Apply a wide range of theoretical knowledge and relevant methodologies to assess the international marketing environment for the purpose of identifying global opportunities

Assignment Brief SC2

Module Title:

International Marketing

Module Code:

MMP_7_IMK

Assignment No/Title:

02/Individual Report

Assessment Weighting:

70%

Submission Date:

06/12/2023

Feedback Target Date:

12/01/2024

 

 

Word count

3,500

Submission Instructions:

This assignment is to be submitted electronically

1.This assignment must be submitted electronically by 4.00 pm on the submission date.

2.To submit electronically you must upload your work to the e-submission area within the respective module on Moodle.

3.Please remember you must leave at least 24 hours between submissions if you make changes to your work. Each submission will overwrite the previous one until the due date and time has passed.

4.You are reminded of the University’s regulations on cheating and plagiarism.In submitting your assignment,you are acknowledging that you have read and understood these regulations.

5.You are reminded that it is your responsibility to keep an electronic copy of your assignment for future reference.

6.Your citation needs to follow the Harvard style referencing.

The Assignment Task(s)

This Assignment was developed to assess the following Learning Outcomes:

        Apply a wide range of theoretical knowledge and relevant methodologies to assess the international marketing environment for the purpose of identifying global opportunities, selecting/entering appropriate markets and designing global marketing strategies.

        Develop indepth knowledge of theoretical concepts related to global marketing mix elements, differentiated buyer behaviours, global supply chain management, distribution channels, big data, digital marketing and analytics

        Analyse complex international environments and market scenarios using relevant data and strategic frameworks and concepts.

Apply international marketing theories to enable the identification and management of relevant target international markets, derive relevant market entry and international marketing strategies

The brief for this assessment is as follows:

The individual report is based on a case study allocated to the students. The report should cover a single question of one case study. Students should provide an in-depth analysis to answer the question successfully. They are expected to demonstrate thorough research skills, and capabilities of using relevant theoretical concepts, academic resources and secondary data to provide strong arguments and in-depth analysis in answering the questions and useful recommendations/solutions for the case study. Students must use the report template that can be found on the Moodle site. The six case studies and questions can be found on the Moodle site

Apply a wide range of theoretical knowledge and relevant methodologies to assess the international marketing environment for the purpose of identifying global opportunities

Assessment Criteria:

Each task is being marked according to the following rubric:

 

 

70% and over

Extensive independent relevant research evidenced by quality and quantity used. Ability to draw on own research and that of others. A very high-quality analysis developed independently. Sustained evaluation and synthesis of resources. Use of evidence-based arguments in the presentation. Students are thoroughly able to identify trends, inconsistency, and congruence, and states the implications.

Autonomous creation and novel implementation. Adapts to unforeseen practical and theoretical challenges to achieve identified goals.

 

 

Professional report presentation addresses fully the needs of the reader. Overall style is excellent in terms of presentation and referencing.

 

 

 

 60 - 69%

A wide range of relevant sources was identified and used. Evaluation and synthesis of resources. Use of evidence-based arguments. Students can identify trends, inconsistency, and congruence, and states the implications. Mainly autonomous creation and implementation.Adapts to unforeseen practical and theoretical challenges to achieve identified goals. However, there may be some scopes for development in these areas. The presentation addresses the needs of the reader.

 

 

50 - 59%

A range of sources was identified and used. Evaluation and synthesis of resources. Use of evidence-based arguments. Some autonomy to create and implement. Some adaptions were made to unforeseen practical and theoretical challenges to achieve identified goals. Overall, the answer demonstrates limited but sound understanding of the key areas. Presentation takes into account the needs of the reader, but may have some weaknesses in these areas.

 

 

 

40 – 49%

Limited research was identified and used. Some attempt at evaluation and synthesis of resources. Some use of evidence-based arguments. Exploration of possible solution(s). Use of established approaches to resolve practical and theoretical problems. Overall, the answer may cover key areas but lack a logical or coherent structure or have a sound structure but content lacking substance for a higher grade. There will be little evidence to demonstrate a sufficient understanding of key concepts and issues. Key information may be presented but not explained. Presentation may sometimes not take into account the needs of the reader.

Develop indepth knowledge of theoretical concepts related to global marketing mix elements, differentiated buyer behaviours, global supply chain management

 

 

 

 39% and less

Some evidence of research but an insufficient amount. Needs support to develop research skills. Limited evaluation of resources. Limited use of evidence-based arguments Limited exploration of possible solution(s) using established approaches to resolve practical and theoretical problems.The needs of the reader are not taken into account. Overall, the answer lacks both coherent structure and substantive content. There will be little or no evidence of current or relevant research. There is very limited evidence of an understanding of key concepts. There may be significant and consistent weaknesses in presentation style in terms of referencing, expression, and layout.

 

 

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