LO1 Demonstrate a systematic and critical understanding of traditional and contemporary approaches to strategy, strategic planning, and implementation, the importance of competitive advantage, and the strategic role of disruptive innovation.

MBA7061 Strategy

Assessment Brief

Key dates and details

 Assignment Task

This assignment involves preparing a Presentation and Viva Voce on Disruptive Innovation.

Learning Outcomes Assessed

This assignment has been prepared to provide you with an opportunity to demonstrate your achievement of the following module learning outcome:

Use of Generative Artificial Intelligence (GAI) Applications in this Assessment

Background

Throughout the module we will be examining a variety of strategy issues using a variety of research materials. Strategy in the context of contemporary business world will be explored, which includes an examination of global economic systems, instability, circular economy, new business practices, disruption, and business model innovation. Traditional and contemporary approaches to strategy, strategic thinking, and stakeholder engagement will be touched upon. Corporate, business, functional and network strategies will also be considered.

This assignment will encourage the students to apply the learning from the module to a topic and will be submitted in the form of a presentation and Viva Voce.  

Description of the assessment

Select ONE “Disruptive innovation” example discussed in the class (or from  your own independent research) and present a strategic analysis of chosen Disruptive innovation.

In this presentation, you are required to

1. Introduce and demonstrate critical understanding of “disruptive innovation” concept and relate it to our chosen example.
2. How can a business maintain its competitive advantage while scaling? Is there a risk of diluting the brand?
3. How do you ensure that your workforce evolves with the company as it grows? What are the key strategies for managing talent and skills gaps? 

The presentation must:

1. Use Microsoft PowerPoint or other suitable presentation software.
2. A Viva Voce-based investigation will accompany the presentation (Q&A session after the presentation).
3. Maximum 20 minutes. ( including Q&A)
4. Provide the full Harvard reference within the reference page for each item used, and the correct Harvard ‘shortened’ reference within the presentation.
5. Include both direct and indirect citations from a wide variety of sources. Include between fifteen to twenty sources. As a MINIMUM the Reference List should include four refereed academic journals and five academic books.
6. Make use of relevant core texts and research items from within the module.
7. Your cover page would be the first page of your presentation. Include Student ID number, module name, tutor name, academic year/cohort/group.

Marking Criteria: (presentation feedback template at the end)

Disruptive innovation – 20%

Strategic analysis-20%

Impacts -20%

Presentation (Visual) – 10%

Presentation (Oral) and Q&A – 15%

Research and References –15%

Minimum Secondary Research Source Requirements for both assignments: 

Level HE7 - It is expected that the Reference List will contain between fifteen to twenty sources. As a MINIMUM the Reference List should include four refereed academic journals and five academic books. You must reference all information in the presentation, using the Harvard Referencing Guide.

Important and helpful information

Late work will be subject to the penalties:

• Up to 7 calendar days late = 10 marks subtracted but if the assignment would normally gain a pass mark, then the final mark to be no lower than the pass mark for the assignment.

• More than 7 calendar days late = This will be counted as non-submission and no marks will be recorded.

Late submission of assessments on refer and those which are graded Pass/Fail only, is not permitted. Students may request an extension to the original published deadline date as described below.  

Please refer to the Module Guide for information regarding indicative reading, guidelines for the preparation and submission of assignments, and the assessment criteria.

Submission, Assessment & Feedback

Electronic copies of assignments should be submitted via ‘Turn-it-in’. Please ensure you follow the instructions provided by your module tutor and on the assessment brief.

Written feedback in the form of annotations onto your electronic submission and summary comments will be provided within three working weeks of the submission deadline, together with your internally moderated grade for the assignment.

This assessment satisfies the learning outcomes as specified in your module guide. The pass mark for this assignment is 50%.

MBA7061 Strategy – AS2

PRESENTATION FEEDBACK TEMPLATE

Programme: MBA/MSc IM                     Academic Area/Partner Centre: Regent College