You are working for a company. Your organisation has given you a responsibility to write a memo for the staff Christmas Party. The memo aims to attract your colleagues to attend the Christmas Party.

2024-11-08 14:42:39

 

Module code:

BMAF001-20

Module title:

Communication for Professionals

Assignment:

S2. A Writing Collage

Word count:

Equivalent to 1000 words

Contribution to module

mark:

40% of overall grade

Module leader:

 

Learning outcome assessed:

Your ability to understand different styles of written

communication and how they are used in business and management.

Submission deadline:

1st November 2024 (Time: 23:59)

S2. Assessment Brief

For this assessment, you will be required to go through a set of written business communication tasks and decide on the most appropriate solution or treatment for each case scenario.

Task 1 – Memo (500 words)

You are working for a company. Your organisation has given you a responsibility to write a memo for the staff Christmas Party. The memo aims to attract your colleagues to attend the Christmas Party. In the memo you will also provide the details of the Party (what, when, where and why).

Task 2 – Email to promote your organisation (500 words)

Choose an organisation. Write an email to another organisation’s manager or an individual prospect about the services/products that your organisation offers. You aim to convince them why they should buy your services/products over your competitors.

Please note that you will not be heavily relying on the company website and copy- pasting the information. You are required to demonstrate your persuasive writing skills using the information present in the company website. 

Criteria:

The writing collage will be marked according to the following criteria:

●Written communication skills (35%): Convey clear and concise messages, achieve the objective, and adapt the right tone to help facilitate effective and good quality communication.

●Influencing and negotiation skills (30%): Present ideas convincingly, balance your arguments, justify your points, and support them with relevant examples (e.g., refer to your research on sustainability) using your influencing and negotiation skills.

●Presentation and word count (25%): Use professional formats, appropriate structure, and design in presenting your answer, and adhere to the required word count.

●Accuracy of written communication skills (10%): Ensure your work is clearly communicated with no mistakes in grammar, vocabulary, spelling and punctuation.

 

Marking Criteria for S2 – Writing Collage

Criteria

%

F. 0-39

Poor quality

E. 40-49

Satisfactory quality

D. 50-59

Sound quality

C. 60-69

Good quality

B. 70-79

Excellent quality

 A. 80-100

Outstanding quality

Written communication skills:

•objective achieved

•concise and clear message

•appropriate tone and effective style

35%

The work is of poor quality. The message is not clear, and the objective is often not (or not at all) achieved. The tone and style applied seem inadequate.

The quality of communication is satisfactory. The objective is not always achieved. The message is not always clear/effective and seems either lengthy or too general in places. The tone is adequate overall but needs improvement along with the style.

The quality of the communication is sound. The message is clear overall but should be more concise/or more detailed. The set objective is achieved. The tone and style and adequate in general but should be addressed and improved in places.

This is a good quality of professional communication. The objective is always achieved, and the message is clear and concise. The tone and style are appropriate throughout.

Extremely effective professional communication of excellent quality. The message is concisely conveyed, and the goal is skilfully achieved. The appropriate tone and style throughout help facilitate it.

Outstanding readability and overall quality of communication. An outstanding example of a professional and concise message with the excellent tone and style used to convey it.

Influencing and negotiation skills:

•ideas presented convincingly; points justified

•influencing and negotiation skills

30%

Very little or no logic in the presentation of ideas which are limited. No or very little influencing and negotiation skills demonstrated.

A satisfactory attempt. Limited language of persuasion is used, and a narrow range of arguments is presented. A weak demonstration of balanced arguments as part of the negotiation.

Sound presentation of ideas/ strategies. Some language off persuasion is used but needs improvement. The arguments presented need a better balance to demonstrate your ability to reach an agreement as part of the negotiation.

Convincing presentation of ideas/strategies. Good range off persuasive language is used. However, some more work on clarity and greater depth in argumentation is needed.

Excellent presentation of ideas/strategies, which demonstrates deep insight into the subject of discussion. Your arguments demonstrate excellent use of negotiation and persuasion, where both the balance and breadth of the argumentation is considered.

As before, plus: outstanding negotiation and influencing skills demonstrated through the selection of relevant and original arguments.

Presentation and word count:

•design/layout of the e-mail and memo

•font type/size

•spacing and paragraphing

•word count

25%

The presentation of your answers is poor in format and completeness. Major improvement needed in the design. The word count substantially falls below the requirement.

The presentation of your answers is satisfactory in format and completeness. More thought could have been put into the design, font application, spacing and paragraphing. The word count just about adheres to the requirement.

The presentation of your answers is sound in format, structure, and completeness. There are no major problems with the visual appearance, which is rather standard. However, some improvement is still needed in design, font application, spacing and paragraphing. The word count could have been higher.

The presentation of your answers is professional, good in format, structure, and completeness. Good application of design, spacing and paragraphing, and/or word count. However, some minor improvements needed in places.

Excellent in format, structure, and completeness. The presentation of your answers is of the highest professional standards. No improvement in design, spacing and paragraphing, and/or word count needed.

The presentation of your answers is outstanding in every aspect off format, structure, and completeness. A real care and thought have gone into it. Top professional standard.

Accuracy of written communication skills:

grammar, vocabulary, spelling, punctuation

10%

Exceedingly high number of errors. Major improvement needed in more than one of the following: grammar, vocabulary, spelling, punctuation.

Satisfactory accuracy. Major improvement needed to be made to one these four areas: grammar, vocabulary, spelling, punctuation.

There are a small number of errors in grammar, vocabulary, spelling, and punctuation.

There are hardly any errors in grammar, vocabulary, spelling, or punctuation.

Excellent work. There are no noticeable errors in grammar, vocabulary, spelling, or punctuation.

The assignment is flawless in terms of the accuracy of the language used. There are no errors in grammar, vocabulary, spelling, punctuation.
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