Compare and contrast a variety of strategic models to develop and critically evaluate business start-up ideas.

 

Module title

BMM6302 Enterprise and Creativity

Assignment number and title

Assessment 2 (20%)

Assignment type

Business Plan Presentation

Learning outcomes (see Module Handbook for all learning outcomes)

  • Compare and contrast a variety of strategic models to develop and critically evaluate business start-up ideas.
  • Appraise the impact of various environmental/market/competition factors on the development of a new business.
  • Design a detailed and viable business plan, reflecting on key business functional areas
  • Produce your business proposal effectively and creatively, appropriate to a variety of audiences

  • The use of recommended resources and materials to provide the evidence and support the business idea.
  • A clear articulate outline of what the proposed enterprise will do.
  • The main elements of the final business plan.

In addition, you will also be graded for:

  • Quality and creativity of presentation
  • Content flow
  • Materials used in your presentation
  • Time management

Is there a size limit?

The presentation should be a maximum of 10 minutes long, with 5 minutes of questions and answers.

Submission deadline

Feedback date

28th Feb 2023

Within 20 working days

Compare and contrast a variety of strategic models to develop and critically evaluate business start-up ideas.

  • The use of recommended resources and materials to provide the evidence and support the business idea.
  • A clear articulate outline of what the proposed enterprise will do.
  • The main elements of the final business plan.

In addition, you will also be graded for:

  • Quality and creativity of presentation
  • Content flow
  • Materials used in your presentation
  • Time management

Is there a size limit?

The presentation should be a maximum of 10 minutes long, with 5 minutes of questions and answers.

 

What do I need to do to pass?

 

 

How do I produce high-quality work that merits a good grade?

 

Appraise the impact of various environmental/market/competition factors on the development of a new business.

How will my assignment be marked?

You will be marked according to the marking criteria below under the following headings:

  • Overall viable business model & concept 20%
  • Business feasibility and analysis (20%)
  • Overall quality and creativity of presentation (20%)
  • Background evidence, resources and materials used (20%)
  • Questions and answers (15%)
  • Referencing and academic skills (5%)

 

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