Module Handbook for Entrepreneurship and Business Development Academic year 2023/24
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Level of study: 5
Number of credits: 20 credits
Course/s the module belongs to: BA Business Studies
Faculty: Faculty of Sciences, Engineering and Social Sciences, Canterbury Christ Church Business School
Semester/Trimester of delivery: Semester 2
Start date of the module: April 2024
Location of study:
Study hours for the module: (usually 200 overall for a 20-credit module) Divide into:
- 24 hours Lectures/ seminars
- 48 hours Directed learning
- 128 hours Independent learning
Module leader name:
Module leader contact details:
Other teaching staff with contact details:
How to access tutorials and other module support :
Who is the module for? Second year students on the BA Business Studies
Module aims:
1.To provide you with the skills, attitudes, knowledge, and techniques needed to sustain innovation in organisations.
2.To explain various models and levels of innovation and entrepreneurial achievement as well as the traditional transformational examples, students will gain insight of how entrepreneurship capabilities can be acquired and applied to many situations: new starts, small and large firms, private, public and not-for profit sectors.
3. To reflect on the contexts in which entrepreneurship and innovation arise, and on their own abilities and attributes, students will be encouraged to consider how, as managers, they might create a climate in which innovation can flourish, and how they might themselves learn how to become more innovative, self-reliant, and opportunistic.
Brief module description/summary:
This module is designed to prove you with an understanding of the techniques and skills required to achieve success in the highly-competitive entrepreneurship and small-business-management sector. Students will consider the role of entrepreneurial innovation in developing unique products and methods of service delivery. They will be exposed to key business planning skills; how managing in an SME environment is different to that of a large organisation; how to monetise a commercial idea; and how to create social value through the establishment of both commercial and social enterprises
Module learning outcomes:
1.Understand and evaluate the concept of entrepreneurship, inter-relationship between entrepreneurship and innovation in business management, and the nature of the macro-environmental context for entrepreneurial activity.
2.Assess and critically comment upon the personal factors that influence entrepreneurial activity in a range of different contexts; analyse on how entrepreneurial capacity can be developed and evaluate the role that the development of a robust creative approach to learning capability has in the successful identification and implementation of entrepreneurial strategies.
3.Evaluate different strategies that are used by entrepreneurial organisations at start up, and during periods of growth, consolidation and underperformance;
4.Critically evaluate and reflect discursively upon the thinking and analytical techniques that can be used to identify opportunities, and recognise the alternative commercial approaches to exploiting an opportunity;
Overview of learning and teaching activities on the module:
A variety of teaching approaches is used, including lectures, seminars, case analysis, teamwork and extensive use of electronic resources for guided research.
Assessments:
The module is assessed via a business report and a case study to allow students to demonstrate the understanding on the relevant models of sustainability and the analysis of the key factors impact on the development of sustainable organisations.
Summative assessment
Type
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% weighting
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Deadline for submission of work and where assignment should be submitted
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Date for return of mark/grade and feedback and where they will be returned
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Minimum pass mark for assessment task(s)
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Business Plan
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100%
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3rd March 2025
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August 5th 2024
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40%
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- Further information about the assessment can be found at the end of this handbook, in the “assessment brief” section.
It`s important that you meet your assessment deadline to help manage your workload and ensure your timely progression to your next level of study. However, we understand that in exceptional cases you may be unable to submit your work on time or do well in your exams due to unexpected events which are short-term in nature and beyond your control. Find out more about what to do in situations such as these here.
A coursework extension or a chance to re-take your exam is not an automatic right; and to ensure fairness and transparency, exceptional circumstances requests will only be approved if they meet the criteria, are submitted on time and - where relevant - include appropriate professional evidence.
Indicative schedule of delivery: one line on what will be covered in each session; do adapt depending on whether the module is delivered weekly, in blocks or other pattern of delivery. The number of weeks should correspond to the Academic Calendar your module is aligned with. Highlighting dates for ADW and PDW in this section may help, and deadlines for assessments. Do incorporate here if field trips/visits are part of the module. Do adapt the table below to suit your needs
Example:
Session
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Indicative Content
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1
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The nature & importance of entrepreneurs
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2
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Creativity & the business idea
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3
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The Business Opportunity
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4
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Writing a Business Plan
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5
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The Marketing Plan
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6
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The Organisational Plan
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7
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The HR plan
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8
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The Financial Plan and sources of capital
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9
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Managing early growth of the new venture
Ending the venture
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10
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Risk management
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11
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International entrepreneurship opportunities
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12
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Revision
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Guidance on how to use independent study time: Allocate dedicated time in your schedule for independent study, setting clear goals and creating a distraction-free environment. Break down the material into manageable chunks, engage actively with various resources, and regularly review and reflect on your progress to optimise your independent study sessions.
Referencing system: Harvard system of Referencing.
Learning Materials/Resources:
•Barringer, BR & Ireland, RD (2015), Entrepreneurship: Successful launching new ventures, 5th edn, Pearson Prentice Hall, New Jersey.
•Burns, P. (2016) Entrepreneurship and Small Business: Start-up, Growth and Maturity 4th edn. Palgrave
•Hisrich, RD, Peters, MP & Shepherd, DA (2012), Entrepreneurship, 9th edn, Irwin McGraw Hill.
•Kuratko DF, Frederick HH & Hodgetts RM (2016), Entrepreneurship: Theory, process, practice, Asia-Pacific edn, Thomson
•Mariotti, S. and Glackin, C. (2015) Entrepreneurship: Starting and operating a small business 4th edn. Pearson
•Westhead, P., McElwee, G. and Wright, M. (2011) Entrepreneurship: Perspectives and Cases 1st edn. Financial Times/Prentice Hall
Other:
•https://www.omicsonline.org/entrepreneurship-organization-management.php
•http://www.tandfonline.com/toc/rsbe20/current
•http://www.jemi.edu.pl
•http://www.inderscience.com/jhome.php?jcode=ijeim
•http://www.inderscience.com/jhome.php?jcode=ijesb
Reassessment information:
Should you be required to take reassessment, the nature of the reassessment will be:
Original assessment
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Reassessment type
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Deadline for submission of reassessment, and where it should be submitted
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Business Plan
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Business Plan
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TBC
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This handbook should be read in conjunction with other sources:
- Student Course Handbook: for course academic information applying to all modules
- Current Student Webpages: for generic student experience information
Assessment brief/s:
You have come up with an idea for an new business in the UK. To capitalise on it, you have started your own company. As a startup entrepreneur, you are looking for prospective investors who could be channelling capital into your venture. This entails:
Elaborating on Your Business Concept:
Explain the key elements of your business concept, encompassing the concept statement`s vital components such as the product or service, target market, distinctive attributes, core values, scale of the proposed business, location, and the individuals involved. Also explain how you are going to market your venture, with an appropriate marketing plan.
Conducting Feasibility Assessments:
Undertake a thorough assessment of Industry, Market, Organisational, and Financial feasibility to ensure a well-rounded understanding of the business landscape.
Critical Evaluation of Value Chain:
Critically evaluate the key components of the value chain concerning your proposed business. This involves a meticulous examination of how these components contribute to the overall viability and success of your venture.
Identification and Discussion of Risk Management:
Utilise relevant models and concepts to identify potential risks associated with your business. Engage in a critical discussion on how these risks could be effectively managed to safeguard the sustainability and growth of your startup.
Formatting, Citation, and Referencing:
Ensure that your report adheres to appropriate formatting standards. Employ proper citation and referencing methods to acknowledge sources and maintain academic integrity throughout your submission.
This multifaceted assessment requires a strategic and analytical approach, drawing on both qualitative and quantitative aspects to present a comprehensive understanding of your startup concept and its potential challenges and opportunities.
Structure of the assignment
- Title Page
- Table of Contents
- Introduction
- Body
- Conclusion
- List of Reference
Please be aware that all the word counts mentioned for the individual sections of your plan are provided as guidelines, which could vary depending on the individual plan.
LENGTH REQUIRED
4,000 words (+/- 10%)
FORMATTING AND LAYOUT
Please note the following when completing your written assignment:
2.Writing: Written in English in an appropriate business/academic style
3.Focus: Focus only on the tasks set in the assignment.
4.Document format: Report
5.Ensure a clear title, course, and name or ID number is on a cover sheet and a reference using Harvard referencing throughout is also provided.
6.Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer reviewed. The research should be extensive.
The use of a range of information sources is expected – academic books, peer reviewed journal articles, professional articles, press releases and newspaper articles, reliable statistics, company annual reports and other company information. All referencing should be in Harvard style.