Assignment Title: ASOS Plc
Consider the 2023 Annual Report of ASOS plc. https://asos-12954-s3.s3.eu-west-2.amazonaws.com/files/7217/0065/7934/ASOS_Annual_Report_2023.pdf
I. Calculate a range of ratios for the year 2023 and 2022 to evaluate the financial performance of ASOS plc in terms of profitability, liquidity and efficiency for the years ended 3 September 2023 and 31 August 2022. Calculate eight (8) ratios for each year that you think are useful, using the range of ratios covered in week 2 and 3.
II. Write a report (maximum 1,000 words) that interprets, comments on, and evaluates the financial performance of ASOS plc using any three of the ratios calculated above (I) by comparing the results of 2023 and 2022.
Description of the assignment, task, content, and structure:
Assume you work in the Advisory department of a consultancy firm in the United Kingdom.
A group of prospective institutional and individual investors want to understand more about ASOS Plc to make decision about future investments.
You have been asked to write a report to the prospective investors explaining why ASOS Plc is a good company to invest in.
Steps:
- Use three (3) of the eight (8) ratios you calculated for your report.
- You should demonstrate an understanding of the three (3) ratios you have chosen, interpret the ratios and comment on the ratios.
- Use the three (3) ratios you have chosen to evaluate the performance of the company
- You will need to read around the topic in academic, business, and professional journals or websites. Your textbook will give a basic introduction only.
Do NOT reference Wikipedia, Investopedia, or tutorial websites. If you use them for background information you MUST follow up the points in good quality sources.
Any specific instructions:
Report Structure/Format:
Prepare a Management Report, suitable for presentation to prospective investors. Your report should include Front page and Table of Contents (required), Table of Figures/Charts (if any), Executive Summary (required), Introduction (required), Content/Findings/Critical Evaluation (main body of the report where you answer the questions posed) (required), Conclusion (required), Reference List (required) and Appendices (if any). Any reports that do not contain the required sections will be penalised.
Your report should be submitted electronically via Canvas as a Word file (not a pdf).
Word-count:
Please insert the word-count on the front-page of the report. The word-count should be 1000 words plus or minus 10%.
The word-count excludes:
- Front page
-Table of Contents
-Executive Summary
-Tables of Figures / Charts (if any)
-References and Reference List
-Appendices (if any).
Any specific instructions: The HBS Grading Criteria (rubric) will evidence how marks are awarded for individual parts of the assignment i.e. Presentation and Structure, Intellectual Curiosity and Referencing, Content, Analysis, Discussion
Other advice:
Use the allocated word-count wisely. Points should be communicated both clearly and concisely to ensure adherence to the word-count requirements.
Your report will be marked anonymously. Please include your Student Registration Number (SRN) on the front-page of the report and ensure that you do not put your name on your work, either on the front cover or coversheet or within the document, or as part of the filename.
Marking Scheme:
The following marking scheme adapted from the UH Grading criteria for UG Reports will be used for awarding marks by the marking team:
Presentation and Structure: 9 marks
- The submitted work follows the recommended structure of a report
- Fluent and concise writing style with sub-headings and short paragraphs
- There should be very few grammatical errors and spelling mistakes
- Inclusion of charts, tables, and graphs, where relevant, to illustrate points
Harvard Referencing 10 marks
- Inclusion of at least 10 references from academic, professional, and business publications recorded in accordance with the Harvard standard
- The references are recorded in accordance with Cite it Right Harvard style
Content/Terms/Findings/Ratio Calculation - explanation of main financial ratios 56 marks
- The report should demonstrate a very good level of knowledge and understanding of financial ratios
- Explanation of the reasons for the changes in the ratios
- Explanation of the performance of the company
- Explanation of how the ratios affect investment decisions
- Ratio calculations – (8 marks out the 56 marks available)
Application and Integration - integration of relevant data or examples to support arguments/discussion: 15 marks
- Identification and integration of relevant examples from your chosen clothing retailers/competitors
- Integration of research means that the source referred to has been used to illustrate a point or as a comparison with an alternative point of view. It should be clear why the source has been used and how it adds to your report.
- Charts, tables, and graphs may be presented in appendices or in the main body of the report, but should be referred to in the main body
Critical Evaluation - evaluation of different financial ratios considered 10 marks
- Appraise the relevant financial ratios in making investment decisions.
- Limitation of the use of financial ratios in interpreting the performance of a company
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