culture by The World Economic Forum (2021)

Task 4: Digital Leadership and Change (LO4)

Recommend two (2) appropriate digital leadership styles that your organisation should develop further to support digital transformation and increase team collaboration throughout the organisation.

Important: You have been introduced to concepts such us hyperaware agile leaders, ethical- tech leaders, people-oriented leadership, agile leadership, and the 6 Goleman leadership styles. Therefore, this may form part of a potential reply. However, any other relevant response is equally valid.

Academic Skills, Structure and References

• Work demonstrates intellectual originality, integrity, coherence, creativity and imagination
• Professional academic standards are followed consistently.
• Structure is in line with the given instructions.
• Report must be written in the 3rd person.
• Give a professional appearance with consistent formatting.
• Spelling and grammar are correct.
• Each page has a page number at the Footer.
• Any tables or figures are correctly labelled.
• Tables and figures do not cross boundaries, unless necessary
• Properly cite your sources in the text and in the list of references
  • Use Harvard-style for referencing and in-text citations (see referencing guides and https://bpp.libguides.com/Home/StudySupport)