Have you introduced the case study company including its mission (if available), its unique selling point, its target market and close competitors?

2024-11-15 11:54:45

STUDENT CHECKLIST FOR STRATEGIC CUSTOMER ENGAGEMENT ASSESSMENT (May 2022)

Before submitting your Strategic Customer Engagement report, we strongly recommend to go through this Checklist to ensure all key elements are included in your report. If there are any questions that you ticked NO, please contact your tutor. Alternatively, you can post it on Padlet board. https://padlet.com/Nurdilek_Dalziel/at8swre4rkht

 

Yes / No

Section 1: Introduction

(300 words; weighting: 10%)

1. Have you started with the purpose of your report?

 

2. Have you introduced the case study company including its mission (if available), its unique selling point, its target market and close competitors?

 

3. Have you cited the source(s) of the discussion clearly using Harvard referencing (i.e., no initials but just surname(s), year, and page number if a direct quote is presented)?

 

Section 2: PESTLE Analysis (500 words; weighting: 15%)

4. Do you have one table with 6 cells, each representing one PESTLE factor (the table is excluded from word count)?

 

5. Is the information in PESTLE table presented in bullet points (and not in sentences or paragraphs)?

 

6. Underneath the table do you have 2 to 4 sub-sections which are focusing on 2, 3 or 4 factors from PESTLE table and providing a detailed analysis?

 

7. Is this analysis focused on your case study (and NOT a generic discussion for businesses)?

 

8. Have you cited the source(s) of the discussion clearly using Harvard referencing (i.e., no initials but just surname(s), year, and page number if a direct quote is presented)?

 

 

Section 3: IDIC Application (1,500 words; weighting: 40%)

9. Do you have 4 separate sub-sections, each representing one IDIC step (i.e. Identify, Differentiate, Interact, Customise)?

 

10. Have you started the discussion in each sub-section with explaining what that step is about and its importance for businesses?

 

11. Then, did you present a detailed discussion of how your case study company, for example, identifies new customers and their needs and wants?

 

12. When there is no sufficient information on what the case study company is doing currently, have you talked about what they can do then (such as if you have no data available how the company differentiates its customers, then you can talk about how they can differentiate their customers)?

 

13. Going beyond generic websites, is your discussion well supported with practitioner and academic literature?

 

14. Have you cited the source(s) of the discussion using Harvard referencing (i.e., no initials but just surname(s), year, and page number if a direct quote is presented)?

 

Section 4: Three SMART Objectives (1,200 words; weighting: 30%)

15. Do you have THREE subsections, each presenting the following information?

  • SMART objective (in a table format)
  • Marketing metric (in a table format)
  • Discussion

 

16. At the start of each sub-section, have you presented a mini table with a SMART objective and a corresponding metric (which is excluded from word count)?

 

17. Are the SMART objectives on these areas?

  • customer satisfaction
  • customer experience
  • customer loyalty
  • customer acquisition
  • customer retention
  • customer growth/development

 

 

18. In your SMART objectives, have you clearly presented HOW MUCH increase (improvement) you propose, until WHEN and HOW?

 

19. Are your SMART objectives presented in this format?

To increase/improve customer satisfaction by ………%, until <month and year> (or

<by the end of …………>) by ……………………………

 

20. In the discussion underneath the each mini-table, have you discussed WHY you propose these objectives to the case company?

 

21. Is this discussion supported with some of the following?

  • screenshots from the chosen company’s website, social media sites
  • screenshots from its competitors’ website, social media sites
  • current market trends
  • evolving consumer behaviour, and so on

 

22. at the end of this discussion, have you defined the chosen metrics and highlighted its role in the assessment that particular objective?

 

23. Is the discussion in each sub-section approx. 400 words?

 

24. Is your discussion well supported with module resources, credible academic and practitioner research?

 

25. Have you cited the source(s) of the discussion using Harvard referencing (i.e., no initials but just surname(s), year, and page number if a direct quote is presented)?

 

Presentation, Structure, Referencing, Professionalism (weighting: 5%)

26. Have you referred to the module textbook and the resources from Resource List THROUGHOUT the report?

 

27. Have you cited guest speakers correctly (please see Padlet for guidance)?

 

28. Have you used 1.15 line spacing and 11-point Calibri?

 

29. Is the language clear, professional, free of spelling / grammatical errors?

 

30. Are you aware that the deadline is Friday, 13 May 12:00 NOON (UK time)?

 
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