Critically analyse and interpret the outputs of data mining models and forecasting results for end-users

Faculty of Business and Law Assignment Brief Mode E and R Regulations

Module Title:

Business analytics and Intelligence


Assignment Number


Module Code:


Jan May 2223

Assignment Title

10 minutes Video presentation and an individual 1000  word report

Module Leader:


Assignment Credits



Release Date:



Submission Date/Time:



Submission Time and Place:

Submission through Turnitin ONLY

 Assessment Information

This assignment is designed to assess learning outcomes 1, 2 and 4

Learning outcomes

1.  Define and evaluate key concepts of business analytics.

2.  Critically apply business analytics skills for decision making.

3.Critically analyse and interpret the outputs of data mining models and forecasting results for end-users.

 4.  Solve managerial problems and make systematic decisions by applying business data analysis           techniques.

5.Have ability to apply business analytics to various international business contexts by selecting appropriate techniques.

This is an individual Assignment. 

Background information

Clothing retailers source clothing from wholesalers or manufacturers and sell them to consumers. Most industry participants sell goods from one or more retail stores and often operate an online portal as well.The industry does not include enterprises that only operate online. Next Group plc, Primark Stores Ltd, H&M Hennes & Mauritz UK Ltd, and New Look Retailers Ltd are some companies in this industíy. (IBIS World, 2023).


IBISWORLD (2023) IBISWorld Industry Report G47.710, Clothing Retailing in the UK, [online] available from <> [10 Jan 2023].

Assessment requirement

As a Business Analyst, it is expected that you examine the Clothing Retailing industry in the UK and make recommendations about the future of the sector. This assignment requires you to produce a 10 minutes video presentation and a 1000-words report on business analytics within UK’s Clothing Retailing industry sector. Not only will this assessment test your presentation skills, but it will also assess how well you are able to gather data, analyse and interpret the output with supporting relevant literature. 

Data gathering

Obtain yearly data on a minimum of 10 Clothing Retailers in the UK from FAME/Statista/IBISworld/Yahoo Finance. You should collect data on not less than five and not more than ten variables over the period from 2012 to 2021.

The video presentation and your report should address and present the following:

1.  1.  Analyze relevant journal articles on business analytics and decision making.

2. Use the dataset you have gathered on the UK’s Clothing Retailing industry to plot appropriate tables, graphs and develop appropriate dashboards to visualize the data.

3. Compute and explain the summary statistics that describe the properties of your variables and discuss why these summary statistics are useful in the analysis of your data.

4. Identify the relationship among the variables by computing the correlation and regression analysis for the variables, using appropriate software (eg spreadsheet, SPSS etc) to uncover patterns and show changes over time. (You will have to determine which of the variables should be your dependent and independent variables).

5. Interpret the data output in the light of business analytics and intelligence in the UK’s Clothing Retailing industry.

NB: The video presentation and the 1000-word report are weighted at 50% each.

This assignment is an individual assignment. 

Criteria for Assessment

·       Knowledge and Understanding (Addresses LOs)-30

·       Critical Analysis, Evaluation and Application of Theory-30%

·       Academic writing (accurate citations and referencing)-10%

·       Quality of Research (Evidence of reading, use of resources and research)-20%

· Presentation style (present work in a professional manner, grammatical errors, pitch, pace and tone at the appropriate levels, visually appealing)-10% 

Word Count

The word count is 1000

There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work exceeding the word limit by 10% or more.

The word limit includes quotations and citations, but excludes the references list.

How to submit your assessment

The assessment must be submitted by 18:00 on 03/03/2023. No paper copies are required. You can access the submission link through the VLE page (Moodle/Aula).

· Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please take care to ensure that you have fully submitted your work.

·  Please ensure that you have submitted your work using the correct file format, unreadable files will receive a mark of zero. The Faculty accepts Microsoft Office and PDF documents, unless otherwise advised by the module leader.

·  All work submitted after the submission deadline without a valid and approved reason (see below) will be given a mark of zero.

· The University wants you to do your best. However we know that sometimes events happen which mean that you can’t submit your coursework by the deadline – these events should be beyond your control and not easy to predict. If this happens, you can apply for an extension to your deadline for up to two weeks, or if you need longer, you can apply for a deferral, which takes you to the next assessment period (for example, to the resit period following the main Assessment Boards). You must apply before the deadline. You will find information about the process and what is or is not considered to be an event beyond your control at

       · Students MUST keep a copy and/or an electronic file of their assignment.

·Checks will be made on your work using anti-plagiarism software and approved plagiarism checking websites.



As part of your study you will be involved in carrying out research and using this when writing up your coursework. It is important that you correctly acknowledge someone else’s writing, thoughts or ideas and that you do not attempt to pass this off as your own work. Doing so is known as plagiarism. It is not acceptable to copy from another source without acknowledging that it is someone else’s writing or thinking. This includes using paraphrasing as well as direct quotations. You are expected to correctly cite and reference the works of others. The Centre for Academic Writing provides documents to help you get this right. If you are unsure, please visit You can also check your understanding of academic conduct by completing the Good Academic Practice quiz.

Self-plagiarism or reuse of work previously submitted

You must not submit work for assessment that you have already submitted (partially or in full), either for your current course or for another qualification of this and any other university, unless this is specifically provided for in your assignment brief or specific course or module information. Where earlier work by you is citable, ie. it has already been published/submitted, you must reference it clearly. Identical pieces of work submitted concurrently will also be considered to be self-plagiarism. Self-plagiarism is unacceptable because you cannot gain credit for the same work twice.

The University VLE includes a plagiarism detection system and assessors are experienced enough to recognise plagiarism when it occurs. Copying another student’s work, using previous work of your own or copying large sections from a book or the internet are examples of plagiarism and carry serious consequences. If you are a business student and joined Coventry University in September 2020 or later please use APA 7th edition referencing, if you joined prior to this date you may use APA 7th edition Reference Style (Coventry version) that you are familiar with. Law students should use OSCOLA. Please be consistent in the referencing style that you use and use it correctly to avoid a case of plagiarism or cheating being brought. If you are unsure, please contact the Centre for Academic Writing, your Progress Coach or a member of the course team.

Return of Marked Work

You can expect to have marked work returned to you (10 working days). If for any reason there is a delay you will be kept informed. Marks and feedback will be provided online/in class/face to face. As always, marks will have been internally moderated only, and will therefore be provisional; your mark will be formally agreed later in the year once the external examiner has completed his / her review

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