Conduct an economic performance review of ONE of the sports organisations below: A professional sports team OF YOUR CHOICE (e.g., Arsenal, Boston Celtics, Scuderia Ferrari)

2025-03-17 00:15:37

2024-25 ASSIGNMENT REMIT – ONLINE PORTFOLIO

Programme Title	BA (Hons) / FdA Sports Management
Module Title	Finance and Economics of Sport
Module Code	2010
ASSIGNMENT TITLE	Economic Performance Review
Level	4
Weighting	50%
Lecturers
W/C Hand Out Date	17/02/2025
Due Date	By 17:00 on 31/03/2025
Cut-off Date for Late Submissions (10 working days after the due date)	By 17:00 on 14/04/2025
Feedback Post Date	01/05/2025
ASSIGNMENT FORMAT	ONLINE PORTFOLIO
Assignment Word Count	A maximum of 2000 words
Submission Format	e-Submission	Individual
Permitted use of Artificial Intelligence within this assessment	For this assignment, Artificial Intelligence can ONLY be used as stated within *Using AI Ethically within Assignments* document. https://rise.articulate.com/share/4h250QmyY8hNnsQ9HS7B702dJedhlsM6.

ASSIGNMENT TASK:

Conduct an economic performance review of ONE of the sports organisations below:

A professional sports team OF YOUR CHOICE (e.g., Arsenal, Boston Celtics, Scuderia Ferrari)
A professional sports goods manufacturer OF YOUR CHOICE (e.g., Adidas, Peloton, Rossignol)
An organisation operating in the gym, health & fitness industry OF YOUR CHOICE (e.g., PureGym, David Lloyds, Everyone Active) – this can be private or publicly-owned

…by completing the following tasks:

Task 1: Introduce your organisation. What are its business objectives? What range of products does it sell? (300 words)
Task 2: What microeconomic factors affect demand for and supply of your chosen organisation’s products. Provide THREE specific and relevant examples. (600 words)
Task 3: What market is your organisation operating in? Who are their main competitors? Explain the nature of this competition in relation to relevant economic theory. (500 words)
Task 4: What elements of the macroeconomic environment are affecting the economic performance of your organisation and how? Conduct a PESTEL analysis by evaluating the impact of THREE PESTEL factors on your organisation (600 words).

MARKING CRITERIA:

Your grade will be based on the following features:
Evidence of understanding of the key economic theory 30%
Contextualising relevant economic theory within the sports industry and providing appropriate examples 40%
Evidence of research and academic skills (referencing, citation, paraphrasing) 15%
Structure and clarity 15%

●The Generic Level 4 Marking Criteria (Link shown in the General Assignment Guidance) will be used to indicate the level of work expected

TASK GUIDANCE:

Provide a succinct background of your chosen organisation – what are the key characteristics defining its structure and business operations?
What is your organisation’s economic environment? Clearly state which market structure your chosen organisation operates within, justify reasons for your answer. Does the unique nature of the sporting industry have an effect on your chosen organisation’s economic strategy and performance?
Demonstrate your knowledge of key economic theories (macro- and micro-economics) within the context of the sports industry of your chosen organisation.
Consider the economic factors influencing the long-term success and sustainability of your chosen organisation, from both within and outside the sporting industry.
Illustrate the unique elements of the sporting industry in comparison to general economic sectors (e.g. competitive balance, uncertainty of outcome) and explain how they affect your chosen organisation

For additional guidance on this assignment, please access the assignment vodcast available on Canvas.

ONLINE PORTFOLIO GUIDANCE:

●This assignment will require you to become familiar with and use the PebblePad system to develop your portfolio. Please follow this online guide on PebblePad and contact the DICE team on dice@ucb.ac.uk if you need any further support.

LEARNING OUTCOMES:

Understand the fundamental economic and financial principles and how they relate to the sporting sector.
Analyse market structures and identify how economic factors (such as supply and demand) influence the sporting industry.

ACADEMIC SKILLS OUTCOMES:

● The Academic Skills Outcomes to be developed by completing this assignment can be found here.

GENERAL ASSIGNMENT GUIDANCE:

UCB standards for presenting your written work	Please use the standards within this link about text size, line spacing, margins, headers, page numbering, embedding quotations within your work and appendices. https://ucbirmingham.instructure.com/courses/26756/pages/presentation-of-submitted-work
Using Artificial Intelligence (AI) ethically within your assessments	Please read the information below on how to use AI ethically within your assignments, including Grammarly. Please ask your lecturer or CASE if you are unclear about any information within this link. If a marker has questions about how you have used AI within your assignment, you may be invited to a meeting to discuss your work. https://rise.articulate.com/share/4h250QmyY8hNnsQ9HS7B702dJedhlsM6
Teamwork Assessment	Should this assignment require you to work as part of a team, you will receive an individual grade based on your performance and personalised feedback. The assignment brief will provide clear details on how your individual grade and feedback will be determined against the task and marking criteria.
Importance of Word Count and Presentation Timings	Assignment word counts should always be observed. Ignoring a word count significantly increases the risk of your work losing marks because it will likely lack focus and clarity, and/or you would have gained an unfair advantage over others who have completed their work within the word count. Students will be required to state their word count on all submissions. A 10% leeway will be allowed – so the maximum a student should submit will be the word count + 10%. The word count will exclude: The title page The contents page Models, graphs, calculations, data tables, and other exhibited figures or images Lists of references Appendices (these should be kept to a minimum)
E-submission	See the guidance below on e-submitting your assignment: https://www.ucb.ac.uk/higher-education-student-handbook/assessment-issues/
Cut-off date for late submissions (including for students with ECs and/or Support Plans)	The cut-off time for late submissions is 10 working days (UCB working days) after the original assessment hand-in/due date. After this time, you cannot submit any late assessments, even if you have Extenuating Circumstances to cover them. https://www.ucb.ac.uk/higher-education-student-handbook/assessment-issues/ (See Additional Information Section, ‘Assignments and how to Submit them’) Students with Support Plans may have additional time to submit their work after the formal submission date.
Generic Grading Criteria	The Generic Grading Criteria (GCC) are the generic features and expectations of work at a given level on your programme. The GCC per level is used in conjunction with the assignment marking criteria to determine the mark for your assignment. For more information on the GCCs for Levels 4-7, please click on this link. https://www.ucb.ac.uk/higher-education-student-handbook/assessment-fairness-and-marking/
Plagiarism and Academic Misconduct	Please read the policy on Plagiarism and Academic Misconduct below. UCB will be robust in ensuring that marks awarded for assignments are based on fair and ethical assessment and referencing practices by students. https://www.ucb.ac.uk/higher-education-student-handbook/essay-writing/plagiarism/
Extenuating Circumstances	Extenuating Circumstances (ECs) are significant personal difficulties which adversely impact your ability to complete your assignment. Please read the supporting information below if you have ECs impacting your ability to complete this assignment. https://www.ucb.ac.uk/higher-education-student-handbook/assessments-if-things-go-wrong/
UCB Referencing Guide	You are required to reference your sources within your assignments appropriately. Please click on the link below to learn how to reference various sources of information. This Guide also includes how to acknowledge all Generative AI used within your assignment, ensuring that you comply with the *Using* *AI Ethically within your Assignments* policy (as covered above). https://portal.ucb.ac.uk/download/referencing/referencing-guide.pdf
Access the Assignment Life Cycle	The Assignment Life Cycle offers you additional support at each stage of the assignment process. Please click on the link below: https://ucbirmingham.instructure.com/courses/26756

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