Choose a FMCG (Fast Moving Consumer Goods) company for your report: Write a report to analyse how the changes in the marketplace over the past 5 years

2025-01-10 16:12:02

ASSIGNMENT BRIEF

Module title

Creative Change and Innovation - FB22B

Module code

BUS7B28

Module leader

 

Assessment title

Assessment 2 Report

Launch date

June 2022

Submission deadline

Tuesday 6th September 2022

Expected date for return of marks and feedback

Tuesday 27th September 2022

Module outcomes assessed

Would students please note that achievement of the learning outcomes for this assessment is demonstrated against the assessment criteria shown below (which are not necessarily weighted equally). 

Assessment weighting

70%

Word count (if relevant)

2400

Assessment task details:

Task: Choose a FMCG (Fast Moving Consumer Goods) company for your report:  Write a report to analyse how the changes in the marketplace over the past 5 years have influenced their creativity and change management and how it has impacted their existing product range and overall performance. 

Submission instructions - What should be the format of the submission? / Where should it be submitted?

A single Word document only, containing just your assignment with reference list included. Please do not submit on this brief document. A template is provided below the which should be followed. Please submit online via the appropriate Turnitin submission on the module space.

Hints and tips

Assessment Template

Please use these headings within your submission. Sub-headings may be added if necessary.                 

Executive Summary- Overview of the contents of the report

Overview of the FMCG company 100 words max- Brief overview of the company.

Analysis of Consumer Demand 850 word approx- Define how change in consumer demand has affected their creativity and discuss the main drivers in satisfying the market. Analyse the various components of change in the most important areas of their strategic plans.   

Analysis of Technological Advancement & Change Management 850 words approx- Critically evaluate how the company has embraced technological advancement in the areas of change management, and how it has been influenced by environmental issues, in particular the effect of the recent pandemic.                  

Impact of Change and suggestions for the future- Conclusions and Recommendations-(500 words approx.) conclusions of findings from your analysis and recommendations the FMCG will take.

References

Appendices

Additional Guidance:

All submitted work is expected to observe academic standards in terms of referencing, academic writing, use of language etc. Failure to adhere to these instructions may result in your work being awarded a lower grade than it would otherwise deserve.

 

Marking and moderation

The work will be 1st marked and internally and externally moderated. 

Please see Marking Criteria below


Grade Boundaries

%

 

Criteria/Learning outcomes

0

1-29%

30-39%

40 – 49%

50 – 59%

60 – 69%

70 – 79%

80 – 89%

90-100%

Total

N.S

Unsatisfactory

Minimum

 

Satisfactory

 

Fairly good

 

Good

 

Excellent

 

Exceptional

 

Outstanding

 

Criteria 1:

Choose a FMCG (Fast Moving Consumer Goods) company and show how the changes in the marketplace over the past 5 years have influenced their existing product range. 30%

 

Does not meet the learning outcome and criteria to pass the assignment

Minimum understanding and knowledge of key ideas in change management. Lacks systematic, in depth engagement with key concepts.

 

Satisfactory understanding and knowledge of key ideas in change management. Satisfactory systematic, in depth engagement with key concepts.

 

Fairly good understanding and knowledge of key ideas in change management. Fairly good systematic, in-depth engagement with key concepts.

 

Good understanding and knowledge of key ideas in change management. Good systematic, in depth engagement with key concepts.

Excellent understanding and knowledge of key ideas in change management. Excellent systematic, in depth engagement with key concepts.

Exceptional understanding and knowledge of key ideas in change management. Exceptional systematic, in depth engagement with key concepts.

Outstanding understanding and knowledge of key ideas in change management. Outstanding systematic, in depth engagement with key concepts.

 

Criteria 2:  

Define how change in consumer demand has affected their creativity and discuss the main drivers in satisfying the market. Analyse the various components of change in the most important areas of the strategic plan. 30%

 

Does not meet the learning outcome and criteria to pass the assignment

Minimum analysis, enquiry, and critical evaluation.  Arguments are poorly developed with minimum support from research to make judgements or find solutions. Ideas are poorly communicated.

 

Satisfactory analysis, enquiry, and critical evaluation.  Arguments are satisfactorily developed with satisfactory support from research to make judgements or find solutions.

Ideas are satisfactorily communicated.

Fairly good analysis, enquiry, and critical evaluation.  Development of arguments is fairly good with fairly good support from research, to make judgements or find solutions.

Communication of ideas is fairly good.

 

Good analysis, enquiry, and critical evaluation.  Development of arguments is good with good support from research, judgements or find solutions.

 

Communication of ideas is good.

 

Excellent analysis, enquiry, and critical evaluation.  Development of arguments is excellent with excellent support from research to make judgements or find solutions. Communication of ideas is excellent.

 

Exceptional analysis, enquiry, and critical evaluation.  Development of arguments is exceptional with exceptional support from research to make judgements or find solutions. Communication of ideas is exceptional.

Outstanding analysis, enquiry, and critical evaluation.  Development of arguments is outstanding with outstanding support from research to make judgements or find solutions. Communication of ideas is outstanding.

 

 

Criteria 3:  

Critically evaluate the importance of the technological advancement in the area of management change and how it has been influenced by environmental issues and in particular the effect of the recent pandemic. 25%

 

Does not meet the learning outcome and criteria to pass the assignment

Minimum understanding and knowledge of key ideas in technological advancements and environmental analysis. Lacks systematic, in depth engagement with key concepts.

 

Satisfactory understanding and knowledge of key ideas  in technological advancements and environmental analysis. Satisfactory systematic, in depth engagement with key concepts.

 

Fairly good understanding and knowledge of key ideas  in technological advancements and environmental analysis. Fairly good systematic, in depth engagement with key concepts.

 

Good understanding and knowledge of key ideas in technological advancements and environmental analysis. Good systematic, in depth engagement with key concepts.

Excellent understanding and knowledge of key ideas in technological advancements and environmental analysis. Excellent systematic, in depth engagement with key concepts.

Exceptional understanding and knowledge of key ideas in technological advancements and environmental analysis. Exceptional systematic, in depth engagement with key concepts.

Outstanding understanding and knowledge of key ideas in technological advancements and environmental analysis. Outstanding systematic, in depth engagement with key concepts.

 

Criteria 4:

Quality of the written work. Clear structure to the work and correct spelling was used throughout (10%)

 

Inadequate or incomplete

Written to a poor standard, poor English, and Grammar.

Satisfactory attempt to construct a fluent and coherent argument. Spelling mistakes and grammatical errors present. Accurate and written to a satisfactory standard

Fairly good attempt to construct a fluent and coherent argument.  Legible and carefully proofread. Spelling mistakes and grammatical errors non-existent). Accurate and written to an adequate standard

Good attempt to construct a fluent and coherent argument.  Legible and carefully proofread Spelling mistakes and grammatical errors non-existent. Accurate and written to a very good standard

Power and persuasive conclusion made, based upon the analysis/evaluation presented.

Spelling mistakes and grammatical errors non-existent. Accurate and written to a very excellent standard

Exceptionally powerful and persuasive conclusion made, based upon the analysis/evaluation presented.

Spelling mistakes and grammatical errors non-existent. Accurate and written to a very exceptional standard

Outstanding, original, and persuasive conclusion made, based upon the analysis/evaluation presented. Spelling mistakes and grammatical errors non-existent. Accurate and written to an outstanding standard

 

Criteria 5: Harvard Referencing formatting and use of source material

(5%)

 

Inadequate or incomplete

No references in text with errors in text and list of sources and/or only websites used.

Many omissions of references and format errors in text with omissions and format errors on list of sources.

Occasional omission of reference in text with some format errors in text and list of sources. Limited range of source material.

Good range of source material. All sources acknowledged in text with minor format error in text or list of sources.

Broad range of source material. All sources acknowledged in text and appropriately referenced in line with LBS Harvard referencing.

Exceptional range of source material. All sources acknowledged in text and appropriately referenced in line with LBS Harvard referencing.

Outstanding range of current and field leading source material. All sources acknowledged in text and appropriately referenced in line with LBS Harvard referencing.

 

All marks/grades remain indicative until they have been considered and confirmed by the Assessment Board- Total

 


 

%

Level 7 Generic Marking Criteria

Distinction

 

90-100

Outstanding:  Outstanding systematic understanding of knowledge and critical awareness of current problems and/or new insights, informed by the forefront of the academic discipline, field of study or area of professional practice.  The work demonstrates an outstanding knowledge of techniques applicable to research and advanced scholarship.  Application of knowledge is original with outstanding practical understanding of how established techniques of research and enquiry are used to create and interpret knowledge in the subject discipline.

Work evidences outstanding critical evaluation of current research, advanced scholarship and methodologies to propose new hypotheses if appropriate.  There is evidence of outstanding systematic and creative management of complex issues to make sound judgements in the absence of complete data. Outstanding communication of conclusions to specialist and non-specialist audiences. 

Outstanding self-direction and originality in tackling and solving problems with evidence of an outstanding ability to advance personal knowledge and understanding and to develop new skills at a high level.

An outstanding display of the qualities and transferable skills needed for employment that require initiative and personal responsibility, complex decision-making and independent learning for continued professional development.

80-90

Exceptional:  In most areas, the qualities required for the grade above are displayed, though there may be negligible errors.

70-79

Excellent:  In most areas, the qualities required for the grade above are displayed.  There may be negligible errors and some minor inaccuracies/omissions.

Pass

 

 

 

 

60-69

Very Good:  Very good systematic understanding of knowledge and critical awareness of current problems and/or new insights, informed by the forefront of the academic discipline, field of study or area of professional practice.  The work demonstrates a very good knowledge of techniques applicable to research and advanced scholarship.  Application of knowledge is original with very good practical understanding of how established techniques of research and enquiry are used to create and interpret knowledge in the subject discipline.

Work evidences very good critical evaluation of current research, advanced scholarship and methodologies to propose new hypotheses if appropriate.  There is evidence of very good systematic and creative management of complex issues to make sound judgements in the absence of complete data. Very good communication of conclusions to specialist and non-specialist audiences. 

Very good self-direction and originality in tackling and solving problems with evidence of a very good ability to advance personal knowledge and understanding and to develop new skills at a high level.

A very good display of the qualities and transferable skills needed for employment that require initiative and personal responsibility, complex decision-making and independent learning for continued professional development.

50-59

Fairly Good:  Fairly good systematic understanding of knowledge and critical awareness of current problems and/or new insights, informed by the forefront of the academic discipline, field of study or area of professional practice.  The work demonstrates a fairly good knowledge of techniques applicable to research and advanced scholarship.  Application of knowledge is original with fairly good practical understanding of how established techniques of research and enquiry are used to create and interpret knowledge in the subject discipline.

Work evidences fairly good critical evaluation of current research, advanced scholarship and methodologies to propose new hypotheses if appropriate.  There is evidence of fairly good systematic and creative management of complex issues to make sound judgements in the absence of complete data. Fairly good communication of conclusions to specialist and non-specialist audiences. 

Fairly good self-direction and originality in tackling and solving problems with evidence of a fairly good ability to advance personal knowledge and understanding and to develop new skills at a high level.

A fairly good display of the qualities and transferable skills needed for employment that require initiative and personal responsibility, complex decision-making and independent learning for continued professional development.

40-49

Satisfactory:  Satisfactory systematic understanding of knowledge and critical awareness of current problems and/or new insights, informed by the forefront of the academic discipline, field of study or area of professional practice.  The work demonstrates a satisfactory knowledge of techniques applicable to research and advanced scholarship.  Application of knowledge is original with satisfactory practical understanding of how established techniques of research and enquiry are used to create and interpret knowledge in the subject discipline.

Work evidences satisfactory critical evaluation of current research, advanced scholarship and methodologies to propose new hypotheses if appropriate.  There is evidence of satisfactory systematic and creative management of complex issues to make sound judgements in the absence of complete data. Satisfactory communication of conclusions to specialist and non-specialist audiences. 

Satisfactory self-direction and originality in tackling and solving problems with evidence of a satisfactory ability to advance personal knowledge and understanding and to develop new skills at a high level.

A satisfactory display of the qualities and transferable skills needed for employment that require initiative and personal responsibility, complex decision-making and independent learning for continued professional development.

Refer/Fail

35-39

Marginal Refer/Fail:  Some systematic understanding of knowledge and critical awareness of current problems and/or new insights, informed by the forefront of the academic discipline, field of study or area of professional practice.  The work demonstrates some knowledge of techniques applicable to research and advanced scholarship.  Application of knowledge is original with some practical understanding of how established techniques of research and enquiry are used to create and interpret knowledge in the subject discipline.

Work evidences limited critical evaluation of current research, advanced scholarship and methodologies to propose new hypotheses if appropriate.  There is some evidence of systematic and creative management of complex issues to make sound judgements in the absence of complete data. Limited communication of conclusions to specialist and non-specialist audiences. 

Some self-direction and originality in tackling and solving problems with evidence of a limited ability to advance personal knowledge and understanding and to develop new skills at a high level.

A limited display of the qualities and transferable skills needed for employment that require initiative and personal responsibility, complex decision-making and independent learning for continued professional development.(Compensation is possible within regulations of board for undergraduate & postgraduate level). 

30-34

Refer/Fail: Minimal systematic understanding of knowledge and critical awareness of current problems and/or new insights, informed by the forefront of the academic discipline, field of study or area of professional practice.  The work demonstrates minimal knowledge of techniques applicable to research and advanced scholarship.  Application of knowledge is original with minimal practical understanding of how established techniques of research and enquiry are used to create and interpret knowledge in the subject discipline.

Work evidences minimal critical evaluation of current research, advanced scholarship and methodologies to propose new hypotheses if appropriate. Evidence of systematic and creative management of complex issues to make sound judgements in the absence of complete data is lacking. Limited communication of conclusions to specialist and non-specialist audiences. 

Minimal self-direction and originality in tackling and solving problems with evidence of a limited ability to advance personal knowledge and understanding and to develop new skills at a high level.

Minimal display of the qualities and transferable skills needed for employment that require initiative and personal responsibility, complex decision-making and independent learning for continued professional development.

1-29

Clear Refer/Fail: Unsatisfactory systematic understanding of knowledge and critical awareness of current problems and/or new insights, informed by the forefront of the academic discipline, field of study or area of professional practice.  The work lacks knowledge of techniques applicable to research and advanced scholarship.  Application of knowledge is unoriginal without practical understanding of how established techniques of research and enquiry are used to create and interpret knowledge in the subject discipline.

Work lacks critical evaluation of current research, advanced scholarship and methodologies to propose new hypotheses if appropriate. Evidence of systematic and creative management of complex issues to make sound judgements in the absence of complete data is insufficient. Poor communication of conclusions to specialist and non-specialist audiences. 

Inadequate self-direction and originality in tackling and solving problems with little to no ability to advance personal knowledge and understanding and to develop new skills at a high level.

Work does not display the qualities and transferable skills needed for employment that require initiative and personal responsibility, complex decision-making and independent learning for continued professional development. 

 

0

Refer/Fail: Non-submission

 

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