Foundations in Management Assessment

3000-word Individual Assignment

100% of final mark

Focusing on your allocated case study company and the UK and Irish markets, compile a 3000-word report that achieves the following tasks.

1. Explain the organisation’s current strategy and business model
   1. What is the organisation’s purpose/mission?
   2. What services products does it provide?
   3. What are the main revenue streams?
   4. What strategies is the organisation pursuing?
   5. What is the organisation’s competitive advantage?
2. What is the current organisational structure and why is it structured this way?
3. For your chosen organisation:
   1. Identify any major environmental threats and opportunities using PESTEL analysis.
   2. Consider environmental uncertainty.
   3. Consider competitors and Porter’s Five Forces Model.
   4. Identify organisational Strengths and Weaknesses and complete your SWOT analysis.
4. Reflecting on all the above, provide recommendations on what strategies the organisation should consider in future to best meets its purpose/mission.

Case study company = Wellhub

https://wellhub.com/en-uk/

Case study Company website - https://wellhub.com/en-uk/

Essential Ibisworld market report information.

• Corporate wellness services UK - https://my.ibisworld.com/uk/en/industry-specialized/SP0.134/at-a-glance
• Gyms & Fitness Centres in the UK - https://my.ibisworld.com/uk/en/industry/R93.130/at-a-glance
• Gyms & Fitness Centres in Ireland - https://my.ibisworld.com/ie/en/industry/R93.130IE/performance
• To access these resources you have to log in via the Ibisworld library link: https://library.ulster.ac.uk/electronic/check/eiscard.php?eisno=766 to access the report).
• You can access other Market Research and Financial Information Databases here: https://guides.library.ulster.ac.uk/c.php?g=654343&p=5123324

Additional useful information will be provided during class!

Explain the organisation’s current strategy and business model what is the organisation’s purpose/mission? What services products does it provide?

Assessment Guidelines

3000-word Individual Assignment

• The assignment should be a written word-processed report of not more than 3000 words.
• Your completed work MUST be submitted in Word format via the Turnitin Dropbox in the Blackboard Module Area by 5pm on Friday 25th October 2024.
• All submitted assignments should have the file name: "SurnameFirstNameBNumber" e.g. BrownJohnB00001234
• Submissions will be checked for plagiarism by Turnitin.
• Students will be expected to display clear evidence of extensive research into their chosen case study organisation.
• Students will be expected to reference directed reading material as well as market reports, newspaper articles and company information.Insufficient evidence of engagement with teaching session content and directed reading material will result in a fail mark for your assignment!

Formative Feedback

• Feedback on the assessment will be provided via Blackboard no later than three weeks from the submission date.

Plagiarism

• Occurs when you fail to acknowledge the work of others or when quotations from original sources are not clearly identified.
• If the University deems you to be guilty of this offence, the project may attract a mark of zero
• The University’s Policy and Guidance on Plagiarism is available from the Academic Office website at http://www.ulster.ac.uk/academicoffice/Policies.html
• Guidance on referencing in the Harvard Style has been placed on Blackboard and can also be obtained via the following link:
• http://library.ulster.ac.uk/bus/harvard.pdf