Understand the position of marketing management in the modern firm.

 Re-ASSESSMENT INSTRUCTIONS 

 COMPLETING YOUR ASSIGNMENT:

• You must use Cite Them Right/ Harvard referencing system.
• You should not exceed the time limit.
• Assignment submissions are to be made anonymously. Do not write your name anywhere on your work.
• Write your student ID number at the top of every page.
• The assignment comprises more than one task, all tasks must be submitted.
• You must number all pages.

SUBMITTING YOUR ASSIGNMENT: 

To achieve full marks, you must submit your work before the deadline. Any late work must adhere to ARU late policy.

See rules 6.54-6.62: http://web.anglia.ac.uk/anet/academic/public/academic_regs.pdf

Short Term Extensions

Requests for short-term extensions will only be considered in the case of illness or other cause considered valid by ARU College.

Please use the extension request form found here:

https://forms.office.com/r/fUGFP0FtgT

Your request will be processed within five (5) working days.

For additional support contact academic@arucollege.com   

A request must normally be received and agreed in writing before the deadline. 

See rules 6.54-6.62: http://web.anglia.ac.uk/anet/academic/public/academic_regs.pdf

Exceptional Circumstances

Exceptional Circumstances  must adhere to ARU regulations and will be processed by ARU.  For further information please follow the guidance and process found here: https://web.anglia.ac.uk/anet/academic/assess/mitigation.phtml

In the first instance, when considering whether to apply for exceptional circumstances, please email academic@arucollege.com

Learning Outcomes 

Anglia Ruskin modules are taught on the basis of intended learning outcomes, and, on successful completion of this module, you will be expected to be able to demonstrate you have met these outcomes.

1.    Knowledge and Understanding: Understand the position of marketing management in the modern firm.

2.    Knowledge and Understanding: Critically evaluate the sectorial variations of marketing.

3.     Knowledge and Understanding: Understand the ethical and sustainability issues affecting marketing in the modern firm.

4.    Intellectual, practical, affective and transferable skills: Critically review the application of marketing in diverse sectors.

5.    Intellectual, practical, affective and transferable skills: Evaluate the role of marketing in society today.

6.    Intellectual, practical, affective and transferable skills: Recommend appropriate marketing actions for a specific organisation which are SMART in nature.

Assessment Description

Re-Assessment B - Group Participation Log including Group Reflection on Employability Skills Gained (100%)

Submission Deadline: 26th April 2024, 2pm.

Please evaluate the effectiveness of your group work in gaining learning experience and delivering the tasks to the Client in the real-life project through a Group Participation Log, Group Reflection and Individual Contribution Peer Review. 

During the whole project process, you should keep a Group Participation Log which is a detailed record of group activities, roles, tasks and project progression.

You should also write a Group Reflection drawing on the group participation log, which summarises the learning experience (e.g. skills and knowledge) gained from working in a team whilst undertaking the live brief project. Please assess the employability skills developed by utilising the Anglia Ruskin Graduate Capitals (ARGCs) Links to an external site.. You can also identify the areas of the proposal which could have been improved or limitations encountered during the formation of the proposal. The group reflection word limit is 1,000.

Each group member should complete an `Individual Contribution Peer Review Form` for other group members.

Marking Criteria

Group Participation Log: detailed recording of group activities, roles, tasks and project progression. Effective team and project management. 10%

Group Reflection: what was learnt from working in a team on the live brief; what skills and knowledge were gained/developed - utilising the ARU employability capitals, areas of the proposal which could have been improved/limitations encountered during the formation of the proposal. 40%

Individual Contribution Peer Review: individual contribution assessment based on other group member`s feedback. 50%

Total; 100%