BMG705 CRN59944

Assessment Brief

Oct 2024 – Jan 2025 Cohort

Assessment and Feedback

What you need to do to demonstrate achievement of learning?

Summary Assessment Information

Assessment Guidance

1) Word count includes introduction through to conclusion and research learning summary (for literature review) but excludes reference list and appendices.

2) Your work should include references to relevant journal articles and

other good quality information sources and should be properly laid out using the Harvard system of referencing. More detailed guidance is available in the 

‘Guide to Referencing in the Harvard  Style’. We  encourage you  to make  good  use  of  

all  the  support  services offered by your Faculty Subject Librarian, further details are in the Learning Support Services Section.

3) You should refer to the assessment criteria to provide fuller details of the marking criteria for each classification band.

4) In addition, you should refer to the standard assessment guidelines

as presented in your Course Handbook/Support Area, this includes guidance and policies on referencing style, plagiarism, etc.

5) We recommend the use of Studiosity which offers constructive feedback on draft written submissions within 24 hrs or access support from our ACE team.

6) Coursework must be submitted by the dates specified. Coursework submitted after the deadline, without prior EC1 (extenuating circumstance) approval,

is not accepted as a valid submission. For further guidance on the late submission of coursework, please see the course handbook.

7) Non-compliance with the word limit will result in a penalty being applied in accordance with the University Word Limit Policy which can be found on your Course Support Area in Blackboard

Coursework 1

Assessment Task – Group Presentation

This will comprise of a 20mins (15mins presentation plus 5mins Q&A) timed group live presentation (groups will be finalised by the end of week 2) with presentations to take place in Week 8 (Week commencing 25/11/24) & Week 9 (Week commencing 02/12/24). Group presentation slides/cover page to be submitted before 23.59hr on Friday 06th December 2024 via Blackboard Turnitin. A group member (leader) should submit all slides, every other member should submit just the cover page. Cover page should have presentation title, campus (Birmingham/London), group number (e.g., Group A1), group members names, student ID and percentage contribution made to the presentation by each group member (equal participation means 25% for each member) Groups will consist of no more than 4 students with a mix of gender and nationalities – diverse mix a must!

Presentation Brief:

Assume the role of an international consulting team working for a government agency that is seeking to develop new international market opportunities for an industry/sector of your choice between UK and another country.

Students are encouraged to select their home country to compare as either home/host country.

• Using the Cage Model (presented in week 1), your presentation will focus on:
• The distance (actual/perceived) between your selected country with the UK, highlighting the opportunities and challenges for your chosen industry/sector.
• Each member of the group is expected to contribute fully to the development of the group presentation and perform an element of the presentation.
• A peer review detailing percentage contribution of each group member should be shown as part of cover page information

Assessment guidance will be given in Weeks 1 & 2.

• Completed assignments must be submitted via Turnitin Dropbox in your Blackboard Course Area by the specified date and time outlined in the Key Assessment Information Table above.
• All submitted assignments should have the file name:

i) ID number, campus and group name (e.g. 10XXXXXXB009YYYYYBirmingham Group A2)

• Key Details

i) Presentation date: Weeks commencing 25/11/2024 and 02/12/2024

ii) Location: In-class (Face-to-Face)

iii) Submission: Before 23.59hr on Saturday 06th December 2024 Via Blackboard Learn Turnitin

iv) Duration: No more than 15 minutes for each group (with an

additional 5 minutes for questions and answers)

v) Length: Maximum between 10-12 PowerPoint slides

vi) Feedback: Where possible 4 (working) weeks from the submission date

The Ulster University Harvard referencing style¹ must be applied to your assignments (see https://guides.library.ulster.ac.uk/businessguide for guide) and 

it will be assessed using the Level 7 qualitative assessment criteria (see Appendix 1).

Please note:

• Late submissions will not be accepted after the submission date unless you have an approved extenuating circumstance by the admin team (through email uuextenuatingcircumstances@qa.com). Supporting evidence may be required for EC1 to be considered in line with University of Ulster policy. Please refer to the programme handbook.
• The assignments will be marked in accordance with the university`s academic misconduct policy. Where plagiarism or any other academic misconduct is suspected of any student, the student will be invited for a misconduct hearing and if found guilty, appropriate sanction will be applied.
• Sources should be from recognised and reliable academic, industry, business, and government sources.

· Submissions should be referenced using the Harvard system of referencing and page numbered.

FEEDBACK

¹ https://guides.library.ulster.ac.uk/businessguide

Where possible feedback will be provided within 4 (working) weeks of the submission dates

Assessment Criteria – Level 7

Coursework 1 – ASSESSMENT RUBRIC/MARKING PROFORMA

Presentation Marking Scheme

Name of speaker

Group: Date:

1 Comment on the structure of the presentation.

(Was the presentation: clearly structured; was there an opening, main part, and conclusion/summary? Did the speaker use signposts, frames, links, etc.?)

2 Did the speaker reveal knowledge and understanding?

(In your opinion, was the speaker knowledgeable about the topic? Had the speaker consulted a range of sources? Does the speaker fully understand the material s/he is discussing?)

3 Comment on presentation skills.

(Were explanations clear; was delivery well-paced? Comment on use of overheads and other resources.)

4 Did the speaker hold your interest?

(Was there an appropriate use of examples, analogies, metaphors, etc.?)

5 How well did the speaker respond to questions?

6 Things that were very good:

7 Things to improve:

Overall assessment (percentage mark): (excellent 80%+, very good 70-79%, good 60-69%, satisfactory 50-59%, fair 40-49%, weak 30%-39%, poor 29% and below)

Coursework 2

LITERATURE REVIEW – Individual Written Assignment

Completing a literature review is a very important academic skill and this assignment will help you develop your critical writing and analytical skills which is a key requirement for level 7.

 This piece of coursework is specific, and it is very important that you follow the guidelines closely.

The title of the literature review is as follows:

Critically evaluate the opportunities and challenges faced by a sector of your choice because of changing forces within the global landscape in 2024.

Use and cite examples to support your answer, you may seek academic writing and referencing support from the ACE team and library team respectively.

This coursework will develop critical thinking skills as well as provide students with the opportunity to demonstrate an understanding of contemporary research sources in international business, thereby developing a scholarly understanding of the subject area.

Guidelines:

Coursework 2 – BRIEF

• A global (not national or country) perspective is expected in engaging with chosen sector for this assessment.
•  The assessment must not be misconstrued as a mere PESTLE analysis!
• Where group presentation was premised on a sector (not industry), same or different sector (not industry) can be the basis of the literature review.
• The assignment takes the form of a word-processed literature review.
• Detailed assessment guidance will be given in Weeks 1 & 2.
• Completed assignments must be submitted in Word format via the Turnitin Dropbox in your Blackboard Course Area before 12noon on Monday 20th January 2025. as outlined in the Key Assessment Information Table above.
• All submitted assignments should have the file name:

i) "SurnameFirstNameBNumber"

ii) e.g., BrownJohnB00001234_Literature Review.

• The review should be no more than 2500 words (+/- 10%) made up of 2,000word Literature Review and 500word research summary
• The 500-word research summary should provide experiential account of what was learnt from any five of the recommended readings on the module (See assessment’s section on

learning resources further down). A simple summary table with Title, Author(s), Publication Year and Learning Summary can be used for provision of research summary.

• Assessment should be completed on an individual basis.
• There is a folder of resources in the section of this assessment brief titled learning resources from which students must select 10 relevant articles (peer review research and book chapters) as the starting point for your research.
•  Specific minimum numbers to be used from each group of resources are provided on this list. Carefully look through it.
• Read and critically review key points and insights from each source to help develop your literature review.
• The 10 sources chosen from the recommended list must be supplemented with academic and data sources introduced in the module and at least 10 additional sources (selected across peer reviewed research, trade industry articles and news stories from reliable industry sources) with publication dates between December 2022 and 
• December 2024 to develop 
• your selected topic discussion as part of your literature review.

Submission date: Monday 20th January 2025 before 12noon

Submission Location:Online Assignment Submission through Blackboard Learn Turnitin

Length: No more than (2500 words maximum, +/- 10%)

Feedback: Where possible within 4 (working) weeks of the submission dates

In  addition  to  assessing  subject  knowledge  and  understanding,  this  coursework  will  enable students to develop and reflect on important employability skills which will be further discussed in class.

Coursework 2 – FEEDBACK

[Written] feedback on the assessment will be provided via Blackboard where possible within 4 weeks of the submission date.

Assessment Result

An announcement will be made on the module’s Blackboard area when provisional result is released. Note that provisional result means it can still be change by Ulster University’s Board of Examiners who has the final say on assessment results.

 Pass mark is 50%.

RESIT INFORMATION FOR STUDENTS:

If a student does not achieve an overall mark of 50% on the module, resit opportunity will be offered after the end of the second semester. 

Resit period usually comes after the second semester results have been approved by Ulster University’s Board of Examiners.

Resit students will be invited for resit support sessions during the resit period.

Resit fee may apply.Resit assessment on the module is different from the first sit. This will also be made available to resit students during the resit period.

Resit opportunity is only offered once. Failing a resit could result in being asked to exit the course possibly with a lower award but without completion of MSc.

Coursework 2 – ASSESSMENT RUBRIC/MARKING PROFORMA

5. Learning Resources

Cavusgil, S., et al. International Business: the New Realities, Global Edition, Pearson Education, Limited, 2019.

Collinson, S., Rugman, A., Narula, R. and Rugman, A. (2020). International Business. 8th Edition. [Insert Publisher Location]: Pearson International Content.

Deresky, Helen. International Management: Managing Across Borders and Cultures, Text and Cases, Global Edition, Pearson Education, Limited, 2022.

Hill, Charles, and G. Tomas M. Hult. International Business: Competing in the Global Marketplace, McGraw-Hill US Higher Ed ISE, 2018.

Morrison, Janet. The Global Business Environment: Towards Sustainability? Bloomsbury Publishing Plc, 2020.

All Available as E-books via links below:

Global Business in Context Reading

List: https://books.qahighereducation.com/HeritageScripts/Hapi.dll/search2?sear chTerm0=BMG705

UU Keylinks (search for module code): https://ulster.keylinks.org/new-ui/

QAHE Library Portal IB Reading

Lists: https://library.qahighereducation.com/ulster/ulster-reading-lists/msc- international-business

If you click any of these links and it takes you to a log in page requesting organisation ID and password, please see link below for guidance on log in details to be used:

• https://library.qahighereducation.com/guides/vlebooks#h.p_m4JheV1v6nhu
• Go to https://library.qahighereducation.com/
• Click on Ulster, Accept cookies
• Click on books
• Under the section reading lists, click on e-books from Ulster University. Then type Global Business in Context into search. Click on list where you see Global Business in Context 2024/25
• Click view online in front of relevant recommended reading. This will take you to the e-book.

Alternatively, you can access through QA Higher Education Library (See steps below):

Asgary, Nader H., et al. Global Business : An Economic, Social, and Environmental Perspective Third Edition, Information Age Publishing, Incorporated, 2021.

Business Models and Firm Internationalisation, edited by Christian Nielsen, et al., Taylor & Francis Group, 2022..

Covid-19 and International Business : Change of Era, edited by Marin A. Marinov, and Svetla T. Marinova, Taylor & Francis Group, 2021..

Crises and Disruptions in International Business : How Multinational Enterprises Respond to Crises, edited by Murad A. Mithani, et al., Springer International Publishing AG, 2022.

Cross-Border Innovation in a Changing World : Players, Places, and Policies, edited by Davide Castellani, et al., Oxford University Press USA - OSO, 2022. 4.

Cultural Spaces in International Business : Theories and Applications, edited by Taran Patel, and Ahmad M. Salih, Taylor & Francis Group, 2022..

Czinkota, Michael R.. In Search for the Soul of International Business, Business Expert Press, 2018..

Daniels, John, et al. International Business, Global Edition, Pearson Education, Limited, 2021..

Doing Business in Emerging Markets : Progress and Promises, edited by Sudhir Rana, and Shrivastava, Avinash K., Taylor & Francis Group, 2021..

Duska, Ronald. Contemporary Reflections on Business Ethics, edited by Norman E. Bowie, and Patricia H. Werhane, Springer International Publishing AG, 2022.

Ebert, Ronald, and Ricky Griffin. Business Essentials, Global Edition, Pearson Education, Limited, 2019. 

All Available as E-books via links below:

Global Business in Context Reading

List: https://books.qahighereducation.com/HeritageScripts/Hapi.dll/search2?sear chTerm0=BMG705

UU Keylinks (search for module code): https://ulster.keylinks.org/new-ui/

QAHE Library Portal IB Reading

Lists: https://library.qahighereducation.com/ulster/ulster-reading-lists/msc- international-business

If you click any of these links and it takes you to a log in page requesting organisation ID and password, please see link below for guidance on log in details to be used:

• https://library.qahighereducation.com/guides/vlebooks#h.p_m4JheV1v6nhu
• Go to https://library.qahighereducation.com/
• Click on Ulster, Accept cookies
• Click on books
• Under the section reading lists, click on e-books from Ulster University. Then type Global Business in Context into search. Click on list where you see Global Business in Context 2024/25
• Click view online in front of relevant recommended reading. This will take you to the e-book.

Alternatively, you can access through QA Higher Education Library (See steps below):

Agu, C, Udoka, O and Obaa, O. (2022). The Nigerian Manufacturing Sector in the Era of Globalisation: Evidence from an Error Correction Model. Applied

Journal of Economics, Management and Social Sciences. 3. 17-26.

Anbu, S. (2020). Impact of Globalization in Indian Business and Culture. See: (PDF) Impact of Globalization in Indian Business and Culture (researchgate.net)

Caragliu, A., Del Bo, C., & Nijkamp, P. (2023) “Smart Cities in Europe” Revisited:

A Meta-Analysis of Smart City Economic Impacts, Journal of Urban Technology, DOI: 10.1080/10630732.2023.2220136

Dabic, M., Maley, J. and Novak, I. (2021), "An analysis of globalisation in international business research 1993–2018: rise of the sceptics", Critical Perspectives on International Business, Vol. 17 No. 3, pp. 444-462. https://doi.org/10.1108/cpoib-02-2019-0016

economies. Journal of World Business, 55(1), pp.1-39. doi:10.1016/j.jwb.2019.101042.

Davis , D. R. and Weinstein , D. E. 2003 . Market Access, Economic Geography, and Comparative Advantage: An Empirical Test . Journal of International Economics , 59 ( 1 ) : 128 – 152 . [Crossref], [Google Scholar]

De Leth, O,D. and Tonen, R. M.A.F. (2022) ‘Creating Shared Value Through an Inclusive Development Lens: A Case Study of a CSV Strategy in Ghana’s Cocoa Sector’, Journal of Business Ethics, 178(2), pp. 339–354. doi:10.1007/s10551- 021-04808-1.

Ghemawat, P. (2001) ‘Distance still matters. The hard reality of global expansion’, Harvard business review, 79(8), pp. 137–140, 142–147, 162–140,

142–147, 162. Available at:

https://search.ebscohost.com/login.aspx?direct=true&db=edselc&AN=edselc.2

-52.0-0009892550&site=eds-live

Halonen, E. (2015) Globally irrational, locally rational? Localising behavioural economics for the Asian market, Esomar World Research, Asia Pacific, Singapore May 2015. https://www.warc.com/content/article/globally-

irrational-locally-rational-localising-behavioural-economics-for-the-asian- market/104534

Johanson, J., & Vahlne, J.-E. 2009. The Uppsala Internationalization Process Model Revisited: From Liability of Foreignness to Liability of Outsidership. 

Journal of International Business Studies, 40(1): 1411–1431. http://doi.org/10.1057/jibs.2009.24

Eduardsen, J. and Marinova, S., 2020. Internationalisation and risk: Literature review, integrative framework and research

agenda. International Business Review, 29(3), p.101688.

ISSN 0969-5931, https://doi.org/10.1016/j.ibusrev.2020.101688. (https://www.sciencedirect.com/science/article/pii/S0969593120300263)

Kim, H.-M., Li, P. and Lee, Y.R. (2020) Observations of deglobalization against globalization and impacts on global business, 

International Trade, Politics and Development, 4(2), pp. 83–103.

Kollmuss, A. & Agyeman, J (2002) Mind the Gap: Why do people act

environmentally and what are the barriers to pro-environmental behavior?, Environmental Education Research, 8:3, 239-260, DOI:

10.1080/13504620220145401

Leal Filho, W., Wolf, F., Lange Salvia, A. et al. Heading towards an unsustainable world: some of the implications of not achieving the SDGs. Discov Sustain 1, 2 (2020). https://doi.org/10.1007/s43621-020-00002-x

Leblang, D. and Peters, M.E. (2022) Immigration and Globalization (and Deglobalization), Annual Review of Political Science 25, pp. 377–399.

Leonidou, L. C. 2004. An Analysis of the Barriers Hindering Small Business Export Development. Journal of Small Business Management, 42(3): 279–302. https://doi.org/10.1111/j.1540-627X.2004.00112.x

Merrill, J. (1982) ‘Country Risk Analysis’, Columbia Journal of World Business , 17(1), p. 88. Available

at: https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=554593 1&site=eds-live.

Miller, P. & Rose, N. (1990) Governing economic life, Economy and Society, 19:1, 1-31, DOI: 10.1080/03085149000000001

Porter, M.E. and Kramer, M.R. (2011) ‘Creating Shared Value’, Harvard Business Review, 89(1/2), pp. 62–77. Available at:

https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=56698455 &site=eds-live

Shapiro , J. M. 2008 . Smart Cities: Quality Of Life, Productivity, and the Growth Effects of Human Capital . The Review of Economics and Statistics , 88 ( 2 ) : 324

– 335.

Chancel, L., Piketty, T., Saez, E., Zucman, G. et al. World Inequality Report 2022, World Inequality Lab wir2022.wid.world

Deloitte (2023) 2023 manufacturing industry outlook. Accelerating growth amid anticipated challenges. Available at:

https://www2.deloitte.com/us/en/pages/energy-and-

resources/articles/manufacturing-industry-outlook.html (Accessed 01/10/23)

Euromonitor International Top 10 Global Consumer Trends 2023 (WARC)

https://www.warc.com/content/article/euromonitor-strategy/top-10-global- consumer-trends-2023/149356

HM Government (2023) The Windsor Framework: a new way forward, (CP806) The_Windsor_Framework_a_new_way_forward.pdf.

https://assets.publishing.service.gov.uk/government/uploads/system/uploads/ attachment_data/file/1138989/The_Windsor_Framework_a_new_way_forwar d.pdf

UN, The Sustainable Development Goals Report 2023. – Towards a Rescue Plan for People and Planet. https://unstats.un.org/sdgs/report/2023/The- Sustainable-Development-Goals-Report-2023.pdf

Find 1-2 reports to support your topic from the links below:

• World Trade Organisation http://www.wto.org
• International Monetary Fund http://www.imf.org/
• OECD http://www.oecd.org