LO1 Identify and analyse the nature of international markets and the forces and drivers that interface with the development and implementation of international business strategy.

Module Code

MBB7007M IP02

Module Title

Global Business Strategy

Credit Value of Module

20

Feedback Process

Online via Grademark

Type of Submission

Essay Online

Expected Feedback Date

9th May 2023

Assessment Task

1

Weighting

100%

Word Count

3500

Due Date

14^th April 2023

Assessment Regulations

Module Specific Requirements

Learning Outcomes

 Identify and analyse the nature of international markets and the forces and drivers that interface with the development and implementation of international business strategy.

Demonstrate a critical understanding of both current and extant theories and concepts of strategy formulation and development in the international environment.

Critically evaluate the formulation of business strategies in response to the challenges of internationalisation and how they reflect changes in both the domestic and international business environments.

Assignment Description

Evaluate how the state and host nation contexts shape and impact global business strategy

You should prepare a 3500-word essay. The essay should critically discuss theories which seek to explain host national contexts and should include case study examples to illustrate and support your evaluation. For example, the essay could demonstrate how a European based organisation, with sites across different nation states, develops a global business strategy which accommodates the requirements of each (nation) and its environmental context whilst still achieving the business mission.

The 3500-word essay is an opportunity for students to demonstrate critical thinking skills and a comprehensive understanding of the theories, ideas and real-world examples discussed during lectures and seminars.

The essay should develop a clearly structured and academically-supported argument and include an introduction and summary conclusion of key points.

Students must read widely to ensure their knowledge and understanding is deep and  comprehensive. The course reading list is an important starting point in this regard and the