You will self-organise into a group of 3-5 members. Choose an organisation. Your chosen organisation must have publicly available information on its Corporate Social Responsibility activities.

Module code:

BMAF001-20

Module title:

Communication for Professionals

Assignment:

S1. Group Presentation (Online presentation will be taken in week 8, 9 and 10 by tutorial teacher)

Word count:

2000 words

Contribution to module mark:

60% of overall grade

Module leader:

 

Learning outcome:

Your ability to communicate verbally in business including presentations skills and influencing skills

Submission deadline:

7st October 2024 (Time: 23:59)

S1. Assessment Brief

Task:

You will self-organise into a group of 3-5 members. Choose an organisation. Your chosen organisation must have publicly available information on its Corporate Social Responsibility activities.

Using the information on

  • What is corporate social responsibility?
  • What are the benefits of corporate social responsibility for organisations? Use some examples to support your arguments.
  • What is your chosen organisation doing to fulfil its corporate social responsibility? 

Your group will work to

a) Prepare a presentation (main slides + explanation slides). Circa 2000 words.

b) The full presentation must contain main (approx. 8-10) slides followed by 6-12 explanation slides.

c) The explanation slides should contain relevant information that supports the main points of the presentation, for example, it may identify additional benefits or concerns, explanations, and justifications, or provide tables, graphs or figures or other details which would be too crowded in the main slides.

d) A full reference list should be included in a separate slide at the end. Do not use footnotes in your slides.

e) Citations and references should be provided using the Harvard style.

Submission Format: each member of the group will submit the group PowerPoint file of the presentation in Turnitin.

Live presentation – your group will do the online presentation in week 8, 9, and 10 on the allocated date and time. Tutors will digitally record the MS Team session and keep the files for moderation purposes. You should work collectively to develop all aspects of the brief. However, to keep things interesting when presenting, please rotate through slides with a variety of speakers. It is not acceptable for one student to just do the introductions only. Each member is required to present for 5 minutes.

Criteria:

The individual presentation will be marked according to the following criteria:

a) Knowledge and understanding (30%): show knowledge and understanding of topic/ business issues to be discussed.

b) Presentation skills (40%): communicate effectively showing influencing skills, apply logical structure and demonstrate appropriate use of visual aids.

c) Time management (10%): deliver presentation effectively within allocated time.

d) Referencing and accuracy of language (20%): use appropriate Harvard referencing style in preparing and presenting materials, and use language accurately (grammar, vocabulary, spelling, punctuation).

 

Criteria

%

Fail 0-39

Poor quality

E. 40-49

Satisfactory quality

D. 50-59

Sound quality

C. 60-69

Good quality

B. 70-79

Excellent quality

A. 80-100

Outstanding quality

Knowledge and understanding

30%

 

Little or no understanding of the required content of the presentation. Some ideas presented but with little or no logical development. Explanations are often confusing.

Adequate understanding of some of the required content of the presentation. Very general presentation of an idea/event which lacks clarity and detail. Some confusing explanations.

A sound understanding of all (or nearly all) of the required elements of the presentation. A functional idea presented but needs development and greater detail. Sound explanations.

A clear, detailed, and convincing coverage of all the required elements. A good functional idea presented with detailed explanation. Good explanations.

Authoritative, clear, and confident coverage of all the required elements. A clear functional idea presented, and excellent understanding shown. Excellent explanations backed up with relevant examples.

Outstanding coverage of all the required elements. An outstanding presentation of a clear functional idea and perfect understanding shown of how the idea will work. Outstanding explanations backed up with relevant examples.

Presentation skills – structure, how fluently content is expressed, influencing skills, the use of visual aids

•  application of logical structure

•  influencing skills

•  effective communication

•  appropriate use of visual aids

40%

 

Little or no logic in the structure of the presentation. The overall flow of the presentation is confusing and unconvincing. The use of visual aids is poor and requires major improvement. Very little or no influencing skills demonstrated. Poor communication skills.

The presentation lacks clarity and is not always easy to follow. The structure and flow of the presentation is quite poor and unconvincing. The use of visual aids is not very engaging and requires improvement. Some attempts were made to use influencing skills but not always successful. Satisfactory communication skills that need improvement.

The presentation is sound in clarity and structure. The overall flow of the presentation is reasonable and rather convincing. The use of visual aids is appropriate but needs improvement. Influencing skills are adequate. Sound communication skills overall.

The presentation is very clear. Care and thought have gone into the structure and smooth flow of the presentation. The visual aids are appropriate and effective. Influencing skills are skilfully used. Overall, good communication skills demonstrated.

The presentation is of an excellent standard - very clearly and professionally delivered, logically structured, with a very good use of visual aids.  An excellent example of professional communication with influencing skills used very effectively.

Outstanding integration of content throughout the presentation, logical and easy to follow structure. The use of visual aids is very imaginative. Outstanding influencing skills demonstrated. A professional communication at its highest standard.

Time management

•  effective delivery within the allocated time

10%

Significantly under or over- time, the presentation has clearly not been tried out.

Presentation is either rushed, where many aspects are not covered, or covered inadequately, or presentation drags and/or becomes repetitive.

Right length of the presentation, but some material is not covered as a result/or over- runs.

Presentation delivered on time. Good evidence of planning.

Very well planned and timed presentation.

Outstandingly planned and perfectly timed and organised presentation.

Referencing and accuracy of language

•  appropriate Harvard referencing style

•  accuracy of the language (grammar, vocabulary, spelling, punctuation)

20%

Major errors in referencing or no referencing. Harvard Referencing Style not used. Exceedingly high number of language errors.

References are used, but in a very poor manner (i.e., only reference list or only in text referencing is used). Major improvement needs to be made to one of these areas: grammar, vocabulary, spelling, punctuation.

Basic references have been provided, with some mistakes in the application of the Harvard Referencing style. Few issues with one of these areas: grammar, vocabulary, spelling, punctuation.

Good referencing which supports the presentation well; however, with minor mistakes in the application of the Harvard Referencing style. There are hardly any errors in grammar, vocabulary, spelling, or punctuation.

Excellent referencing – very accurate, skilful, and appropriate. The sources excellently support the presentation. No noticeable errors in grammar, vocabulary, spelling, punctuation.

Flawless referencing, an outstanding range of sources. There are no errors in grammar, vocabulary, spelling, punctuation.

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