LO1 Evaluate the impact Information Systems (IS) have on business performance and the strategic development of organisations.
2025-08-20 13:15:30
Coursework Assignment Brief
Assessment - Postgraduate
Academic Year 2024-25
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Module Title: International Business and Marketing
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Module Code: ENG7144
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Assessment Type
Coursework
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Level
7
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Weighting
25%
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Word Count/Workload
3000 Words (30 hours)
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Submission Date
Group Presentation PPT submission: Thursday 27th March 2025`
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Submission Time
23:55 hours
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Time Limit
N/A
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Assessment Information
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Assessment Summary
(with type)
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This module comprises of 2 Parts:
Part 1: Team presentation 25%
Part 2: Individual report 75%
Part 1 – you are required to work in a Team to expand on a current project/product from the UK (or other markets) into a chosen international market for growth and sustainable competitive advantage. 20 minute presentation and 10 minutes questions.
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Assessment Title
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Team Presentation for a Marketing Plan
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Things to include:
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CWRK
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Completion of this assessment will address the following learning outcomes:
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1
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Learning Objective 4: Present the findings of the market-led business development plan.
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Submission Information
Please see the Marketing-led Template provided on Moodle for format and headings to be used for both parts of the assessment.
Complete the appropriate cover sheet for this assessment and append your work.
This assessment will be marked anonymously and should show your student number only.
Submit this coursework assessment task via Moodle.
Late Submission
Assessments must be submitted in the format specified in the assessment task, by the deadline and to the submission point published on Moodle. Failure to submit by the published deadline will result in penalties which are set out in Section 6 of the Academic Regulations, available at: https://icity.bcu.ac.uk/Quality-Enhancement-and-Inclusion/Quality-Assurance-and-Enhancement/Academic-Regulations
Word Count
For the Presentation slides, please check the sample provided in the Moodle. All the items in marketing plan should be cover. Usually, a complete presentation has 63-66 slides.
The word count refers to everything in the main body of the text (including headings, tables, citations, quotes, lists etc.). Everything before (i.e. abstract, acknowledgements, contents, executive summaries etc.) and after (i.e. references, bibliographies, appendices etc) is not included in the word count limit.
Referencing Style
More information on referencing is available here: https://www.bcu.ac.uk/library/services-and-support/referencing
Use of Artificial Intelligence
Whilst AI tools can be helpful in assisting learning, when it comes to assessment, the Academic Misconduct Procedure is clear that this should be a student’s own original work and not the work of other people or AI tools.
The Use of AI Tools – Student Guidelines document follows the same guidelines your lecturers use. If you are unsure of whether AI is appropriate within your work, please read the guidelines or ask your lecturer. For advice and guidance around academic writing, please visit the Centre for Academic Success.
Academic Integrity Guidance
Academic integrity is the attitude of approaching your academic work honestly, by completing and submitting your own original work, attributing and acknowledging your sources when necessary. Understanding good academic practice in written and oral work is a key element of academic integrity. It is a positive aspect of joining an academic community, showing familiarity with and acknowledging sources of evidence. The skills you require at higher education may differ from those learned elsewhere such as school or college.
You will be required to follow specific academic conventions which include acknowledging the work of others through appropriate referencing and citation as explicitly as possible. If you include ideas or quotations that have not been appropriately acknowledged, this may be seen as plagiarism which is a form of academic misconduct. If you require support around referencing, please contact the Centre for Academic Success
It is important to recognise that seeking out learning around academic integrity will help reduce the risk of misconduct in your work. Skills such as paraphrasing, referencing and citation are integral to acting with integrity and you can develop and advance these key academic skills through the Centre for Academic Success (CAS).
To learn more about academic integrity and its importance at university, you can access CAS resources on Moodle. Furthermore, you can book on to workshops and request 1-2-1 support around key academic skills.
Academic Misconduct
Academic misconduct is conduct that has or may have the effect of providing you with an unfair advantage by relying on dishonest means to gain advantage and which therefore compromises your academic integrity.
The Academic Misconduct procedure sets out the process we will follow, and the penalties we may apply, in cases where we believe you may have compromised your academic integrity by committing academic misconduct. The Academic Misconduct Procedure and information about academic support is available at: https://icity.bcu.ac.uk/Student-Affairs/Appeals-and-Resolutions/Academic-Misconduct-Procedure
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Task: Present the findings of the market-led business development plan.
Style: Presentation
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Rationale: This module provides a particular focus on global strategic positioning, entry strategies and alliances, effective cross-cultural boundaries and management; developing and retaining an effective global management for products and services
You will reflect on current research, current events and global developments to develop an International Marketing-led Business Development Plan. This plan will expand on a current project/product (goods or service) from the UK (or other market) into a chosen international market for growth and sustainable competitive advantage. You will present findings first as a team and then compile and individual marketing plan.
Description: In teams, you will begin by deciding on a product (goods or service) which you will internationalise from a ‘home’ market to an ‘international’ market.
You will need to focus on current market conditions, drawing on the EXTERNAL environment by using a STEEPLE analysis, assessing customers, competition, Suppliers & Alliances, whilst taking cultural considerations into account. The business’s environmental considerations should include the future global, macro, business considerations as well as the, more micro, aspects of defined markets’ & segments’ quantified size & value, particularly highlighting changes as major sources of commercial advantage.
In addition, you will also consider the INTERNAL environment of the organisation. This will include resources such as Human, Tangible, Intangible alongside capabilities and organisational management structures.
From these EXTERNAL and INTERNAL analyses, you will compile your findings in SWOT analyses, deriving organisational objectives, drawing conclusions and formulation of international marketing strategies. This will aid the development of your individual Marketing-Led Business Development Plan for expansion into new and emerging markets.
Your team members must demonstrate individual roles and contribution in the MS PowerPoint Slides.
This will be submitted using MS PowerPoint Uploaded by one group member to Moodle. You must identify individual contribution within the slides. Explain your presentations in the MS PowerPoint, either in person or online (module tutor will confirm it near the decided presentation day). The involvement of all the group members should be mandatory in the presentation stage.
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Additional information: This assessment is equivalent to 3000 words and a typical student would be expected to take 30 hours to pass this assessment.
For advice on writing style, referencing and academic skills, please make use of the Centre for Academic Success: Centre for Academic Success - student support | Birmingham City University (bcu.ac.uk)
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Transferable skills: This module enables students to:
- develop and enhance presentation and communication skills
- problem-solve using academic language and academic underpinning
- develop research & critical analysis skills
- become a subject matter expert in the chosen field
- be able to effectively present and report on findings from an academic standpoint –
- argue and debate appropriately
- apply skills and knowledge to other modules and the dissertation
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Marking Criteria:
Table of Assessment Criteria and Associated Grading Criteria
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Learning Outcomes
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1
Evaluate the impact Information Systems (IS) have on business performance and the strategic development of organisations.
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Appraise the creation of future resilient supply chains and supply chain visibility.
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3
Perform a detailed analysis of a firm’s strategic planning system focusing on demand chain development for sustainable competitive advantage.
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Assessment
Criteria
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Produce a Powerpoint Presentation approx. 10 slides (Group)
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The creation of resilient and visible supply chain for the organisation.
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Strategic Analysis of a company of your choice and developing a Sustainable Competitive Advantage
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Weighting:
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34% of assessment
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33% of assessment
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33% of assessment
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Grading
Criteria
0 – 29%
Fail
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A poor piece of work. No real attempt to answer the questions. There are poor arguments and lack of relevance. Inadequate reference to relevant information system and the impact on supply chain performance.
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Very little or nothing that is correct and relevant and there is no real appraisal of future resilient supply chains.
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Very little or nothing that is correct and evidence of business strategy concepts.
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30 – 39%
Fail
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A failed piece of work. This report shows some understanding of the general but there are major errors and inadequate reference to all or some key issues on information system and the impact on supply chain performance.).
Contents partly or substantially irrelevant. Poorly structured.
Displays little knowledge or understanding of the subject matter.
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There is some work towards understanding of resilient supply chains, but significant issues are neglected. There are significant errors or misconceptions in the report.
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There is some work towards understanding of strategy, but significant issues are neglected. There are significant errors or misconceptions in the report.
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40 – 49%
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Material is largely relevant, but muddled, lacking focus and structure. Important elements are missing or there are significant errors of understanding of all or some key issues on information system and the impact on supply chain
performance.
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A descriptive account of future resilient supply chains without application. The report indicates a basic understanding of the resilient supply chains but will not have gone much beyond this.
There may well be signs of confusion about more complex material.
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There is some evidence of business strategy concepts however there is a basic understanding of strategy. There may well be signs of confusion about more complex material.
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50 – 59%
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General sound attempt at appraising information systems and shows adequate knowledge of subject. However, there are some elements missing on information system and the impact on supply chain performance and there is a limited evidence of
independent thought or further reading.
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The report demonstrates some familiarity as there is an attempt to appraise the future resilient supply chains with some justification. The presentation and organization of the report is reasonably clear. There are some signs of weakness, but overall the grasp of the topic is sound.
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The report demonstrates some familiarity as there is a critical awareness of fundamental of business strategy concepts. The presentation and organization of the report is reasonably clear. There are signs of weakness, but overall the grasp of the topic is sound
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60 – 69%
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Comprehensive and coherent attempt at appraising information systems. Evidence of significant reading beyond the basic texts. Displays a good knowledge of the subject matter and an ability to discuss impact on supply chain performance intelligently and
analytically.
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A clear understanding and a thorough appraisal of future resilient supply chains with justification and techniques presented with evidence of relevant background research. There are some elements that have been overlooked. The report is organised and written to a reasonable standard.
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A clear understanding and strong critical awareness of fundamental business strategy concepts and methodologies presented with evidence of relevant background research. There are some elements that have been overlooked. The report is organised and written to a reasonable standard.
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70 – 79%
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Well-focussed answer and comprehensive. Strong evidence of reading beyond the basic texts and lecture materials, displays mastery of the subject matter and ability to discuss information system and the impact on supply chain performance, in an intelligent and penetrating manner.
No major errors though some minor errors.
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A comprehensive and detailed appraisal of future resilient supply chains with justification and techniques. There is good evidence of relevant background research and the report displays excellent organisational and presentational skills
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There is an excellent critical awareness of fundamental business strategy concepts and methodologies to support organisation deploying innovative digital solution. There is good evidence of relevant background research and the report displays excellent organisational and presentational skills.
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80 – 89%
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Well-focussed, carefully structured and thorough answer. Cogent and clearly argued around discuss information system and the impact on supply chain performance. There is originality and/or independent critical analytical ability that shows mastery of the subject matter to an exceptional degree.
No major errors and only occasional minor errors
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Outstanding appraisals of future resilient supply chains with justification and techniques. There is an evidence of original thought and the report is well organised and presented and clearly written.
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Outstanding analysis of Analysis of efficient logistics and supply chain strategies. There is an evidence of original thought and the report is well organised and presented and clearly written.
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90 – 100%
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Outstanding and insightful work. All major and minor objectives achieved. Containing evidence of significant independent research and it is well- structured. Aptly focussed and well- written. Free of errors or some minor errors
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A truly outstanding report. The report outcomes are faultless, well-structured and carefully and rigorously evaluated. There is a full achievement of objectives and evidence of original thought. The work should be of publishable quality in a
peer-reviewed national conference.
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A truly outstanding report. The report outcomes are faultless, well-structured and carefully and rigorously evaluated. There is a full achievement of objectives and evidence of original thought. The work should be of publishable quality in a
peer-reviewed national conference.
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Submission Details:
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Format: PPT/PDF Report. Uploaded to Moodle
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Regulations:
- The minimum pass mark for a module is 50%
- Re-sit marks are capped at 50%
Full academic regulations are available for download using the link provided above in the IMPORTANT STATEMENTS section
Late Penalties
If you submit an assessment late at the first attempt, then you will be subject to one of the following penalties:
- if the submission is made between 1 and 24 hours after the published deadline the original mark awarded will be reduced by 5%. For example, a mark of 60% will be reduced by 3% so that the mark that the student will receive is 57%.
- if the submission is made between 24 hours and one week (5 working days) after the published deadline the original mark awarded will be reduced by 10%. For example, a mark of 60% will be reduced by 6% so that the mark the student will receive is 54%.
- if the submission is made after 5 days following the deadline, your work will be deemed as a fail and returned to you unmarked.
The reduction in the mark will not be applied in the following two cases:
- the mark is below the pass mark for the assessment. In this case the mark achieved by the student will stand
- where a deduction will reduce the mark from a pass to a fail. In this case the mark awarded will be the threshold (i.e., 50%)
Please note:
- If you submit a re-assessment late then it will be deemed as a fail and returned to you unmarked.
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Feedback:
Marks and Feedback on your work will normally be provided within 20 working days of its submission deadline.
Where to get help:
Students can meet with the tutor Individually to seek clarification with regard to the module. The student may request the appointment with the tutor via email.
Students can get additional support from the library support for searching for information and finding academic sources. See their iCity page for more information: http://libanswers.bcu.ac.uk/
The Centre for Academic Success offers 1:1 advice and feedback on academic writing, referencing, study skills and maths/statistics/computing. See their iCity page for more information: https://icity.bcu.ac.uk/celt/centre-for-academic-success
Additional assignment advice can be found here: https://libguides.bcu.ac.uk/MA
Fit to Submit:
Are you ready to submit your assignment? Review this assignment brief and consider whether you have met the criteria. Use any checklists provided to ensure that you have done everything needed.
Assignment Checklist
Run through this simple tick list before submitting your work!
Report
Well prepared materials make your work look more professional and easier to understand.
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Action
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Done?
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I have used the spellchecker and proofread the work correcting errors several times.
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I have checked that all material is directly related to the assignment tasks.
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I have checked that all the required information has been included in the work.
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The work is professionally presented using consistent headings, fonts and layout.
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All tables and images are numbered and captioned.
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I have used the structure specified in the assignment.
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Referencing and Originality
Your work will be subjected to checks to ensure it is not copied. Derivative work may leave you subject to penalties, including in extreme cases, expulsion from the University.
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Action
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Done?
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All images and tables are fully referenced.
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I have not copied any material from anywhere else. All sentences have been paraphrased into my own words.
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All references appear in the references section at the end of the presentation.
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All references are cited in the text in the form of (author, year). See https://www.bcu.ac.uk/library/services-and-support/referencing for more details.
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If I have used quotes, these are fully referenced, appear in quotation marks and form only a small part of my work.
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Content
Is your work complete? Have you included all the required elements?
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Action
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Done?
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I have given an analysis of problem.
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I have explained why I chose the strategic tools that I have used and used references to support my decisions.
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