Research,critically analyze and discuss the dynamics and key aspects of the international business environment and their effect on marketing performance.

Faculty of Business and Law Assignment Brief Mode E and R Regulations

Assessment Information

This assignment is an individual assignment.

You are working as a Marketing Manager for one of the Food brands (of your choice) of the UK. Your chosen brand is considering an expansion into the global market, particularly in the European market. At the beginning the brand will expand into two countries of Europe. You have been tasked by the Marketing Director to prepare a business report by critically analyzing an expansion plan to any two European countries of your choice. The report should cover the following:

1. Analysis of the current situation of the chosen Food brand (including summary of 4Ps)

2. Using the PESTLE framework analyse the market potential of the two European countries of your choice

3. Of the two European countries that you have chosen, analytically discuss and recommend which one country should be selected as the next target market for the Food brands. Justify your choice.

Please note that this is a Standard business report that must have Cover page, Table of content, Executive Summary, Proper chapters/subchapters heading, Spelling and grammar check, References.

• You can add Appendices, as required.
• The images and tables should be appropriately placed and numbered and referenced, where required.
• Variety of good quality sources, preferably academic journal papers, should be consulted for preparing the coursework.

This assignment is designed to assess learning outcomes:

1. Research, critically analyze and discuss the dynamics and key aspects of the international business environment and their effect on marketing performance.

Word Count

The word count is 2000 words.

There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work exceeding the word limit by 10% or more.

The word limit includes quotations and citations, but excludes the references list.

How to submit your assessment

The assessment must be submitted by 18:00 on 24/02/23. No paper copies are required. You can access the submission link through the module web.

• Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please take care to ensure that you have fully submitted your work.
• Please ensure that you have submitted your work using the correct file format, unreadable files will receive a mark of zero. The Faculty accepts only Microsoft Office documents, unless otherwise advised by the module leader.

Research, critically analyze and discuss the dynamics and key aspects of the international business environment and their effect on marketing performance.

• All work submitted after the submission deadline without a valid and approved reason (see below) will be given a mark of zero.
• The University wants you to do your best. However we know that sometimes events happen which mean that you can’t submit your coursework by the deadline – these events should be beyond your control and not easy to predict. If this happens, you can apply for an extension to your deadline for up to 5 working days, or if you need longer, you can apply for a deferral, which takes you to the next assessment period (for example, to the resit period following the main Assessment Boards). You must apply before the deadline.
• Of the two European countries that you have chosen, analytically discuss and recommend which one country should be selected as the next target market for the Food brands.

You will find information about the process and what is or is not considered to be an event beyond your control at https://share.coventry.ac.uk/students/Registry/Pages/Deferrals-and-Extension.aspx

• Students MUST keep a copy and/or an electronic file of their assignment.
• Checks will be made on your work using anti-plagiarism software and approved plagiarism checking websites.

GUIDELINES AND BACKGROUND TO THIS ASSIGNMENT

Plagiarism

As part of your study you will be involved in carrying out research and using this when writing up your coursework. It is important that you correctly acknowledge someone else’s writing, thoughts or ideas and that you do not attempt to pass this off as your own work. Doing so is known as plagiarism. It is not acceptable to copy from another source without acknowledging that it is someone else’s writing or thinking. This includes using paraphrasing as well as direct quotations. You are expected to correctly cite and reference the works of others. The Centre for Academic Writing provides documents to help you get this right. If you are unsure, please visit www.coventry.ac.uk/caw. You can also check your understanding of academic conduct by completing the Good Academic Practice quiz.

Self-plagiarism or reuse of work previously submitted current course or for another qualification of this and any other university, unless this is specifically provided