A start-up business has approached you to build their logo and create a promotional video to help them launch their brand.
2024-08-26 12:53:26
2023/24 ASSIGNMENT REMIT – ONLINE PORTFOLIO
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Programme Title
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BA (Hons) Digital Marketing
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Module Title
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Fundamentals of Content Production
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Module Code
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2142
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ASSIGNMENT TITLE
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Creative Portfolio
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Level
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4
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Weighting
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100
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Lecturers
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W/C Hand Out Date
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09/10/2023
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Due Date
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17:00 on 19/01/2024
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Feedback Post Date
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19/02/2024
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ASSIGNMENT FORMAT
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ONLINE PORTFOLIO
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Assignment Word Count
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1,500 (+/- 10%)
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Submission Format
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e-submission
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Individual
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BACKGROUND CONTEXT:
A start-up business has approached you to build their logo and create a promotional video to help them launch their brand.
ASSIGNMENT TASK:
For this assignment you must create and submit the following elements:
1.A digital portfolio that showcases your proposed logo and promotional video
2. A digital sketchbook that shows your creation and development of at least three ideas at the sketch stage, alongside examples of your visual research, ideation, and draft copies of your content
3.A 1,500-word creative statement that explains your creative process, choices made, methodology, and how it fits into wider marketing ideas, and how it fits into competitor Demonstrate an ability to compile visual research which inspires and informs an original digital content creation portfolio across a number of mediums
TASK GUIDANCE:
1.You are allowed to make up the name of the company and the industry they operate in
2.You should not use a company or brand that already exists or has previously operated
3.You should carry out industry-relevant research to ensure your work fits within the sector
4.You should use industry-standard tools to help you create your content
5.Ensure you keep things that have inspired your work and include them in your submission
6.The creative process is the focus of the work, as well as quality and overall academic standards
7.For additional guidance on this assignment, access the academic support that is on offer
8.Ideally, your submission is all in one file with the document sectioned out into the three elements
MARKING CRITERIA:
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Generating and developing Ideas
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Have there been at least 3 ideas generated and progressed, at least, to sketch stage. Has an industry-standard tool been used in their creation?
Is there a clear progression (i.e., original sketch, improvement, and final piece) in the creation of the final logo?
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25%
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Creativity
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Is the final logo suitable for a the company that operates within a particular industry?
Is the final video compelling and does it aid in generating interest in the company? Has an industry-standard tool been used in their creation?
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30%
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Evaluation
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Does the creative statement give a rationale behind the creative decisions made during the creation of the content? Is it will written, rational and contain a full explanation?
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20%
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Knowledge
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Have the appropriate tools been used to create the content and have they been used to their full potential?
Where content, theories, or inspiration is used and shared, have they been referenced correctly?
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25%
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LEARNING OUTCOMES:
1.Demonstrate an ability to compile visual research which inspires and informs an original digital content creation portfolio across a number of mediums
2.Utilise best practice graphic design and visual communication techniques to create digital content
3.Apply knowledge of digital media production software to the creation of an original content portfolio.
SKILLS OUTCOMES:
The skills outcomes to be developed by completing this assignment can be found here
GENERAL ASSIGNMENT GUIDANCE:
100% Plagiarism Free & Custom Written, Tailored to your instructions
