General quality and depth of analysis in answering questions (analytical competence & strength of arguments

2024-08-27 13:21:34

Assignment Brief SC1

Module Title:

International Marketing

Module Code:

MMP_7_IMK

Assignment No/Title:

01/Group Presentation

Assessment Weighting:

30%

Submission Date:

13/11/2023

Feedback Target Date:

4/12/2023
   

Word count

Not required

Submission Instructions:

This assignment is to be submitted electronically
  •      This assignment must be submitted electronically by 4.00 pm on the submission date.
  •      To submit electronically you must upload your work to the e-submission area within the respective module on Moodle.
  •      Please remember you must leave at least 24 hours between submissions if you make changes to your work. Each submission will overwrite the previous one until the due date and time have passed.
  •      You are reminded of the University’s regulations on cheating and plagiarism. In submitting your assignment, you are acknowledging that you have read and understood these regulations.
  •      You are reminded that it is your responsibility to keep an electronic copy of your assignment for future reference.
  •      Your citation needs to follow the Harvard style referencing.

The Assignment Task(s)

Text Box: This Assignment was developed to assess the following Learning Outcomes: • Apply a wide range of theoretical knowledge and relevant methodologies to assess the international marketing environment for the purpose of identifying global opportunities, selecting/entering appropriate markets and designing global marketing strategies. • Develop in‐depth knowledge of theoretical concepts related to global marketing mix elements, differentiated buyer behaviours, global supply chain management, distribution channels, big data, digital marketing and analytics • Analyse complex international environments and market scenarios using relevant data and strategic frameworks and concepts. • Apply international marketing theories to enable the identification and management of relevant target international markets, and derive relevant market entry and international marketing strategies. • Work independently or effectively with a group as a leader or member, clarifying tasks and utilise the capacities of group members.

The brief for this assessment is as follows:

For SC1, students will be allocated into groups of a maximum of 6 members who must work together to prepare for a 20-minute group presentation by answering all four questions of a case study. Students should read the case study carefully and provide an in-depth analysis to answer the questions successfully. They are expected to demonstrate thorough research skills, and capabilities of using relevant theoretical concepts, academic resources, and secondary data to provide strong arguments and in-depth analysis in answering the questions and useful recommendations/solutions for the case study. The seminar tutors will allocate the case studies to each group in week 2. The case studies and questions can be found on the Moodle site where the assessment brief for SC1 is posted too. All the members of each team will normally be awarded the same mark for their group oral presentation, provided they equally contribute to preparing the presentation and that they attend their presentation.

The group presentation PPT slides (accompanied by any relevant notes and the reference list) must be uploaded to Moodle by each student individually by the 13th of November 2023 at 4pm. No submissions will be accepted after the cut-off deadline. Extensions do not apply to group presentations.

 

 

The 20-minute group presentations will take place in weeks 7, 8 and 9 during the seminar times and the schedule/order will be provided by the seminar tutors by the end of week 6. All the students must attend the presentation weeks, must support their colleagues, and must participate in the in- class feedback.

Group Presentation Marking Criteria (30%)
 

General quality and depth of analysis in answering questions (analytical competence & strength of arguments)

/40

 

Use of relevant theory to support analysis

/25

 

Applicability & appropriateness of recommendations/solutions

/20

 

Presentation skills, time management, and teamwork skills

/15

Total

100%

Plagiarised:

Overview

For the SC1 assessment, students will be organized into groups of up to six members to prepare a 20-minute presentation. Each group will analyze a case study and answer four specific questions related to it. The goal is to demonstrate strong research abilities, apply relevant theoretical concepts, and use academic resources and secondary data to present thorough arguments and solutions.

Key Requirements

  1. Group Formation and Case Study Allocation:

  • Groups will consist of up to six members.
  • Case studies will be assigned by seminar tutors in week 2.
  • The case studies and related questions are available on Moodle.

  1. Presentation Preparation:

  • Read and analyze the case study carefully.
  • Conduct thorough research using academic and secondary data sources.
  • Apply relevant theoretical concepts to provide in-depth analysis.
  • Develop strong arguments and recommendations based on your analysis.

  1. Presentation Content:

  • The presentation should be 20 minutes long.
  • Address all four questions of the case study comprehensively.
  • Include a reference list citing all sources used.
  • Prepare PowerPoint slides and any accompanying notes.

  1. Submission Guidelines:

  • Each student must upload the group presentation PowerPoint slides, notes, and reference list to Moodle by November 13, 2023, at 4 PM.
  • Late submissions will not be accepted, and extensions are not applicable.

  1. Presentation Schedule:

  • Presentations will take place during seminar times in weeks 7, 8, and 9.
  • The order of presentations will be provided by the end of week 6.
  • All students must attend all presentation sessions, support their peers, and participate in feedback sessions.

Tips for Success

  • Collaboration: Ensure all group members contribute equally to the preparation and presentation. Regular meetings and clear division of tasks can help manage this.

  • Research: Utilize academic journals, books, and credible online sources. Ensure that your data and theories are up-to-date and relevant to your case study.

  • Presentation Skills: Practice delivering your presentation multiple times. Ensure clarity, engagement, and confidence in your delivery.

  • Use of Visuals: Create engaging PowerPoint slides that complement your verbal presentation. Use visuals such as charts, graphs, and images to illustrate key points.

  • Referencing: Follow proper citation guidelines (APA, MLA, etc.) for all sources used in your research and presentation. Ensure your reference list is comprehensive and formatted correctly.

  • Feedback: Be prepared to give and receive constructive feedback. Use the feedback to improve your understanding and presentation skills.

By adhering to these guidelines and putting in dedicated effort, your group will be well-prepared to deliver an outstanding presentation that demonstrates your analytical and research skills.

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