You have been tasked with conducting an industry analysis that focuses on the sports industry in order to gain access to industry perspectives, best practices from other high- performance companies and insight into high-growth sectors. You will present your analysis to your line manager and to the management team. The industry analysis will involve the research and analysis of overall market size (international and national) and different sub-sectors (public, private, voluntary), and the organizational mapping of one of the highest-performing companies. Organizations to be considered will include public (national and local sports organizations, local leisure centers), private (gyms, sporting goods, retailers, manufacturers) and voluntary (local clubs and teams).
Within the sports industry, you will have to choose one organization in each category i.e. public, private and voluntary
You will present this industry analysis to include:
1.An introduction to sub-sectors and the different types of organisation in the industry, the market size and the growth of the international business environment
2.An explanation of each of the chosen organisations, including background details of the organisation; the products and services they supply; the size and scope of the organisation; their vision, mission and business objectives; the organisational and legal structure and information about their stakeholders.
For business modelling purposes, you will also need to
3.Examine the various business functions in these organisations and create an organisational functions chart to explore the interrelationships between the different functions.
In addition, you will present an organisational flow chart that shows:
4.An analysis for one of the chosen organisations, using visual mapping to show how internal departments, for example. finance, marketing, work together to meet business objectives and how interrelationships are defined by the structure of the organisation; present the advantages and disadvantages
5.Conclusions based on critical impact analysis of different business structures and the interrelationships between internal departments in successfully fulfilling overall business objectives.
Submission Guidelines
The submission is in the form of a report and an organizational flow chart document. You are required to make use of headings, paragraphs and sub-sections as appropriate. All work must be supported with research and referenced correctly using the Harvard referencing system (or an alternative referencing system).
You will also need to provide a bibliography using the Harvard referencing system (or an alternative referencing system). Inaccurate use of referencing may lead to issues of plagiarism if not applied correctly.
The recommended word limit for the factsheets is 1,000–2,000 words, although you will not be penalised for going under or exceeding the total word limit.
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