Identify and critically analyse the external and internal environment for Tesla using relevant models.

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BPP School of Business and Technology

Formative Assessment

In the role of a Management Consultant, you are required to undertake an overall strategy review of Tesla and provide a business report to the CEO on further growth opportunities using the techniques and concepts you have covered in the module.

 The report should include the following tasks:

• Task 1 – The External and Internal Environment
• Identify and critically analyse the external and internal environment for Tesla using relevant models.
• Discuss in more detail what you consider to be the 3 most critical factors emerging from your analysis.
• Determine Tesla’s current sources of competitive advantage and critically evaluate how they maintain and build on this competitive advantage.

Support your arguments with academic literature and references to other similar real companies.

• Task 2 – Strategy in the Global Environment
• Using relevant models for analysing how organisations enter into foreign markets, critically evaluate the motives for Tesla expanding internationally and explain how this impacts their overall company strategy.
• Provide justified recommendations for the different strategies Tesla can use to compete in the global environment.

Support your arguments with academic literature and references to other similar real companies.

• Presentation and Structure
• Assessment Self-Evaluation

You should self-evaluate every single task of your report by using the rubric provided in the marking guide and attach it to your report. The template for this can be found in the marking guide section.

Word count: 1000 words

Your report structure should include the following sections: Cover page (University cover sheet)

Table of Contents

List of Abbreviations (if appropriate)

Introduction

Task 1 – The External and Internal Environment

Identify and critically analyse the external and internal environment for Tesla using relevant models.

 Task 2 – Strategy in the Global Environment Concluding remarks

Using relevant models for analysing how organisations enter into foreign markets, critically evaluate the motives for Tesla expanding internationally and explain how this impacts their overall company strategy.

References