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Organisation
You are working at Webfoot Digistore (which is fictitious) that is one of a chain of retail stores owned and operated by a large multinational company. It is like many such stores that exist in the Birmingham area. The stores sell various products, including personal computers, smartphones, tablet computers, smartwatches, digital media players, software and both branded and selected third-party accessories. Customers can shop by either walking into the store, buying online or reserving a shopping one-to-one session. Store employees receive above-average pay, are offered money towards education and healthcare and receive product discounts. However, there are limited or no paths of career advancement.
Role
You have recently been employed as a sales team leader on the shop floor, reporting to the sales solutions manager.
You lead and manage a team of eight members, and your key responsibilities are to:
● provide direction, leadership, inspiration and motivation to team members
● coach and mentor team members
● focus on leading your team on selling products
● assist team members to reach sales targets
● work to targets and prioritise tasks to meet and exceed these targets
● make decisions regarding operational activities
● undertake regular ‘one-to-ones’ with direct reports, providing feedback
● manage attendance
● review and interpret management information.
This is a new role at the Webfoot Digistore where you are working, managing a large, well- established sales team that has been underperforming against targets for some time.
Since completing your onboarding training, you have been tasked with devising motivational strategies for your sales team.
These will be presented in a follow-up training session for team leaders, led by the professional development team, that focuses on your development as an effective sales team leader.
You have been paired with another experienced sales team leader for this activity.
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