In a group of no more than 3 students, you are required to analyse the Information and Communication Technology (ICT) of a chosen company’s website using the SWOT model.

2025-01-10 16:05:28

Information Communication Technology (ICT)

BA40053E

There are two summative assessments for this module:

A1 – In-class online test (50%)
A2 – Group Presentation (50%)

This assessment will take place over weeks 8 and 16.

This assessment will take place over weeks 7-8, and 16. The grade for these assessments will be based on fulfilling all assessments criteria. Summative assessment will take place in weeks 8 and 16 respectively. Students must achieve a minimum mark of 40% to pass the module and achieve 20 academic credits at Level 4.

There is no draft submission for A1 given that this is an in-class test, but students will have an opportunity for a one-to-one feedback and discussion in week 5 and a mock exercise in week 6 before the deadline in week 7.

Formative assessment for A2 will take place in weeks 10 – 12. Students will have opportunities to submit their assessment drafts for formative feedback in week 11 for A2 (Group PowerPoint presentation). Students will then modify their assessments based on the tutor’s feedback before final submission for A2 via Blackboard at the end of week 16.

For guidance on online submission of assignments, including how to submit and how to access online feedback, please refer to the UWL Blackboard student- help pages at: http://www.uwl.ac.uk/blackboardhelp

Assessment 1: In-class Practical Test

Due date: Week 8

Method of submission: In-class test

Weighting: 50% Word count: N/A Instructions:

The test will cover various subjects on Information and Communication Technology such as, but not limited to theories, the use of Application and Developmental software and other relevant topics for the module. General IT knowledge and theories of hands-on practice that is relevant for the business world will also be included in the test. The test can be in written and/or multiple-choice formats. It can either be run online or offline.

It is important that you do the 158 - 161 hours of independent study (referring to the

Reading List) on related and relevant topics, which may not be necessarily covered

during the lessons, but all will still be assessed in the in-class test.

Assessment 1 Marking Scheme:

100–80 %

79-70%

69-60%

59-50%

49-40%

39-30%

29-0%

The work produce d is exceptio nal in most/all aspects, substanti ally exceedin g expectati ons for this level.

The work produce d is of excellent quality, exceedin g expectati ons for this level in many aspects.

The work produced meets all of the intended learning outcome s and exceeds the threshold expectati ons for this level in

several of

them.

The work produced meets all of the intended learning outcome s and exceeds the threshold expectati ons for this level in some of them.

The work produced meets all of the intended learning outcome s at, but rarely exceedin g the threshold expectati ons for this level.

The work produce d fails to meet all of the intended learning outcome s and is marginal

ly inadequ ate for this level.

The work produce d fails to meet all of the intended learning outcome s and is inadequ

ate for this level.

Assessment 2: PowerPoint Presentation

Due date: Week 16

Weighting: 50%

Word Count: 10 slides, 20 minutes to present, including Q&A.

Instructions: Your assessment have two components and you must meet the following criteria to achieve a pass mark for this module.

The Task:

In a group of no more than 3 students, you are required to analyse the Information and Communication Technology (ICT) of a chosen company’s website using the SWOT model.You are expected to investigate the strength, weakness, opportunities, and threats of your chosen business/company’s website focusing on the quality of information and their use of technology for effective communication.

Please Note

Each group will provide the name of the chosen business in week 8 and the business website.
Every group will use the SWOT model.
The emphasis on your slide design should not be underestimated as you are required to show your ICT skills in this area.
Your analysis must be covered in 10 slides. No more No less.

Guideline:

Communicate the information on the slides clearly and professionally using PowerPoint features.
Chart presentation skill – express your findings using charts, tables and figures.
Presentation slide MUST be designed in Microsoft PowerPoint format. Not photoshop or the likes of photoshop.
Presentation slide MUST be submitted in Microsoft PowerPoint format. Not photoshop or the likes of photoshop.

Assessment Criteria:

Below is the assessment criteria and proposed structure of your presentation:

Title	Content	Weighting
Introduction	The introduction is clear, succinct and guides the listeners to the aim of the presentation and key points to be discussed.	10%
Format	The group adhere to the instruction of using Microsoft PowerPoint and submitting the file in Microsoft PowerPoint format.	10%
No of Slides	10 slides provided. No more and no less.	5%
Analysis	Findings is clearly communicated in a clear and professional manner using the SWOT model.	30%
Design	Overall PowerPoint design shows good presentation design skills and good use of ICT. Slide number is shown, and footer is applied. Added features on PowerPoint is demonstrated as part of evidence of personal development.	15%

Presentation Skills	Adequate time management is demonstrated. Presentation was delivered in 30 minutes including questions and answers. Presentation is well delivered using good communication skills (eye-contact, expression, language, body language, and composure).	15%
Transferrable Skills	The group shows quality knowledge and understanding of the 21st century ICT skills for business students. And the quality of information is noticeable and enlightening.	5%
Conclusion	The group’s conclusion is well structured, summarises key points covered in the presentation and shows the quality of a good teamwork.	5%
References	Relevant academic sources are cited, and the full list of reference is provided. Sources are cited using Harvard referencing style.	5%

Assessment 2 Marking Scheme:

100–80

79-70%

69-60%

59-50%

49-40%

39-30%

29-0%

The work produce d is exceptio nal in most/all aspects, substant ially exceedi ng expectat ions for this level.

The work produce d is of excellen t quality, exceedi ng expectat ions for this level in many aspects.

The work produced meets all of the intended learning outcomes and exceeds the threshold expectati ons for this level in several of them.

The work produced meets all of the intended learning outcomes and exceeds the threshold expectati ons for this level in some of them.

The work produced meets all of the intended learning outcomes at, but rarely exceeding the threshold expectation s for this level.

The work produced fails to

meet all of the

intended learning outcome s and is marginall y inadequa te for this level.