Using a case study example of a current or past business leader,critically analyse and evaluate their approaches to leadership in practice, by using theory, models and approaches studied in the module.


Assignment Brief



Module Code



BA (Hons) Business and Management with Foundation Year in Business

Academic Year


Issue Date

31st Jan 2023



Magnitude (word count or duration)

Weighting and/or Pass/Fail

Timing / Deadline

Learning Outcomes assessed


2500 words+1500 words


20 June 23



For this module you will complete two assignments:

Assignments must be submitted to BMM6482 via Turnitin by 12.00 noon on the deadline day.

General Guidance • 

Read widely to inform,guide and structure your critical thinking,your evidence-based arguments and writing,and your choices,decisions and behaviours.

  • Use the Library, the Learning Hub and all other Academic Support Services available to you.
  • Simply following the essay/report structure suggested below is not enough,rather it is what you practically do (to conduct desktop research, apply your learning, critically analyse and evaluate) and write up and evidence in each section that counts.
  • +/- 10% on the work count is allowed. Work that exceeds +10% will not be marked.

Assessment: Individual Essay/Report

 You are required to submit a 4,000-word assignment, in the form of an essay or a report.

This essay/report, has two parts, as follows:-

Part 1: Using a case study example of a current or past business leader, critically analyse and evaluate their approaches to leadership in practice, by using theory, models and approaches studied in the module. The suggested word count for this part is 2,500 words. A suggested assignment title could read:- “A critical application of Leadership Theories to a Leader in an Organisational Context: A Case Study on Your Chosen Company and Your Chosen Leader”. If you choose to write about the company you are working in, you may wish to anonymise the leader`s name. 

Part 2: Critically reflect on your leadership qualities, potential, and areas for growth; provide objective and candid analysis, insights and discussion; and produce a detailed SMART personal and professional leadership development plan, designed to enhance your leadership knowledge, skills, and abilities. The suggested word count is 1,500 words. It should evidence your objective and candid application of theory, models and approaches studied in the module to yourself, the insights you have gained, your detailed plans for personal and professional growth, along details of the steps you have taken to implement your plan. 

Example Assignment Structure Below is an indicative assignment structure, this is a suggestion only for discussion during lessons. If you adopt the structure, you are advised to develop it to make it your own work, and so that it reflects your independent learning, thinking and actions. 

Part 1: 

1. Introduction and context

2. Theoretical Framework (i.e., which theories and why; in what order and why…i.e., justify your choices)

3. Application of theories, analysis & discussion

4. Conclusion

5. Recommendations

6. Appendices

7. References 

Part 2:

1. Introduction and context 

2. Theoretical Framework

3. Application of theories, analysis & discussion

4. Conclusion

5. Recommendations

6. Appendices (e.g., your completed models, and your detailed SMART Plan)

7. References


Plagiarism is a form of cheating which involves presenting another person’s ideas or expressions without acknowledging the source. The penalties for this are severe. Extensive and repeated instances can result in your removal from the degree programme. It is therefore very important that you understand how to avoid being accused of plagiarism. Any work submitted for assessment must, unless collaborative work has been specifically permitted in the assignment guidelines, be your own work. Any material used, from whatever source, must be clearly acknowledged. Any words that are not your own should be shown as quotes and their author and publication details given. Where you paraphrase the words of another you should make this clear and give details of where you found this material. You should make use of the referencing guidelines on the Library website and complete the online plagiarism tutorial to ensure that you are providing such details correctly Doing so will gain you marks for showing evidence of research and ability to reference. Not doing so could lead to accusations of plagiarism. You can also use Turnitin in advance of the deadline to enable you to check for elements of plagiarism in your work and then correct these.

Students will be made aware of how to avoid plagiarism as part of the induction process and within the initial stages of the programme of study, as well as how to incorporate correct referencing into their written work. The library provides Referencing Guides, online tutorials and one-to-one support. Students can also obtain advice on appropriate academic conventions from the Learning Hub and advice on a specific piece of assessment is available from the module tutor.

As is a form of dishonesty which is viewed by the University as a serious offence. The University’s Regulations contain provisions by which the Examination Board may penalise students who are found to have presented plagiarised work for assessment. The purpose of this statement is to explain what plagiarism is. Further information about the procedures which are followed where allegations of plagiarism are made, together with the penalties that may be imposed, can be found in the above Regulations.

Plagiarism consists of presenting someone else’s work as your own. Some examples of plagiarism are:

  • reproducing or paraphrasing published material without acknowledgement of the source
  • copying from the work of another student
  • undeclared collusion with another student
  • getting someone else to do your work for you

This is not an exhaustive list. There are degrees of plagiarism, particularly where published work is concerned. At one extreme there may be a very short section of coursework which is copied without being properly referenced; at the other extreme coursework may consist almost entirely of copied work.

Using a case study example of a current or past business leader, critically analyse and evaluate their approaches to leadership in practice, by using theory, models and approaches studied in the module.

Students who are found to have colluded in making their work available to be copied by others will not themselves be deemed to have committed plagiarism but will be dealt with under the student disciplinary procedures described in the Students’ Handbook of Regulations. Similarly, disciplinary action will be taken against any student who is found to have undertaken coursework on behalf of another.

Submission Formats

All assignments should be submitted through TURNITIN to Moodle whenever possible. If necessary, for the nature of the work, alternative methods may be used. For each piece of assessment, the assignment (or assessment) brief will indicate the method of submission. Students should be advised to retain a copy of their submitted assignment (or assessment) however submitted, where practicable e.g. this may not be possible with artefacts.

Penalties for Late Submissions

  • If you submit coursework after the given deadline, or agreed deadline extension, your submission will be marked as a fail.
  • If you submit coursework after the given deadline, you may also ask that we excuse your lateness. We will consider such requests in accordance with the Mitigating Circumstances Policy and Procedure. The tests we will use are:

a. your late submission was for a good reason and

b. you could not reasonably have asked for an extension before the deadline.

In any event, coursework submitted more than five days after the original deadline, or any agreed extension, will not be marked, and will be counted as a failure. This helps us to keep track of all the work that has to be marked and returned to students.

Marking Scheme / Criteria

Internal examiners, within a programme team, are responsible for the setting, internal marking and internal moderation of assessments – they may standardise, first mark, sample and double mark assessments. First markers must provide, for each piece of work presented for assessment, comments outlining the reasons for the mark awarded. Internal examiners submit marks to the Assessment Panel responsible for the module concerned.

Assignment Criteria/Marking Schemes/Marking Criteria

  • Coursework is marked by internal examiners against the focused assignment (or assessment) criteria, the marking scheme and the marking criteria, as defined within the assignment brief.
  • Examinations are marked by internal examiners against the focused assessment criteria, the marking scheme and the generic marking descriptors

We will assess your achievement of the learning outcomes for the programme each year. Programme schemes will set out the assessment framework. This will take one of the following forms:

a. Assessment associated with each module individually; combined to form an overall judgement.

b. Integrated assessments associated with all the material covered.

The relevant Assessment Panel will consider your results and the marks to be awarded.

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