LO1: Apply the knowledge and understanding of management and leadership strategies that can be employed in organisations that are experiencing digital change

2025-08-20 10:13:22

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BPP School of Business

 MSc Management

MSc Management with (Project Management, Data Analytics, Digital

Marketing, Human Resource and

Hospitality)

 Leading Through Digital Change

 Coursework Assessment Brief (CW4)

Submission mode: Turnitin online access

1.General Assessment Guidance

  • Your summative assessment for this module is made up of this 1 submission which accounts for 100% of the marks.
  • Please note late submissions will not be marked.
    • You are required to submit all elements of your assessment via Turnitin online access. Only submissions made via the specified mode will be accepted and hard copies or any other digital form of submissions (like via email or pen drive etc.) will not be accepted.
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    • Do not put your name or contact details anywhere on your submission. You should only put your student registration number (SRN) which will ensure your submission is recognised in the marking process.
    • A total of 100 marks are available for this module assessment, and you are required to achieve minimum 50% to

pass this module.

  • You are required to use only Harvard Referencing System in your submission. Any content which is already published by other author(s) and is not referenced will be considered as a case of plagiarism.

You can find further information on Harvard Referencing in the online library on the Hub. You can use the following link to access this information: https://bpp.libguides.com/home/business

  • BPP University has a strict policy regarding authenticity of assessments. In proven instances of plagiarism or collusion, severe punishment will be imposed on offenders. You are advised to read the rules and regulations regarding plagiarism and collusion in the GARs and UPPs which are available on the HUB in the Help and Support section under Documents and Forms.
  • Use of AI in assessments is only allowed for the purposes of reviewing a draft, correcting language errors or if specified in the summative assessment brief. If you have used AI for any of these purposes, you should indicate this on the Assignment Cover sheet. For more information regarding acceptable and unacceptable use of AI, please enrol onto the Generative AI Foundations course on the HUB.
  • You should include a completed copy of the Assignment Cover sheet. Any submission without this completed Assignment Cover sheet may be considered invalid and not marked.

2.Assessment Brief

This module is assessed through one graded element. You must achieve at least 50% to pass this module. By completing this assessment, you will the following learning outcomes (LOs):

  • LO1: Apply the knowledge and understanding of management and leadership strategies that can be employed in organisations that are experiencing digital change
  • LO2: Critically assess the likely impact of digital change on markets, organisations and employees.
  • LO3: Critically evaluate the leadership attributes and skills needed to effectively manage organisations and people in an environment subject to digital change.

Assessment Scenario 

Source: BBC (2023). BBC Building and Logo.

Modern media consumption habits have completely changed as a result of the development of digital technologies. Online communities and streaming services have upended traditional media platforms like cable and satellite television. The media industry as a whole has been significantly impacted by this change in media consumption tendencies.

As the main public service broadcaster in the UK, the British Broadcasting Corporation (BBC) mission is to inform, educate and entertain (Article 57 of the Royal Charter, 2022). Hence in May 2022, the BBC announced that it would be taking a new ‘digital-first’ approach to meet the industry demand. However, a report from National Audit Office (NAO) casted doubt on the ability of the BBC to build a digital-first public service media organisation and manage the future demands of viewers and listeners (nao,2023).

For this assignment, you will be acting as the new “Trainee Transformation Consultant” responsible for

coordinating and providing technology expertise to the BBC.

As part of your new role, the senior board members have tasked you to produce a “Digital Trend Report” and an “A4 size Poster” which evaluate and recommend changes that the organisation must implement by means to maintain a competitive edge in the current disruptive media industry.

This is your opportunity to demonstrate your capability and give your employer the confidence to let you run your own project in the future.

Task 1: Digital Transformation Strategical Framework (LO1)

Critically review and propose an appropriate digital transformation strategical framework that your organisation should employed in order to respond to current digital change.

˙9.•„Important: Your analysis for Task 1 should be critical- you must include some digital transformation objectives that can support key departments such as operations, ICT, and marketing to achieve a Pass grade. You are encouraged to use examples to reinforce your arguments for Merit. For Distinction and High Distinctions, you should evidence the use of extensive personal research which has been thoroughly critically evaluated.

Task 2: Showcase Future Digital Trends (LO2)

Design a poster which evaluate and illustrates two (2) disruptive technologies and techniques that will likely impact your organisation industry, employment, and the labour market in the next 5 years.

˙9.•„Important: To support your arguments, please use academic literature and real-life examples. – Some key disruptive technologies that you may wish to consider are Artificial Intelligence & Machine Learning, 5G Connectivity, IoT, Robotics, Drones Delivery, Blockchain Augmented and Virtual Reality.

Task 3: Digital Leadership Recommendations (LO3)

Analyse and propose two (2) appropriate digital leadership styles that your organisation should develop to effectively manage and support digital transformation throughout the organisation.

˙9Important: You have been introduced to concepts such as hyperaware agile leaders, ethical-tech leaders, people-oriented leadership, agile leadership, and the 6 Goleman leadership styles. Therefore, these might provide part of your potential proposal. However, any other relevant response is still valid.

Academic Skills, Structure and References

  • A clear introduction and conclusion.
  • Work demonstrates intellectual originality, integrity, coherence, creativity, and imagination
  • Professional academic standards are followed consistently.
  • Structure is in line with the given instructions.
  • Report must be written in the 3rd person.
  • Give a professional appearance with consistent formatting.
  • Spelling and grammar are correct.
  • Each page has page number in the Footer.
  • Any tables or figures are correctly labelled.
  • Tables and figures do not cross boundaries, unless necessary
  • Properly cite your sources in the text and in the list of references
  • Use Harvard style for referencing and in-text citations (see referencing guide video here:

https://bpp.cloud.panopto.eu/Panopto/Pages/Viewer.aspx?id=71c80bcc-f492-442f-9f7a-ae9e00ae6e61)

Proposed Structure and Word Limit Guidance

Your report structure should include the following sections:

  • Cover page (BPP University Administration Cover Sheet)
  • Table of Contents
  • List of Abbreviations (if appropriate)
  • Introduction
  • Task 1
  • Task 2 (Poster)
  • Task 3
  • Conclusion
  • References
  • Appendix (if required) 

Word count:

Business Report (1,500-word)

Poster (no specific word count but should fit an A4 size paper)

Word count – only applies to the main body (shown in bold); i.e., cover page, table of content, list of abbreviations, references and appendix are not part of the 1,500-word count.

If you have any further questions about this coursework assignment, please contact the module leader or your tutor.

  1. 3.    Marking Guide

Module Learning Outcome

Fail (0-39%)

Low Fail (40-49%)

Pass (50-59%)

Merit (60-69%)

Distinction (70-79%)

High Distinction (80-

100%)

LO1: Apply the knowledge and understanding of management and leadership strategies that can be employed in organisations that are experiencing digital change.

Weak and incorrect discussions on appropriate digital transformation strategical framework that the chosen organisation can employed. Weak objectives and evaluation of digital transformation – no proposal given.

Limited knowledge and appreciation of a basic wider field of digital change faced by the organisation. More clarity and precision of digital transformation strategical framework thoughts and practices related digital transformation were missing.

Limited identification and discussion of clear digital transformation objectives.

Satisfactory approach, focusing on key areas of the organisation such as operation, marketing, consumer insight or data visualisation challenges.

Satisfactory academic/intellect ual skills. Wholly original work with good reflection and solid, well- reasoned digital transformation strategical framework.

Good knowledge base, exploring and analysing of digital transformation strategical framework. Good presentation and justification of the organisation’s technological challenges which clearly link to the factors driving the transformation.

Good presentation and justification of the organisation’s digital transformation objectives which clearly link to the factors driving this transformation.

Excellent knowledge and detailed usage of recent emerging thought at the forefront of the discipline and/or practices of digital transformation threats and opportunities.

Excellent knowledge base, exploring and analysing internal and external threats and technological challenges need.

Detailed presentation and justification of the digital transformation strategical framework which clearly link to the factors driving this transformation. Able

to employ critical

Outstanding knowledge and detailed usage of recent emerging thought at the forefront of the discipline and/or practices of digital transformation threats and opportunities.

Detailed evaluation of what factors are driving the organisation’s technological challenges underpinned with relevant reference sources.

Outstanding knowledge base, exploring and

analysing internal and

 

 


LO2: Critically assess the likely impact of digital change on markets, organisations and employees.

Weak often implicit knowledge use of a wide range of personal research. Lack of theories and applications of the digital disruption.

Failed to propose any disruptive technologies e.g.: Artificial Intelligence & Machine Learning, 5G Connectivity, IoT, Robotics, Drones Delivery, Blockchain Augmented and Virtual Reality Largely descriptive and lack of reasoned judgements.

Weak application or use of academic literature and real- life examples.

Limited knowledge and evidence of a wide range of personal research. Limited use of theories and applications of the digital disruption. Limited and brief discussion or proposal of disruptive technologies e.g.: Artificial Intelligence & Machine Learning, 5G Connectivity, IoT, Robotics, Drones Delivery, Blockchain Augmented and Virtual Reality Largely descriptive and lack of reasoned judgements.

Limited advice or use of academic literature and real- life examples.

Satisfactory knowledge and substantial research and evidence of an innovative use of a wide range of disruptive technologies with clear and consistent conceptual evaluation and application to academic literature.

Satisfactory critical evaluation with solid and reasoned judgements.

Satisfactory evaluation and recommendation of 2 disruptive technologies.

Satisfactory demonstration of key knowledge and application of academic literature. Clear advice provided to

the organisation

Good knowledge and evidence of an innovative or original use of extensive personal research which has been thoroughly evaluated and applied to the organisation.

Good knowledge base, each component of the disruptive technologies are presented in detail. Good knowledge of various disruptive technologies reinforced with the use of clear personal research which has been thoroughly evaluated and applied.

Good knowledge base, exploring and analysing emerging technologies, its theory and ethical issues with

considerable

Excellent knowledge and evidence of an innovative or original use of extensive personal research which has been thoroughly evaluated and applied to the organisation.

Excellent knowledge and evidence of multiple disruptive technologies components.

Excellent use of extensive personal research which has thoroughly and critically evaluated the key concepts. Excellent knowledge base, exploring and analysing the discipline, including various theoretical models and their ethical issues with considerable originality and autonomy. Excellent level of critical analysis and

application of

Outstanding knowledge and evidence of an innovative or original use of extensive personal research which has been thoroughly evaluated and applied to the organisation.

Detailed and outstanding knowledge base, with clear recommendation on how the 2 disruptive technologies can be used in different parts of the organisation.

Outstanding knowledge and evidence of multiple disruptive and innovative technologies.

Outstanding use of extensive personal research which has thoroughly and critically evaluated the key concepts.

Outstanding

 
 

 

 

 

with at least one initiative and one digital technology for each component of the organisation.

originality and autonomy. Good level of critical discussion of various models with strong application of different concepts to the chosen company.

disruptive and emerging technological concepts to the chosen company. Several arguments are supported with various academic literatures and real case examples.

knowledge base, exploring and analysing the discipline, its theory and ethical issues with considerable originality and autonomy.

Outstanding ability of critical analysis, discussion and application of emerging technological concepts to the chosen company. All arguments are supported with academic literature and real case examples.

The submission can be used as an outstanding

exemplar.

LO4: Critically evaluate the leadership attributes and skills needed to effectively manage organisations and

people in an

Weak knowledge base with some omissions and/or lack of theory of digital leadership skills. Failed to analyse and

propose two

Limited knowledge base of key digital leadership concepts. Some appreciation of the basic wider field of digital leadership skills

with clarity and

Satisfactory knowledge and appreciation of the wider field of digital leadership skills.

Emerging application of

Good knowledge and clear understanding of a range of digital leadership skills, some aspects of a wider field.

Application of

Excellent knowledge and strong understanding of the topic and clear evidence of understanding of the wider contexts of the

digital leadership skills

Outstanding knowledge and thorough understanding of the topic and explicit evidence of the wider contexts of the digital

leadership skills with

 
 

 


environment subject to digital change.

appropriate digital leadership styles. Weak or failed to provide mechanisms required to build teams and influence networks in complex and interconnected digital organisations.

Overall, a weak attempt.

precision to the thoughts and practices related to the required discipline were indicated. Only provides 1 digital leadership style with a descriptive analysis.

Nevertheless, there was limited awareness of mechanisms required to build teams and influence networks in complex and interconnected digital organisations. Only general concepts without application.

thoughts and practices at the forefront of the discipline. The paper does provide some digital leadership styles with some satisfactory discussions.

Satisfactory awareness and demonstration mechanisms required to build teams and influence networks in complex and interconnected digital organisations.

Descriptive but apply the concept to the chosen organisation with limited examples.

current and emerging thoughts and practices from the discipline.

Good awareness and demonstration of personal responsibility and professional digital leadership skills.

Good arguments, with clear advice about different digital leadership styles and how they can help steering collaboration within the chosen organisation.

Critical discussions and application of mechanisms required to build teams and influence networks in complex and interconnected digital organisations are provided.

with coherence and the ability to synthesise appropriate principles by reference to appropriate primary sources.

Excellent and detailed usage of recent emerging thoughts are at the forefront with the use of various theories and practices from a range of appropriate sources.

Excellent awareness and demonstration of personal responsibility and professional digital leadership skills. Critical analysis and application of mechanisms required to build teams and influence networks in complex and interconnected digital organisations are provided with examples.

Deep and meaningful

critical analysis of

coherence and the ability to synthesise appropriate principles by reference to appropriate primary sources.

Outstanding and detailed usage of recent emerging thought at the forefront of the discipline and/or practices from a range of appropriate sources.

Outstanding awareness and demonstration of personal responsibility and professional digital leadership skills. Extensive and meaningful critical analysis of professional digital leadership skills and practice.

Outstanding application of latest theories with examples of mechanisms required

to build teams and

 
 

 


 

 

 

 

 

professional digital leadership skills and practice.

influence networking in a traditional or digital organisation. All Arguments are supported with academic literature and real case examples.

The submission can be used as an outstanding

exemplar.

Academic Skills

Inadequate or weak academic/intellectu al skills with few difficulties. Largely original work with some evidence of reflection and critique. Structure and accuracy in expression beginning to emerge.

Limited academic/intellectu al skills. Original work with personal reflection and broad evidence-based critique. Solid structure and accuracy in expression.

Practical/profession al skills evident.

Satisfactory academic/intellect ual skills. Wholly original work with good reflection and solid, well- reasoned judgements forming from evidence-based critique. Consistent structure and accuracy in expression.

Practical/professio nal skills established.

Good academic/intellectu al skills.

Demonstrates intellectual originality and imagination

Excellent academic/intellectual skills. Demonstrates intellectual originality, integrity, coherence, and imagination.

Outstanding academic/intellectual skills. Demonstrates intellectual originality, integrity, coherence, creativity, and imagination working consistently in the higher cognitive domains to a professional standard.

 

Structure and References

The paper does not contain an introduction and conclusion. No references or weak use of Harvard referencing method with errors or inconsistencies.

Inadequate structure, expression and lack of professionalism.

A basic introduction and conclusion are provided. Limited appropriate use of Harvard referencing method with minor errors. Limited structure, expression with some degree of professionalism

Satisfactory introduction and conclusion.

Satisfactory use of Harvard referencing method with full and appropriate references.

Satisfactory structure, expression with an appropriate level of professionalism.

Good overview of the chosen organisation and clear statement of what it does and the markets in which it operates. Good overall conclusion. Good with precise, full and appropriate Harvard referencing method. Well- structured layout and professional and accurate expression. Good writing skills adapted to suit all situations and audiences to a near- professional standard.

Excellent and detailed overview of the chosen organisation, what it does and the markets in which it operates. Strong conclusion and recommendation.

Excellent with precise, full and appropriate Harvard referencing method. Excellent structured layout and professional and accurate expression. Excellent communication skills adapted to suit all situations and audiences to a professional standard.

Outstanding and detailed overview of the chosen organisation, what it does and the markets in which it operates. Strong conclusion and recommendation.

Outstanding with precise, full and appropriate Harvard referencing method. Extensive use of journals articles, magazine, and latest research. Outstanding structured layout and professional and accurate expression. Outstanding communication skills adapted to suit all situations and audiences to a

professional standard.

 
 

 

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