LO1:Critically reflect on key opportunities and challenges leaders face in leading complex organisations through digital disruption

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MSc Management

Leading through Digital Disruption

Coursework Assessment Brief

Submission mode: Turnitin online access

1. General Assessment Guidance

• Your formative assessment for this module is made up of this 1 submission, which accounts for 0% of your final module mark. Its purpose is formative rather than summative.
• The deadline for submission is shown on the submission link. Please note late submissions will not be marked.
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• You should include a completed copy of the Assignment Cover sheet. Any submission without this completed Assignment Cover sheet may be considered invalid and not marked.

2. FORMATIVE Assessment Brief

This module is assessed through one graded element. You must achieve at least 50% to pass this module.

By completing this formative assessment you will the following learning outcomes (LOs):

• LO1:Critically reflect on key opportunities and challenges leaders face in leading complex organisations through digital disruption
• LO2:Understand how to sense changes, make informed decisions and adjust quickly in highly disruptive times

For this assignment you will create a “case for change” – a report that presents a proposal for how to digitally transform a company of your choice.

The report has to include the following tasks:

Task 1 (LO1): The Case for Change (10 marks)

Present the organisation you have chosen and explain what it does and in which markets it operates.

Afterwards, explain why this company is digitally transforming (e.g., emerging of e-commerce, Covid-19)

Finally, present the objectives of its digital transformation.

Task 2 (LO2): Gaining Digital Business Agility (40 marks)

By leveraging on the model developed by the Global Center for Digital Business Transformation (2018), advise your organisation on which initiatives and digital technologies can be used by your chosen company to gain Digital Business Agility.

Specifically, for each component of the Digital Business Agility Model (i.e., hyperawareness, make informed decisions and execute fast), you need to advice of at least of one initiative that can be implemented and one digital technology (e.g., Machine learning, Internet of Things, Artificial Intelligence, Virtual/Augmented Reality) that can be used.

Figure 1 Digital Business Model by the Global Center for Digital Business Transformation, 2018