Anglia Ruskin modules are taught on the basis of intended learning outcomes, and, on successful completion of this module, you will be expected to be able to demonstrate you have met these outcomes.

Re-ASSESSMENT INSTRUCTIONS 

 COMPLETING YOUR ASSIGNMENT: 

• You must use Cite Them Right/ Harvard referencing system.
• You should not exceed the time limit.
• Assignment submissions are to be made anonymously. Do not write your name anywhere on your work. Write your student ID number at the top of every page.
• The assignment comprises more than one task, all tasks must be submitted.
• You must number all pages. 

SUBMITTING YOUR ASSIGNMENT:

To achieve full marks, you must submit your work before the deadline. Any late work must adhere to ARU late policy.

See rules 6.54-6.62: http://web.anglia.ac.uk/anet/academic/public/academic_regs.pdf

Short Term Extensions

Requests for short-term extensions will only be considered in the case of illness or other cause considered valid by ARU College.

Please use the extension request form found here:

https://forms.office.com/r/fUGFP0FtgT

Your request will be processed within five (5) working days.

For additional support contact academic@arucollege.com   

A request must normally be received and agreed in writing before the deadline. 

See rules 6.54-6.62: http://web.anglia.ac.uk/anet/academic/public/academic_regs.pdf

Exceptional Circumstances

Exceptional Circumstances  must adhere to ARU regulations and will be processed by ARU.  For further information please follow the guidance and process found here: https://web.anglia.ac.uk/anet/academic/assess/mitigation.phtml

In the first instance, when considering whether to apply for exceptional circumstances, please email academic@arucollege.com

Learning Outcomes 

Anglia Ruskin modules are taught on the basis of intended learning outcomes, and, on successful completion of this module, you will be expected to be able to demonstrate you have met these outcomes.

• Knowledge and Understanding: Understand the position of marketing management in the modern firm.
• Knowledge and Understanding: Critically evaluate the sectorial variations of marketing.
• Knowledge and Understanding: Understand the ethical and sustainability issues affecting marketing in the modern firm.
• Intellectual, practical, affective and transferable skills: Critically review the application of marketing in diverse sectors.
• Intellectual, practical, affective and transferable skills: Evaluate the role of marketing in society today.
• Intellectual, practical, affective and transferable skills: Recommend appropriate marketing actions for a specific organisation which are SMART in nature.

Re-Assessment Description 

·Re-Assessment C - Group Portfolio of Media Materials (30%)

Following your initial submission of the group presentation and the feedback received from your clients/assessors, you are required to submit a final Group Portfolio of marketing media materials your group created for the chosen Life Project, which includes a short justification of your proposals. Your justification explains your marketing proposals/creations and justifies why they are appropriate and effective for your client. The group reflection word limit is 1,000.

Marking Criteria

Feasibility and Viability: Appropriateness of the proposed actions/approaches/strategy and explanation of the potential impact to fulfil the live brief. Realistic propositions, company ability and capacity taken into account. 40%.

Originality and Creativity: Uniqueness of the proposition, creative flair. 20%

Media Material Quality: quality features related to the created media, e.g. attractiveness, clarity, visual and audio. 40%

Total: 100%