|
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Exception (85-100%)
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Distinction (70-84%)
|
Merit (60-69%)
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Pass (50-59%)
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Borderline Fail (45-49%)
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Fail (Below 45%)
|
|
Analysis of current digital business plan [20%]
|
Provides deep analysis of the organization’s digital business plan, with an insightful evaluation of digital technologies. Highly aligned with vision, mission, and goals.
Exceptionally well-applied strategic techniques integrated into the analysis, providing valuable insights into internal and external factors
|
Strong analysis with a good evaluation of digital technologies and a clear alignment with the organization’s vision, mission, and goals.
Strong application of strategic techniques. Most insights are valuable and relevant to internal and external factors affecting the business.
|
Adequate analysis of digital plan. Some alignment with vision, mission, and goals, though not thoroughly explored.
Adequate application of strategic techniques. Some insights provided but may lack depth or relevance for internal and external factors affecting the business.
|
Basic analysis, generally aligned with vision, mission, and goals, but lacks depth in evaluating digital technologies.
Basic application of strategic techniques. Minimal insights into internal and external factors. Analysis lacks complexity.
|
Weak analysis with limited connection to the organization’s vision, mission, and goals. Incomplete exploration of digital technologies.
Weak application of strategic techniques. Insights are shallow or unclear. Few relevant internal and external factors are discussed.
|
Little to no analysis. No clear connection between digital plan and vision, mission, or goals. Inaccurate or irrelevant content.
No use or incorrect application of strategic techniques. No relevant insights into internal or external factors.
|
|
Analysis of digital marketing practices [15%]
|
Exceptionally insightful and critical analysis of digital marketing practices.
Insightful and well-justified suggestions for improvement. Clearly articulated with strong reasoning and supported by evidence.
|
Strong and relevant analysis of digital marketing practices, with most areas thoroughly explored.
Strong suggestions for improvement. Most are well-justified and relevant, though some may lack full clarity or depth.
|
Adequate analysis of digital marketing practices, though some areas may be underexplored or lack critical insight.
Adequate suggestions for improvement. Some suggestions may lack depth or clear connections to the analysis.
|
Basic analysis of digital marketing practices.
Basic suggestions for improvement provided, though they are general and lack depth or strong connections to the analysis.
|
Weak analysis of digital marketing practices.
Weak or unclear suggestions for improvement provided. Minimal justification or reasoning offered.
|
Little to no analysis of digital marketing practices.
No or inappropriate suggestions provided. Lacks reasoning or relevance to the analysis.
|
|
Analysis of Business Performance Management [20%]
|
Exceptional understanding and application of the Balanced Scorecard with strong examples and evidence.
Insightful and well-justified list of performance indicators, clearly linked to business improvement. Excellent explanation of their roles and strategic importance.
|
Strong understanding and application of the Balanced Scorecard with relevant examples and evidence.
Strong and relevant suggestions for performance indicators, well-explained with clear relevance to the organization’s business objectives.
|
Adequate understanding and application of the Balanced Scorecard with some relevant evaluation.
Adequate suggestions of performance indicators. Explanations are sufficient but may lack depth or strong links to the business context.
|
Basic understanding and application of the Balanced Scorecard
with some relevant evaluation .
Basic suggestions for performance indicators. Explanations are brief or underdeveloped, lacking clarity on their strategic importance.
|
Weak understanding and application of the Balanced Scorecard with some relevant evaluation.
Weak or unclear suggestions of performance indicators. Explanations are minimal, with little understanding of their roles or relevance.
|
Little to no understanding or incorrect application of the Balanced Scorecard. No meaningful evaluation of business performance.
No or inappropriate performance indicators suggested. Explanations are absent or irrelevant to business performance improvement.
|
|
Recommendation of digital strategies [20%]
|
Exceptionally well-developed and creative digital strategies. Strong connection to earlier analysis and evidence from case studies. Key learnings clearly articulated.
Excellent use of highly relevant case studies. Insightful identification of key learnings that can be effectively applied to the chosen organization.
|
Strong digital strategies based on solid analysis. Relevant case studies used to provide practical examples and insights. Key learnings clear.
Strong use of relevant case studies. Key learnings are identified and mostly well-applied to the chosen organization.
|
Adequate digital strategies with reasonable connections to the analysis. Case studies and key learnings are present but may lack depth.
Adequate use of case studies, though some examples may lack relevance or depth. Key learnings are identified but may lack full clarity.
|
Basic digital strategies provided, but may lack clarity or depth. Case studies used, though key learnings are not fully developed.
Basic use of case studies, though connections to the organization’s context are weak or unclear. Key learnings are not fully explained.
|
Weak digital strategies with unclear connections to the analysis. Case studies used inappropriately or key learnings are superficial.
Weak or irrelevant case studies. Key learnings are unclear or absent.
|
No or inappropriate digital strategies suggested. Case studies are irrelevant or absent, with no meaningful key learnings.
No case studies used, or completely irrelevant examples provided. No identification of key learnings.
|
|
Challenges of digital strategy deployment [15%]
|
Comprehensive identification of potential challenges and risks. Deep insight into the organizational and technological complexities of deploying strategies.
Exceptionally well-thought-out solutions tailored to the organization’s context.
|
Relevant identification of challenges and risks. Most key factors are considered, though some may be underdeveloped.
Practical solutions provided and relevant, though may lack innovation or depth in some areas.
|
Adequate identification of challenges and risks. Some important aspects may be missed or underexplored.
Adequate solutions provided but may lack depth to address all relevant issues.
|
Basic identification of challenges and risks. Most points are general and may lack insight into organizational-specific issues.
Basic solutions provided, though they may be overly general or lack specificity in addressing key challenges.
|
Weak identification of challenges and risks. Key factors are missing or poorly explained.
Weak solutions provided. Few relevant or practical ways to overcome challenges are offered.
|
Little to no identification of challenges or risks.
No or irrelevant solutions provided. Fails to address challenges in any meaningful way.
|
|
Format, Structure and Referencing [10%]
|
Coherently articulated
and logically structured
the business plan and
an appropriate format
is used.
|
For the most part
coherently articulated
and logically structured
the business plan and
mostly followed the
appropriate format.
|
Adequate attempt
at articulation and
logical structure of
the business plan
and an acceptable
format used.
|
Limited attempt at articulation and problems with structure of the business plan. Some formatting errors. Some of the sources may
be a little outdated.
|
Poorly structured. Lack of articulation of the business plan. Format
deficient and sources may be a little outdated.
|
Lack of articulation.
Format deficient.
Limited engagement with appropriate
literature: sources are dated and/or of poor quality.
|
