LO4:Apply theory of business event management to a proposed live event project or case study, with consideration of effective event planning, design, development, marketing and branding.

Course/Programme:

BA (Hons) Marketing Management

Level:

5

Module Title:

Business Event Management

Assignment title:

Group Presentation

Assignment number:

Component 1

Weighting:

40% Presentation

Date given out:

Submission date:

10/12/2023

Eligible for late submission (3 working days, with penalty)?

Yes

Method of submission:

X

Online only

Online and paper copy

Special instructions for submission (if any):

15 min Group work presentation

Date for results and feedback:

14/01/2023

Learning outcomes assessed

Apply theory of business event management to a proposed live event project or case study, with consideration of effective event planning, design, development, marketing and branding.

To include

Weightage %

Introduction of the group members

Introduction  

• Introduction to the proposed live business event you are planning, stating the aim and objectives of the events.

• State the expectations towards the successful implementation of the business event.

• Brief overview of the topics that will be covered in the presentation.

5%

Understanding of the business event management theories and use them for planning and organising the event:

• Discuss the theories and reason behind using them for planning your event. Justify with examples.

• Identify the details of planning, event design and management in a structured way.

20%

Marketing plan and budget allocation:

• Discuss the marketing initiative you want to undertake (theories, planning, implementing)
• How you will be allocating resources for the event, support your answer with theories.
• Provide your structured budget allocation details.

20%

Risk Management:

• Assess the possible risks you might face while arranging your business event.
• Demonstrate the action plan for addressing those risk factors, and justify your answers.

20%

Stakeholders:

• Analyse the potential stakeholders for your business event, discussing how you will manage them.
• Provide the initiatives that you will use to communicate about your business event with your potential stakeholders.

20%

Conclusion

• Evaluate the overall business event planning and implementation process.
• Discuss how this evaluation can lead you to continuous improvement.

10%

Reference list (where applicable)

• Harvard referencing style to be used.

5%

Presentation

Home - Presentation - ATK - Learning and Teaching at University of Suffolk (uos.ac.uk)

Referencing and Plagiarism

Home - Referencing and Plagiarism - Learning and Teaching at University of Suffolk (uos.ac.uk)

Level 5

Following the FHEQ, at the end of Level 4 students will be expected to have a sound knowledge of the basic underlying concepts and principles of a subject, and an ability to evaluate and interpret these within the context of that area of study. They should be able to present, evaluate and interpret qualitative and quantitative data in order to develop lines of argument and make sound judgements in accordance with basic theories and concepts of their subject(s) of study. They will have learned how to take different approaches to solving problems, and will be able to communicate the results of their study/work accurately and reliably, and with structured and coherent arguments.

Assessment category

Introductory knowledge and understanding of the basic underlying concepts and principles of the subject(s)

Cognitive and intellectual skills

Application of theory to practice (for programmes with a professional practice element)

Reading and referencing

Presentation, style and structure

Work that significantly exceeds the specified word limit may be penalized

Pass mark, demonstrating achievement of all associated learning outcomes

90%-100%

Excellent work showing flawless understanding of the basic underlying concepts and principles of the subject(s).

Insightful and accurate presentation, interpretation and evaluation of concepts or evidence, facilitating eloquent and proportionate development of judgements or arguments. Evidence a deep understanding of the subjects’ key stances

Sophisticated application of theory to practice, demonstrating insightful selection of theory and flawless application to practice

Insightful and effective use of a carefully selected range of relevant reading, including research-informed literature where relevant. Consistently accurate application of referencing.

Exemplary presentation of work that is fluent and flawless throughout.

80%-89%

High quality work showing fluent understanding of the basic underlying concepts and principles of the subject(s).

Excellent presentation, interpretation and evaluation of concepts or evidence, facilitating a highly logical, coherent and balanced development of judgements or arguments. Critiques a variety of stances meaningfully,

Excellent application of theory to practice, with all links fully appropriate and meaningfully applied.

Consistent engagement with a refined range of relevant reading, including research-informed literature where relevant. Consistently accurate application of referencing.

Highly effective presentation of work that is coherently structured and clearly expressed throughout.

70% – 79%

Commendable work showing detailed understanding of the basic underlying concepts and principles of the subject(s).

Effective presentation, interpretation and evaluation of concepts or evidence, facilitating a logical, coherent and balanced development of judgements or arguments incorporating multiple stances.

Effective application of theory to practice, with the student making highly appropriate and carefully expressed links between the two

Consistent engagement with a wide range of relevant reading, including research-informed literature where relevant. Consistently accurate application of referencing.

Well-formed presentation of work that is coherently structured and expressed throughout. Clear and logical

Level 4

Introductory knowledge

Cognitive and intellectual skills

Application of theory to practice

Reading and referencing

Presentation, style and structure

Pass mark, demonstrating achievement of all associated learning outcomes

60% – 69%

Work of solid quality showing competent and consistent understanding of the basic underlying concepts and principles of the subject(s)

Good presentation, interpretation and evaluation of concepts or evidence, facilitating a logical and coherent development of judgements or arguments that shows awareness of other stances.

Sound application of theory to practice, with the student making appropriate, well-developed and articulated links between the two.

Engagement with a wide range of relevant reading. Sound application of referencing, with no inaccuracies or inconsistencies.

Competent presentation of work in terms of structure and clarity of expression.

50% – 59%

Adequate work showing understanding of the basic underlying concepts and principles of the subject(s), but lacking depth and breadth.

Adequate presentation, interpretation and evaluation of concepts or evidence, facilitating a largely logical and coherent development of judgements or arguments. An emerging awareness of other stances.

Consistent and accurate application of theory to practice, with the student making appropriate links between the two.

Engagement with an appropriate range of reading beyond essential texts. Referencing may show minor inaccuracies or inconsistencies.

Work is structured in a largely coherent manner and is for the most part clearly expressed.

40% – 49%

Simple factual approach showing limited understanding of the basic underlying concepts and principles of the subject(s). Narrow or misguided selection of material, with elements missing or inaccurate.

A limited use of concepts or evidence to support emerging judgements or arguments, although not always logical or coherent and with inaccuracies.

Relevant theoretical knowledge and understanding applied in practice, but with students not always making logical links between the two.

Evidence of reading, largely confined to essential texts, but mainly reliant on taught elements. Referencing may show inaccuracies and/or inconsistencies.

Ordered presentation in which relevant ideas / concepts are reasonably expressed.

Level5

Introductory knowledge

Cognitive and intellectual skills

Application of theory to practice

Reading and referencing

Presentation, style and structure

Marginal fail

35% - 30%

Weak work showing limited, fragmentary understanding of the basic underlying concepts and principles of the subject(s). Work characterised by inaccuracies, irrelevant material and/or absence of appropriate information.

Largely descriptive work, with limited effort made to use concepts or evidence to develop judgements or arguments. Information accepted uncritically, with unsubstantiated opinions evident.

Limited understanding of the application of theory to practice, with the student often not making appropriate links between the two.

Poor engagement with essential texts and no evidence of wider reading. Heavily reliant on taught elements. Inconsistent and weak use of referencing.

Work is loosely, and at times incoherently, structured, with information and ideas often poorly expressed.

Fail

20% – 34%

Unsatisfactory work showing weak and flawed understanding of the basic underlying concepts and principles of the subject(s), for example through serious inaccuracies, inclusion of a significant amount of irrelevant material and/or absence of appropriate information.

Descriptive work with no effort made to use concepts or evidence to develop judgements or arguments. Views expressed are often illogical, invalid or irrelevant. Minimal or no use of evidence to back up views.

Weak understanding of the application of theory to practice, with only occasional evidence of the student making appropriate links between the two.

Limited evidence of reading and/or reliance on inappropriate sources. Limited engagement with taught elements. Very poor use of referencing.

Work is poorly presented in a disjointed and incoherent manner. Information and ideas are very poorly expressed, with weak English and/or inappropriate style.

< 20%

Highly unsatisfactory work showing major gaps in understanding of the basic underlying concepts and principles of the subject(s). Inclusion of largely irrelevant material, absence of appropriate information and significant inaccuracies.

Work is largely irrelevant or inaccurate, characterised by descriptive text and unsubstantiated generalisations. Complete lack of evidence to back up views.

Very weak theoretical knowledge and understanding, with no evidence of appropriate application in practice.

No evidence of reading or engagement with taught elements. Absent or incoherent referencing.

Work is extremely disorganised, with much of the content confusingly expressed. Very poor English and/or very inappropriate style.