An international marketing plan provides an opportunity to analyse the current stituation of a company, identify the objectives, strategies, tactics,and resources required to market its products/services in the targeted international market. 

International Marketing Plan (40% of the total mark) 

An international marketing plan provides an opportunity to analyse the current stituation of a company, identify the objectives, strategies, tactics,and resources required to market its products/services in the targeted international market. 

For this individual assignment,you are required to develop a strategic marketing plan for a brand/ company in a targeted international market.It is recommended to select the same company and country that you have used for the Market Entry Assessment.This will give you an opportunity to leverage your existing knowledge about the company and the country. 

The assessment consists of the following major components (students need to discuss their progress on the assignment during the respective weekly classes): 

·Situation Analysis: primary focus is on Customer Analysis - Week 7

·Marketing Objectives - Week 7

·Product Strategies - Week 8 

·Pricing Strategies - Week 9

·Distribution Strategies - Week 10

·Promotion Strategies - Week 11

·Contemporary Issues - Technology, Sustainability, etc. - Week 12. 

·Implementation and Budget - Week 12

Further details of the assessment and a guiding tip sheet are available in the Blackboard.You should follow the marking guide/rubric and prepare the International Marketing Plan for the selected firm accordingly. 

An international marketing plan provides an opportunity to analyse the current stituation of a company, identify the objectives, strategies, tactics,and resources required to market its products/services in the targeted international market. 

You are required to submit the assignment through Turnitin in the blackboard.You will not be able to see the Turnitin report; and firsttime submission will be considered as final submission.The length of the marketing plan should not be more than 14 pages (12 font; 1.5 line spacing; and 1 inch margin across all sides) excluding the cover page, table of contents, references and appendices.Your write up beyond the first 14 pages will NOT be marked. Please note that there is no minimum number of references for the assignment; all secondary materials that you use in the assignment must be referenced appropriately.Penalties will be applied for late submission.

For this individual assignment,you are required to develop a strategic marketing plan for a brand/ company in a targeted international market.It is recommended to select the same company and country that you have used for the Market Entry Assessment

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