In May 2021, Australia and UK signed a trade agreement. A growing small and medium food and beverage enterprise based in Australia feel this represents a good business opportunity

2025-01-10 15:20:08

Faculty of Business and Law Assignment Brief Mode C and Q Regulations

Module Title:	International Business Strategy	Assignment Number	Coursework 2 (original)
Module Code:	6023SSL/3000SSL	Assignment Title	Coursework 2
Module Leader:		Assignment Weighting	15 Credits/70%

Release Date:	12/09/2022
Submission Date/Time:	02/12/2022 (by 18:00 hrs. UK Time at the latest)
Submission Time and Place:	Submission through Turnitin ONLY

Assessment Information

This assignment is an individual assignment divided in Part A and B.

Part A.

In May 2021, Australia and UK signed a trade agreement. A growing small and medium food and beverage enterprise based in Australia feel this represents a good business opportunity, but they have no expertise on internationalization. You have been hired to provide consultancy services. You should prepare a report which addresses the following:

1: What are the benefits of the trade agreement for both the UK and Australia? Is it favourable to both countries?

2: What are the formal and informal institutional considerations of the UK the Australian food and beverage company should be aware of?

3: Using appropriate theories/frameworks, analyse the food and beverage industry in UK. Evaluate if the trade agreement is beneficial to the food and beverage industry in UK?

4: By referring to appropriate theories/concepts/frameworks, provide evidence of how the company should internationalise to UK. 5: Based on your analysis above, make recommendations whether the company should internationalise to the UK or not.

Part B (Simulation/COIL Project Reflection)

Write a 300 word reflection on the planning and implement of your simulation or COIL team’s project. Make specific reference to your own role. Attach as an appendix, the necessary reports from the simulation or COIL project.

Please note that for good academic work, your facts/factual statements must be supported and referenced cited as close as possible to facts/figures/statements.

Criteria for Assessment

This table details the weightings of the six criteria by which your work will be assessed:

Criteria	Description	Proportion of overall module mark
What are the benefits of the trade agreement for both the UK and Australia? Is it favourable to both countries	Discussions on trade agreement between UK and Australia.	10%
What are the formal and informal institutional considerations of the UK the Australian food and beverage company should be aware of?	Evidence of ability to apply at least one theory in conducting a strategic review of the formal and informal environment of UK. Draws comparison with Australia.	15%
Using appropriate theories/frameworks, analyse the food and beverage industry.	Evidence of analytical skills in analysing the food and beverage	15%

Evaluate if the trade agreement is beneficial to the food and beverage industry?	industry and linked to appropriate theory
By referring to appropriate theories/concepts/frameworks, provide evidence how the company should internationalise to UK.	Evidence of analytical skills to identify the internationalisation strategy and linked to theories	25%
Based on your analysis above, make recommendations whether the company should internationalise to the UK or not	Evidence of ability to state, on the basis of evidence, a personal position on whether company should internationalise or not.	15%
Part B (Simulation Reflection)	A reflection report that evidences your role and has simulation/COIL reports attached as an appendix	15%
Structure and coherence	Report structure, grammar, punctuation and word limit.	5%
	Total	100%

This assignment is designed to assess learning outcomes:

1. Critically assess the complexity of the environment within a heterogeneous legal and economic forces

2. Identify, assess and resolve management problems within international contexts

3. Critically assess current developments in the international organisational environment and identify potential new trends

Word Count

The word count is 3,000.

There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work exceeding the word limit by 10% or more. The word limit includes quotations and citations but excludes the references list.

How to submit your assessment

The assessment must be submitted by 18:00 UK Time on 02/12/2022. No paper copies are required. You can access the submission link through the module web.

Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please take care to ensure that you have fully submitted your work.
Please ensure that you have submitted your work using the correct file format, unreadable files will receive a mark of zero. The Faculty accepts Microsoft Office and PDF documents, unless otherwise advised by the module leader.
All work submitted after the submission deadline without a valid and approved reason (see below) will be given a mark of zero.
The University wants you to do your best. However, we know that sometimes events happen which mean that you can’t submit your coursework by the deadline – these events should be beyond your control and not easy to predict. If this happens, you can apply for an extension to your deadline for up to two weeks, or if you need longer, you can apply for a deferral, which takes you to the next assessment period (for example, to the resit period following the main Assessment Boards). You must apply before the deadline.

You will find information about the process and what is or is not considered to be an event beyond your control at https://share.coventry.ac.uk/students/Registry/Pages/Deferrals-and-Extension.aspx

Students MUST keep a copy and/or an electronic file of their assignment.
Checks will be made on your work using anti-plagiarism software and approved plagiarism checking websites.

GUIDELINES AND BACKGROUND TO THIS ASSIGNMENT

Plagiarism

As part of your study you will be involved in carrying out research and using this when writing up your coursework. It is important that you correctly acknowledge someone else’s writing, thoughts or ideas and that you do not attempt to pass this off as your own work. Doing so is known as plagiarism. It is not acceptable to copy from another source without acknowledging that it is someone else’s writing or thinking. This includes using paraphrasing as well as direct quotations. You are expected to correctly cite and reference the works of others. The Centre for Academic Writing provides documents to help you get this right. If you are unsure, please visit www.coventry.ac.uk/caw. You can also check your understanding of academic conduct by completing the Good Academic Practice quiz available.

Self-plagiarism or reuse of work previously submitted

Assessment criteria

0-19%

20-39%

40-49%

50-59%

60-69%

70-79%

80-100%

What are the benefits of the trade agreement for both the UK and Australia? Is it favourable to both countries? (15%)

Not provided or not as required. Please consult the

A poor outline of the report that does not satisfy the marking criteria.

There is no statement of the

benefits of the

A satisfactory outline of the report. Very limited statement of the benefits of the trade agreement for

A good outline of the report with a good statement of the benefits of the trade agreement for

A very good outline of the report with a very good statement of the benefits of the trade agreement

An excellent outline of the report with an excellent statement of the benefits of the trade agreement for

An outstanding outline of the report with an outstanding statement of the benefits of the trade agreement

	assignment brief.	trade agreement for both the UK and Australia.	both the UK and Australia.	both the UK and Australia.	for both the UK and Australia.	both the UK and Australia.	for both the UK and Australia.
What are the formal and informal institutional considerations of the UK the Australian food and beverage company should be aware of? (10%)	Not provided or not as required. Please consult the assignment brief.	A poor answer showing candidate’s inability to evaluate the formal and informal institutional environment of UK and how it relates to the Australian food and beverage sector	A satisfactory answer. Purely descriptive and lacking analysis which evaluates the formal and informal institutional environment of UK and how it relates to the Australian food and beverage sector	A good answer demonstrating good analytical skills which evaluates the formal and informal institutional environment of UK and how it relates to the Australian food and beverage sector.	A very good answer demonstrating good analytical skills which evaluates the formal and informal institutional environment of UK and how it relates to the Australian food and beverage sector but lack some of the qualities of a first- class answer.	An excellent answer. Clear evidence of candidate’s analytical skills which evaluates the formal and informal institutional environment of UK and how it relates to the Australian food and beverage sector. Evidence of extensive reading.	An outstanding ability in evaluating the formal and informal institutional environment of UK and how it relates to the Australian food and beverage sector. Compelling arguments developed. Selectively identify valid and relevant information.
Using appropriate theories/frameworks, analyse the food and beverage industry. Evaluate if the trade agreement is beneficial to the food and beverage industry? (15%)	Not provided or not as required. Please consult the assignment brief.	A poor answer which demonstrates little knowledge and understanding of relevant appropriate theories/framework s, to analyse the food and beverage industry. Little or no reference to how the trade agreement is beneficial to the food and beverage industry	A satisfactory answer showing reasonable knowledge, but lacking depth of understanding, of appropriate theories/framework s, to analyse the food and beverage industry. Little or no reference to how the trade agreement is beneficial to the food and beverage industry	A good answer showing evidence of broad knowledge and understanding of relevant appropriate theories/framewor ks to analyse the food and beverage industry. Little or no reference to how the trade agreement is beneficial to the food and beverage industry	A very good answer showing evidence of wide knowledge and understanding of a relevant appropriate theories/framewor ks to analyse the food and beverage industry. Little or no reference to how the trade agreement is beneficial to the food and beverage industry	An excellent answer, showing evidence of extensive knowledge and understanding of a relevant appropriate theories/framework s, to analyse the food and beverage industry. Little or no reference to how the trade agreement is beneficial to the food and beverage industry	An outstanding answer, showing full understanding of a relevant appropriate theories/framewor ks to analyse the food and beverage industry. Little or no reference to how the trade agreement is beneficial to the food and beverage industry
By referring to appropriate theories/concepts/framewor ks, provide evidence how the	Not provided or not as	A poor answer which demonstrates little knowledge and	A satisfactory answer showing reasonable	A good answer showing evidence of broad	A very good answer showing evidence of wide knowledge	An excellent answer, showing evidence of	An outstanding answer, showing full understanding

company should internationalise to UK. (25%)	required. Please consult the assignment brief.	understanding of relevant strategic framework to conduct internationalization strategy.	knowledge, but lacking depth of understanding, of a relevant strategic framework to conduct internationalization strategy	knowledge and understanding of a relevant strategic framework to conduct internationalization strategy	and understanding of a relevant strategic framework to conduct internationalization strategy	extensive knowledge and understanding of a relevant strategic framework to conduct internationalization strategy	of a relevant strategic to conduct internationalization strategy.
Based on your analysis above, make recommendations whether the company should internationalise to the UK or not (15%)	Not provided or not as required. Please consult the assignment brief.	Poor answer. Does not satisfy the marking criteria. There are no real nor convincing recommendations.	Satisfactory answer. Satisfactory recommendations based on own analysis	Good recommendations based on own analysis	Very good recommendations based on own analysis	Excellent recommendations based on own analysis	Outstanding recommendations based on own analysis.
Part B (Simulation Reflection) (15%)	Not provided or not as required. Please consult the assignment brief.	Poor answer. Does not satisfy the marking criteria. There are no real nor convincing reflection	Satisfactory answer. Satisfactory reflection based on own specific role	Good reflection based on own specific role and with necessary reports attached as an appendix	Very good reflection based on own specific role and with necessary reports attached as an appendix	Excellentreflection based on own specific role and with necessary reports attached as an appendix	Outstanding reflection based on own specific role and with necessary reports attached as an appendix
Structure and coherence (5%)	Poor presentatio n, clumsy and disjointed, spelling and grammatical errors.	Disorganized/ unclear presentation. Argument sketchy.	Adequate presentation and generally logical.	Clearly presented but little development.	Clear, fluent, integrated and focused presentation.	Excellently structured. Clear and fluent style.	Outstandingly structured, focused and well written presentation. Compelling argument.

You must not submit work for assessment that you have already submitted (partially or in full), either for your current course or for another qualification of this and any other university, unless this is specifically provided for in your assignment brief or specific course or module information. Where earlier work by you is citable, ie. it has already been published/submitted, you must reference it clearly. Identical pieces of work submitted concurrently will also be considered to be self-plagiarism. Self- plagiarism is unacceptable because you cannot gain credit for the same work twice.

The University VLE includes a plagiarism detection system and assessors are experienced enough to recognise plagiarism when it occurs. Copying another student’s work, using previous work of your own or copying large sections from a book or the internet are examples of plagiarism and carry serious consequences. If you are a business student and joined Coventry University in September 2020 or later please use APA 7th edition referencing, if you joined prior to this date you may use APA or the existing Harvard Reference Style (Coventry version) that you are familiar with. Law students should use OSCOLA. Please be consistent in the referencing style that you use and use it correctly to avoid a case of plagiarism or cheating being brought. If you are unsure, please contact the Centre for Academic Writing, your Progress Coach or a member of the course team.

Return of Marked Work

You can expect to have marked work returned to you 10 working days after submission deadline. If for any reason there is a delay you will be kept informed. Marks and feedback will be provided online. As always, marks will have been internally moderated only, and will therefore be provisional; your mark will be formally agreed later in the year once the external examiner has completed his / her review.

100% Plagiarism Free & Custom Written, Tailored to your instructions